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Lenovo Laptop and Consumer Durables
- 1. SEMSTER PROJECT PRESENTATION Submittedby:- Manish Goswami SEC:- MBA03 UID:- 2018-1805-0001-0046
- 3. SECTOR INFORMATION • Indiais expected to become the fifth largest manufacturing country in the world by the end of year 2020 • The sector’s Gross Value Added (GVA) at basic prices based at current prices is estimated at Rs.2,818,218 crore (US$ 403.23 billion) in FY19PE • GVA of the sector has recorded a CAGR (Compound Annual Growth Rate) of 4.29 per cent FY12-19 • Index of Industrial Production for manufacturing sector grew 3.50 per cent. In FY20 (till June2019), IIP grew at 3.1 per cent
- 4. FIVE FORCES MODELFOR ELECTRONICS SECTOR Competitive rivalry is quite high in this sector, as players use innovation and product Competitive Rivalry Threat is low due to capital- intensive nature of the industry. Threat of New Entrants Low bargaining power of suppliers, as product differentiation is less Bargaining Power of Suppliers Threat is low because there is no substitute for electronics Substitute Products High as buyers possess considerable product information these days, which helps in comparison Bargaining Power of Customers
- 5. Company information • Lenovo,is a Chinese multinational technology company with headquarters in Beijing • It designs, develops, manufactures, sells personal Laptop’s, smartphones, workstations, servers, electronic storage devices, IT management software • Lenovo was founded in Beijing in November 1984 as Legend and was incorporated in Hong Kong in 1988 • Lenovo entered the smartphone market in 2012 and as of 2014 was the largest vendor of smartphones in Mainland China
- 6. CONT. Liu Chuanzhi founderYANG Yuanqing Chairman and CEO
- 7. Conti. VISION • “Our visionis that we will create personal devices more people are inspired to own, a culture where more people aspire to join, and an enduring, trusted business that is well respected around the world.” MISSION • Smart Devices- Lead in Laptop’s and be respected for our product innovation and quality. • Convergence- Provide an ecosystem of smart devices, services and applications powered through the data center to help people connect to what really matters. • Culture- Be recognized as one of the best, most trusted, and admired companies to work for and do business with.
- 8. GLOBAL MARKET SHAREOF COMPANY • market research firm IDC, Lenovo led the Laptop market in April-June with 46 per cent share, followed by HP (22 per cent) and Dell (14 per cent) Lenovo 25% HP 24%Dell 16% Apple 7% Acer 7% Others 21% GLOBAL MARKET SHARE Lenovo HP Dell Apple Acer Others
- 9. PRODUCT AND SERVICESOFFERED BY THE COMPANY Products
- 10. Conti. Services • Warranty Support •Premier Technical Support • Accidental Damage Protection • Asset Tagging • Transition Services
- 11. SWOT ANALYSIS OPPURTUNITIES THREATS STRENGTHWEAKNESS Good Returns on Capital Expenditure Weak presence in smartphones Introduction of new mobile devices at an affordable price. Intense competition from existing players.
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- 14. JD & JSOF VARIOUS JOB PROFILES JobStatus Permanent Location Gurgaon Position DigitalMarketing Department Marketing Subordinate AssistantDigitalMarketingManager/BrandManager Supervision VP/Director Preparingannualbudgetforthedigitalvertical,monitorcompetitorstrategiesandindustrytrends. Improvingpositivesentimentaroundbrandwithproactiveandreactivecontentseeding. SetKPImetricsforagencyandmediapartners. Inspire and engage the agency and key publishers to deliver campaigns that stand–out . Education PDGM/MBAinMarketing. Experience Min – 8 years of experience in Digital Marketing domain preferably in tech industry – IT, Telecom. FamiliaritywithdigitalmedialandscapeinIndiaanditsroleintheoverallmarketingmix. In-depthknowledgeofDigitalBrandCommunication,SocialMediaMarketing,Analytics,SEO&SEM,Online reputationManagement,CampaignManagement,DigitalResearches. CTC 8-10LakhP.A RolesandResponsibilities SkillsandCompetencies Lenovo DigitalMarketingManager,MBGJobStatus Permanent Location Bengaluru Position ProductManager Department Marketing Subordinate CompanyExecutives/Clients/Customers Supervision MarketingManager/SeniorManager Workcloselywith our extended team of device product managers and marketers in defining and refining the vision for our web experiences Be seen as the expert and go-to for all things web-related at Motorola. Your role will be especiallyfocused on what users do while theyare on Motorola.com, but you should be seen as a thought leader for adjacent functions as well Industry domain expert: know Motorola’s business and ecosystem we operate in. If it’s mobile, you should be all over it. BA/BS in Computer Science, Information Systems, Engineering or pure sciences/economics MBAor Master’s degree in a business-oriented discipline Education 7+ years of professional experience, with 4+ years in roles spanning web/software product management, product marketing or software development, especiallyin web related products or mobile apps Experience Creative, with good design sense, and an appreciation for great UI Hands-on experience with consumer-facing products is a must, workwith consumer electronics brands is especiallyvaluable. Excellent verbal and written communication skills – internal and external. CTC 10-14LacsP.A Lenovo ProductManager RolesandResponsibilities SkillsandCompetencies
- 15. CONSOLIDATED PROFIT &LOSS STATEMENT
- 16. FINANCIAL RATIOS Financial Ratios2017 2018 Current Ratio(Current Assets/ Current Liabilities) 0.81 0.80 Quick Ratio(Current Assets-Inventories-Preferred Expenses/Current Liabilities) 0.66 0.61 Debt - Equity Ratio(Long Term Debt/Equity) 0.92 0.75 Capital Turnover Ratio(Turnover/Capital Employed) 0.16 -0.03 Net Profit Ratio(Net Profit/Net Sales) 0.01 0.00 Total Assets Turnover Ratio(Sales/Total Assets) 1.58 1.59
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