This document discusses strategies for identifying beneficiaries and linking rural producers to urban markets through farmer producer companies (FPCs). It outlines how FPCs can help rural producers overcome limitations like insufficient resources, low skills and technology, and small quantities. FPCs can help producers access larger urban markets by providing uniform high quality products at scale and competitive prices. The document discusses how FPCs are structured with boards, management teams, and shareholders. It provides examples of how FPCs have helped increase farmers' incomes and economic impacts. The key is providing end-to-end support through groups, infrastructure development, market and financial linkages, knowledge and skills training.