William Procter and James Gamble founded Procter & Gamble in 1837 in Cincinnati, Ohio as a candle and soap business. They grew the business into the largest consumer goods company in the world through steady growth, innovation, and building brands. P&G has over two dozen $1 billion brands and focuses on research and development, marketing strategies like lowering costs and designing consumer experiences, and connecting with consumers through digital media, neuro-marketing, celebrity endorsements, and emotional campaigns. With a commitment to customers through qualitative and quantitative research, P&G looks toward continued innovation and growth in the future.

1. PROCTER
AND
GAMBLE
MARKETING CAPABILITIES!

2. THE ORIGIN
– The origin was initiated with a simple handshake between two
men: William Procter and James Gamble
– As partners, they put their soap and candle business on the map,
spawning a period of steady growth
– Procter & Gamble Company was born on 31 October 1837,
Cincinnati, Ohio, United States

3. About The Founders
– William Procter, emigrating from England, established himself as a
candle maker in Cincinnati. James Gamble, an immigrant from
Ireland, apprenticed himself as a soap maker. They might never
have met had they not married sisters — Olivia and Elizabeth
Norris.
– What began as a family-run candle and soap business would
eventually grow into the largest and most profitable consumer
goods company in the world.

4. P&G’s Farsighted Goals
– To grow P&G’s core brands and categories with an unrelenting
focus on innovation
– To build our business with un-served and underserved consumers
– To continue to grow and develop faster-growing, higher margin
businesses with global leadership potential.

5. Evolution At A Glimpse

6. P&G has two dozen $1
billion brands and has 19
brands generating about
$500 million worldwide;
Under its canopy.

7. Global Business Units
– It works as three teams:
– A Business Development Team  Focus on innovation
– A Venture Team  Acquisition and nurturing
– Market Development Teams  Market research

8. Marketing Strategies
– Steadily lowering the costs of manufacturing and distribution
– To design the communication experience and the user experience along
with the product experience
– Focussing on the end in mind while planning the marketing idea
– Using all possible marketing media effectively
– To not use the design as an antidote to its function-driven process but
rather as a complement

9. Innovation And R&D
– It was driven and drunk with the ambition of
intensified focus on design, married to P&G’s long
standing focus on product functionality and price.
– It not only innovated its consumer products but also
to the consumer experience and in new ways of
consumer-centric marketing approach.

10. A Giant In The Market
– P&G spends more in market research and advertising
than any other company in the world.
– It invests as much as $773.8 million in advertising and
$500 in market research.
– It aims at interacting with more than 5 million customers
across 100 countries.

11. Adept Marketing

12. Connect And Develop
P&G’s R&D productivity increased by nearly 60%, and the firm’s innovation success doubled, with a
simultaneous drop in cost of innovation.

13. Celebrity Endorsements

14. Sponsorships

15. – “Touching lives, all the time, everywhere through digital market” P&G
realised its connectivity motto.
– It had covered; Product websites for individual brands and to the P&G
holistically.
– P&G everyday App and reaching blogs and bloggers.
– It’s domain in leading social media such as Facebook, Twitter etc.

16. Neuro-Marketing :
It is the field of marketing
research which studies
consumer’s sensory, motor,
cognitive skills and affect of
marketing stimuli.
And P&G does it through EEG,
eye-tracking, fMRI and
emotional engagement.

17. Emotional Efforts
P&G achieved a sense of belonging through campaigns such as ThankYouMom & LoadsOfHope etc

18. It’s Commitment To Customers
– Qualitatively, it ran focus group discussions, interviewed consumers at
home, and performed in-context visits and in- store interviews.
– Quantitatively, the firm gathered data on consumers utilizing blind tests,
concept and use tests, and quality monitoring, and doing large-scale
studies of the habits and practices of consumers

19. Future Ahead!

21. Created by Vyshnavi Veluri,
Vasavi College of Engineering(Hyderabad) during a
marketing internship
by Prof. Sameer Mathur, IIM Lucknow.