how to accomplish the marketing strategy section in a business plan

1. Thelma V. Villaflores
Business Plan

3. Marketing Strategy
Product/s or services to
be offered to the
customers
People who will avail or buy
the product
How much your
products/services cost
Pricing Advertising
The Product Target Market
Ways/Strategies to
promote your
products/services
05
02
04
01 03 Competitors
Businesses with similar
products that are within
the area

4. The Product
The product we want to produce is Yakult Ice
Cream. This product is a homemade ice cream that is
healthy and no added preservatives. With Yakult as a
main component in our ice cream , it will become a
healthier option to eating ice cream. Yakult consist of
the lactobacillus casei shirota bacteria which can help
in the digestion of the body.

5. Target Market
The products are to be sold to:
PNHS Students from junior to senior high school and
those who love cupcakes.
PNHS Teaching and Non-Teaching personnel who
work at the school and who are interested in
cupcakes.
Cupcake lovers who are outside of the school but
really love to eat cupcakes.

6. Competitors

7. Pricing

8. Advertising
We will use the following tools for advertising:
We will use free publicity; we would like to use the power
of social media to promote our product in the public
without bothering the expense for it.
Recommendation from friends; since we are selling inside
the school campus many students is curious of new
products that are being sold inside the campus. Student
will promote the new product being launched in the
market.
We will use sales promotion; this is used to capture the
customers ideal to buy our product.

9. “Great things come from hard
work and perseverance.
No Excuses.”
—Kobe Bryant

10. ● Canaveral, Rhia Pixie. (2018). Yakult ice cream business plan.
● Labaguis, Joyce M. et al. (2018). Bitter melon cupcake business plan.
● Pore, Maria Teresa M. et al. (2018). Banana roll with sweet potatoes business plan.
● Reyes, Girlie Mae B. (2018). Pancake roll business plan.
Bibliographical References

11. CREDITS: This presentation template was created by
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Thanks!
Theay’s Nuggets of Wisdom
Thelma Villaflores