This document discusses the problems and challenges of animal husbandry extension in India. It notes that the majority of the Indian population depends directly or indirectly on livestock, but that the livestock sector contributes only 4.4% to GDP. Many challenges are outlined, including how to effectively reach millions of livestock owners in diverse environments and improve their living standards with decreasing land availability. Other challenges include sustaining production with less land for fodder, changing public interest in livestock rearing, and addressing the information and technology needs of farmers and other target groups involved in the livestock sector.

1. PROBLEMS AND CHALLENGES
OF ANIMAL HUSBANDRY
EXTENSION
SUBMITTED BY,
DR.S.PREETHI,
M.V.SC 1ST YR,
DEPT OF LIVESTOCK PRODUCTION
AND MANAGEMENT,
CVAS, RAJUVAS, BIKANER.
SUBMITTED TO,
DR.NEERAJ KUMAR SHARMA,
ASST PROFESSOR,
DEPT OF VETERINARY
EXTENSION EDUCATION,
CVAS, BIKANER.

2. EXTENSION AND OBJECTIVES
 Stretching out to the people, beyond limits of
educational institutions .
 Out of school education.
OBJECTIVES
 To take every new innovation to doorstep.
 To impart skill training, knowledge etc.
 To improve living standards of livestock farmers.

3. EXTENSION SYSTEM IN INDIA
 Agriculture, livestock : state subject.
 Policy, Programme formulation, Budgetary support by
Central govt.
 Implementation by State govt.
 Besides this, ICAR, Agricultural, Veterinary
Universities.
 Extension prog : IADP, KVK, ATMA, T&V Sys, etc.

4. PROBLEMS
 Majority of Indian population, depend on livestock
directly or indirectly.
 Agricultural sector to GDP 17.4%, livestock sector
4.4%, Population depended is 48.9%.
 Poor livestock farmers contribute to production of
milk, wool, meat, etc.
 Shrinkage of land holdings.
 Unorganised- livestock sector and marketing.
 Lack of credible information source.

5.  Lack of interest and trust among farmers on
technicalities.
 Lack of knowledge in various sectors like banking,
insurance, vaccination, hygiene, marketing etc.
 Adherence to traditional knowledge.
 Lack of functional autonomy.
 Rigid hierarchical structures, leading to lack of
innovative methods of providing extension services.
 Co ordination failures at multiple levels, results in
inefficient delivery of services.

6. CHALLENGES
 How to reach millions of livestock owners, who are
thriving in Complex, Diverse and Risk prone (CDR)
environment.
 How to improve the living standards of the rural
livestock owners through livestock rearing ,when the
pressure on land is increasing and common
property lands are slowly fading out forcing the rural
poor to maintain the animals on purchased fodders.

7.  How to sustain the production of livestock products
with decreasing area under fodder and increase in
the competition for feed resources.
 How to change the decreasing interests of the
people in livestock rearing.
 How to take cognizance of the changes that are
taking place in the society which include : Shift from
farming to industry; Shift from rural to urban
(migration ); Shift from grazing to stall feeding; Shift
in focus from social to economic issues.

8.  How to face the emerging livestock development
situation as a sequel to the technological and
development interventions.
 How to take information from research station to
farmers and how to make them adopt new
technology.
 Taking livestock farmers problems to research
station for solution and help them tackle.
 How to motivate farmers to use new technology to
improve production so as to increase income.

9.  Regular Supervision and inspection of technologies
adopted by farmers.
 How to minimize wastages in inputs in all
operation.
 How to harness the benefits of IT in livestock
sector, to disseminate information on new
innovation.
 How to make this field as a demand driven service,
so that need based information is provided to the
livestock farmers.

10. TARGET GROUPS
 Livestock development involves a number of target groups with whom
the extension agents need to work with.
 Livestock owners: dairy farmers, sheep and goat keepers, poultry
farmers, etc.
 Livestock service providers: Animal Husbandry department
personnel, Marketing institutions Milk Cooperatives, APEDA, Training
institutions like KVKs, NGOs, Research / Academic institutions –
Veterinary Universities/ Colleges, ICAR animal science institutes,
Bankers, Insurance agencies etc.
 Input suppliers: Semen banks, feed mixing plants, Pharmaceuticals,
Livestock product processing units, Agro related industries etc.
 Policy makers: Ministry of Agriculture and Animal Husbandry,
Secretaries of AH organisations, Milk Federations,

11. THANK YOU