Faces of brand management
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Different Faces of Brand management Face 1 - Customer development Face 2 - Customer retention Face 3 - Employees Face 4 - Partners Face 5 - Society Face 6 - Regulatory Face 7 - Competitor
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Faces of brand management
- 1. Faces of Brand Management
- 2. Corporate branding Product branding Personal branding Types of Branding
- 3. Why Brand Management? Increases profitability. Ensures business longevity.
- 4. Managing the brand What is Brand Management? Create a reflection among the audience. Principle for business development. Principle for business sustainability.
- 5. Who all are the Brand Audience? Any person who interact with brand. Prospects Customers Employees Channel partners Society Regulatory bodies Competitor
- 6. Face 1 Customer Development Create an impact in the customer adoption ladder. Converting a suspect to prospect and prospect to customer. Brand strategy - Create awareness, Transfer knowledge, Probe to consider. Converting a customer to repeat customer. Brand strategy - Brand promise, Probe the customer to experience the promise.
- 7. Face 2 Customer Retention Converting a repeat customer to loyal customer. Brand strategy - Ensure customer satisfaction. Converting a loyal customer to brand advocate. Brand strategy - Probe for a word of mouth.
- 9. Face 3 Employees Building the confidence of employees. Brand strategy - Reflection of ethical and sustainable brands, sustainable employment, social recognition, personal branding, etc.
- 10. Face 4 Partners Building a partnership with suppliers and channel partners. Brand strategy - Reflection of increasing market share, business sustainability, Win-win situation, etc.
- 11. Face 5 Society Reflection of a brand that cares for socio-economic progress. Brand strategy - supports social upliftment, environmental conservation, altruism, etc.
- 12. Face 6 Regulatory Reflection of following the rules of this land. Brand strategy - Zero late fees, Zero exceptions, Third-party audit reports, Voluntary corrections, Regulatory compliance, etc.
- 13. Face 7 Competitor Reflection of better product, career, sustainability, ownership, involvement, etc. Brand strategy - Product , employee rewards and recognition, socio-economic programs, rapid responses, etc.
- 14. Brand Management The foundation of any business