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Ict as an important tool in rural development in context to Agriculture, e - governance, dairy sector, veterinary and extension

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Ict as an important tool in rural development in context to Agriculture, e - governance, dairy sector, veterinary and extension

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Here is the various ICT tools that are important in rural development in various sector namely., Agriculture, dairy sector, e- governance, extension and veterinary sector

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  1. 1. Nischay K. Patel M.V.Sc. Scholar Veterinary Extension
  2. 2. Contents of seminar 2 1. Introduction 2. Current Indian Rural Scenario 3. Sectors impacted through ICTs  Livestock Extension  Agriculture  Veterinary and animal husbandry services  E – Governance  Co – operative Dairy 4. Challenges in application of ICTs 5. Conclusion
  3. 3. 3
  4. 4. 4  India has a major share of the global population of the livestock, with rich and vast genetic resources.  Livestock industry plays an important role in national economy and socio-economic development of our country especially rural India.  Over the span, India has transformed from a country of acute milk shortage to the world’s leading milk producer.  But, unfortunately per animal per lactational production remains a law, mainly because of lack of adoption of improved livestock farming practices with less scientific and traditional extension approaches.
  5. 5. 5  Agricultural extension services in India are usually designed around crop husbandry, while public sector initiatives towards animal husbandry are often dominated by animal breeding and health services. (Y P Singh, 2013)  The traditional livestock extension techniques and processes have their own limitations.  The use of ICT has potential to change the economy of livestock in India.  But the success of ICT applications in livestock extension depends upon various issues.  If that issues are sorted out, then the potential of ICT can be tapped for delivery of livestock extension services
  6. 6. What is ICT ???? 6 Information and Communications Technology (ICT) Includes any communication device or application, encompassing: radio, television, cellular phones, computer and network, hardware and software, satellite systems as well as the various services and applications associated with them, such as videoconferencing and distance learning.
  7. 7. 7 Components of Information Communication Technology Written Print Media News paper Circular letter Leaflet Bulletin Pamphlets Audio Radio Telephone Visual Picture Exhibition Audio-visual Films Television Video New ICTs Computer Internet VC Kiosk
  8. 8. RURAL DEVELOPMENT Rural Development is a process of change, by which the efforts of the people themselves are united with those of government authorities to improve their economic, social and cultural conditions of communities in to the life of the nation and to enable them to contribute fully to national programme. -United Nations 8
  9. 9. 9 “If the village perishes India will perish too. India will be no more India. Her own mission in the world will get lost. Therefore we have to concentrate on the village being self- contained.” -M.K. Gandhi
  10. 10. Current Indian Rural Scenario 10
  11. 11. 11 6,40,867 villages 7935 towns Urban and rural population in INDIA 2011 POPULATION http://censusindia.gov.in/2011
  12. 12. 12 Literacy Rate 2001 Literacy Rate 2011 TOTAL RURAL URBAN TOTAL RURAL URBAN INDIA 64.83 58.74 79.92 74.04 68.91 84.98 Gujarat 69.14 61.29 81.84 79.31 73.00 87.58 http://censusindia.gov.in/2011 LITERACY RATE
  13. 13. 13 Electricity Supply Electricity Supply (INDIA) Electricity Supply (GUJARAT) YEAR RURAL URBAN RURAL URBAN 2001 55.3 81.84 73.00 87.58 2011 61.29 92.7 80.4 90.4 http://censusindia.gov.in/2011
  14. 14. 14 Sectors Impacted Through ICTs 11 Agriculture e-Governance Veterinary & A.H. Dairy Sector Livestock Extension
  15. 15. 15 Livestock Extension
  16. 16. Limitations of traditional livestock extension methods 16  Expensive  Time consuming  Distortion  Poor communication capacity  Neglect of extension in livestock development (Sasidhar and Sharma, 2006)
  17. 17. Potential advantages in livestock extension using ICTs 17  Cut steps in the diffusion process  Save money and effort  Instant international reach  Continuous availability (Sasidhar and Sharma, 2006)
  18. 18. 18 AGRICULTURE
  19. 19. Agricultural Development projects using ICTs 19  Gyandoot Project (Madhya Pradesh)  Warana Wired Village Project (Maharashtra)  iKisan project of the Nagarjuna group of companies (Andhra Pradesh)  Fasal - free SMS-based service  Kisan Call Centre (KCC)
  20. 20. Gyandoot Project Dhar District (Madhya Pradesh) Low-cost, self sustainable rural intranet project Objective is to improve governance at village, block and district levels Main focus is overall rural development rather than exclusively agricultural development (Panda et al., 2004)20
  21. 21. Gyandoot’s information services 1. Prices of agricultural product in different market centers 2. Online provision of land records 3. A rural email facility 4. Ask the Expert 5. Online matrimonial sites 6. Gaon ka akbaar 7. Swaliram se puchiye 8. Avedan patra 9. Registration of births and deaths21 Cont…
  22. 22. 22 The Warana cooperative sugar factory, registered in 1956 Formation of over 25 successful cooperative societies in the region cooperative movement The total turnover of these societies exceeds Rs. 60 million Electronic telephone exchange, Connecting nearly 50 villages permitted dial-up connections from village kiosks to the servers Region is considered to be one of the most agriculturally prosperous in India Warana Wired Village Project http://www.e-agriculture.org
  23. 23. 23 The project provide the following services: • Agricultural, medical and educational information to the villagers at booths in their villages. • Communication facilities at the booths to link villages to the Warana cooperative complex • National Informatics Centre Network (NICNET) and a geographical information system (GIS) Cont…
  24. 24. iKisan Project Nagarjuna group of companies 1. Website - iKisan.com 2. Technical centers at village level Nine Technical centers (kiosks) Operators of the kiosks- Agricultural graduates Interface computer networks farmers Diagnose, analyze & advise about diseases & pests Let Us Talk  online chat among farmers or between farmers and experts 24 ( Shaik et al., 2014)
  25. 25. The offline services provided by i-Kisan are :  Information about agricultural equipment and other inputs and their availability  Poultry- and animal husbandry-related information.  Market information  Crop insurance information  Information regarding cropping patterns and systems  Question-and-answer services 25 Cont…
  26. 26. FASAL- Free SMS Service Objective - To provides real-time price information to rural farmers fasal.intuit.com 26
  27. 27. 27 “Mobile Technology Boosts Farmers Income” Cont…
  28. 28. Kisan Call Center (KCC) 28 • The Kisan Call Centre is a combination of ICT and Agricultural technology. • KCC takes queries of farmers and answers in their language from 6:30 am to 10 pm, seven days a week. • It also identifies pest attacks and outbreak of animal diseases in any particular geographical area and the information collected that provided to the State Agriculture Department for taking timely action by broadcasting on television, radio and other mediums. • Kisan Call Centre Toll Free Number: 1800- 180-1551 Objective - To make agricultural knowledge available at free of cost to the farmers as and when desired. http://agricoop.nic.in
  29. 29. 29 LEVEL – 1 Agricultural graduates LEVEL – 3 Specialists available within state or outside the state (Nodal cell) LEVEL – 2 Subject Matter Specialist (Research Stations, ATICs, KVKs, Various colleges in SAUs) How KCC works ?????Cont…
  30. 30. Video Conferencing Use of video conferencing to connect farmer to an agricultural Expert Obtaining answers before it is too late Before In a Village in Madurai, the Lady’s Finger (Okra) crop was turning white After The problem was sent to the experts at the Department of Rural Extension, Madurai Agricultural College and Research Centre who diagnosed it as “Yellow Mosaic disease” (Jhunjhunwala and Ramachander, 2005)30
  31. 31. Weather Services to Agriculture 31 Division of Agricultural Meteorology was set up in 1932 under the umbrella of India Meteorological Department (IMD) at Pune. OBJECTIVE  To minimize the impact of adverse weather on crops and to make use of favorable weather to boost agricultural production http://www.imd.gov.in
  32. 32. Dissemination of Agromet services in India 32 http://www.imd.gov.in
  33. 33. VETERINARY AND ANIMAL HUSBANDARY SERVICES 33
  34. 34. Artificial Insemination Management Personal Digital Assistants  Maintain owner and animal data Simputer and a smart card  Inform the animal owner the expected next heat of the animal and the same system can be used to plan the rounds of the Inseminator for insemination (Maru, 2007)34
  35. 35. 35 Benefits • Enabling and monitoring of fertility at various levels such as village, block and taluka level. • Reduce the number of missed heat for insemination • Used to plan the production and supply of semen for an animal-breeding program Cont…
  36. 36. 36 AI Technicians Milk Recorders Resource Persons Veterinarians • Registration • AI • PD • Calving • Yield measurement • Milk Sample Collection • RB Individual & Group of Animals • Feed &Fodder sample collection • Diagnosis • Treatment • Testing • Outbreak Mobile Farmers SMS – Alert Messages Communi- Cation Media Synchronisation GSM/GPRS NDDB Analytical reports NDDB’s Nutrition Lab. Disease Diagnostic Lab. Central server
  37. 37. Android Applications APLLICATION NAME LOGO DESCRIPTION Veterinary Drug Index-India Drug names and trade names (India) The Merck Veterinary Manual Guidelines for the diagnosis, treatment, and prevention of animal disorders and diseases https://play.google.com/store 37
  38. 38. 38 Vet Calculator Allows us to perform eleven different calculations including drug doses, fluid and energy requirements and infusions. Help for Vets Agrovet Market Physiological and clinical values ​​for 11 animal species Cont…
  39. 39. Balance Ration And Area Specific Mineral Mixture • NDDB has developed user-friendly computer software for balance the ration of animals with the available feed resources and area-specific mineral mixtures. • To balance rations in the field, ‘Nutrition masters’ were created which contain 1. Data on the chemical composition of commonly used feed ingredients across various agro-climatic regions 2. Nutrient requirements of cows and buffaloes in all physiological condition. 39 (FAO ,
  40. 40. Personal Digital Assistants loaded with the ration balancing software 40 • Approximately 11,500 animals were analyze from seven locations which indicated that feeding a balanced ration can increase net daily income by 10–15 percent. • It will increase in milk production and a decrease in the cost of feeding. Cont…
  41. 41. Video conferencing • Goat had a wound near its mouth and Could not eat . • A web-cam picture sent to the vet college in Madurai. • The suggestions from the vet cured the goat in two days (Kumar et al., 2002)41
  42. 42. 42 S.No Name of the ICT tool Developers End users / target groups 1 Dairy tool box ILRI Front line extension agents of public sector, NGO workers and progressive farmers 2 Talking Pictures Available as a part of dairy toolbox Front line extension agents, NGO workers ICT tools developed by various Institutes and their target groups
  43. 43. 43 3 DRASTIC (Dairy Rationing System for The Tropics) Available on cost basis from http://www.stirlingth orne.com Front line extension agents, NGO workers 4 Information kiosk RAGACOVAS Farmers 5 Poultry expert system College of veterinary sciences Organised Poultry farmers 6 DISK NDDB-Amul-IIMA Operates across the dairy chain (Farmers,Societie s, unions and federations) (Thirunavukkarasu and Mohan, 2002 )
  44. 44. 44 S. N. Statements Agree Undecided Disagree f % f % F % 1 ICTs are useful for retrieving latest knowledge 5 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - - - 5 100 3 ICTs are not compatible with existing traditional methods - - 2 40 3 60 4 Effective utilization of ICTs is possible 4 80 1 20 - - 5 They help in quick and timely decision making 5 100 - - - - Applicability of ICT tools by A.H Service Providers (Sireesha et al., 2014)
  45. 45. 45 S. No Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 4 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - - - 4 100 3 ICTs are not compatible with existing traditional methods - - - - 4 100 4 Effective utilization of ICTs is possible 4 100 - - - - 5 They help in quick and timely decision making 4 100 - - - - Applicability of ICT tools by financial organization (Sireesha et al., 2014)
  46. 46. Applicability of ICT tools by Educational and Research Organizations 46 S. No. Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 8 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - 1 12.5 7 87.5 3 ICTs are not compatible with existing traditional methods - - 1 12.5 7 87.5 4 Effective utilization of ICTs is possible 8 100 - - - - 5 They help in quick and timely decision making 8 100 - - - - (Sireesha et al., 2014)
  47. 47. 47 S. No. Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 6 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - 2 33.3 4 66.6 3 ICTs are not compatible with existing traditional methods 2 33.3 3 66.6 - - 4 Effective utilization of ICTs is possible 6 100 - - - - 5 They help in quick and timely decision making 8 100 - - - - Applicability of ICT tools by Non Governmental Organizations and Cooperative Organizations (Sireesha et al., 2014)
  48. 48. 48 Applicability of ICT tools by Private Organizations S. No. Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 10 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - 2 20 8 80 3 ICTs are not compatible with existing traditional methods 1 10 3 30 6 60 4 Effective utilization of ICTs is possible 10 100 - - - - 5 They help in quick and timely decision making 10 100 - - - - (Sireesha et al., 2014)
  49. 49. E- GOVERNANC E 49
  50. 50. OBJECTIVES 1. To build an informed society 2. To increase Government and Citizen interaction 3. To encourage citizen participation 4. To bring transparency in the governing process 5. To reduce the cost of Governance 6. To reduce the reaction time of the Government 50 (Saxena, 2010)
  51. 51. 51
  52. 52. GSWAN (Gujarat State Wide Area Network) 52 GSWAN is an end-to-end IP based network designed for the service convergence (Voice, video and Data) on a single backbone, for the state Government of Gujarat. 1st Tire - Secretariat Center at state capital, Gandhinagar. Various departments and hundreds of subordinate offices located at the state capital are connected through SCAN (Secretariat Campus Area Network)
  53. 53. 53 3rd Tire - Constitutes Talukas Centers, located at Taluka Mamlatdar’s office and Taluka Development Office provision are kept for connecting Taluka level other offices horizontally. All Talukas are connected to District Centers. 2nd Tire - Constitutes District Centers, located at district collector’s office and multiple district level other offices connected with District Centers horizontally. http://www.gil.gujarat.gov.in Cont…
  54. 54. 54 e-Dhara Vision: To enable access and maintenance of village land records in an easy, transparent and secure manner Objectives : 1) Physical Village Land Records Electronic records. 2) Automate maintenance and updation of Village Land Records http://gil.gujarat.gov.in/edhara.html
  55. 55. 55 SWAGAT- State Wide Attention on Grievances by Application of Technology Mission : Effective, transparent and speedy redress of the grievances of the citizens at various levels of the Government throughout the State by direct interaction with the Chief Minister.
  56. 56. 56 • An excellent model of e-transparency. • Activate administration to solve public grievances at State, District and Sub District Level • It saves time and cost of public. • The SWAGAT system gives satisfaction to common citizen gil.gujarat.gov.in/swagat.html Cont…
  57. 57. e - CHOPAL • Data accessed by the farmers relate to the weather, crop conditions, best practices in farming • This networking with the farming community has enabled to build a highly cost effective procurement system. http://www.itcportal.com57
  58. 58. 58
  59. 59. 59
  60. 60. 60 Dairy Sector
  61. 61. ICT in the dairy sector was developed by CEG-IIMA Aim - Assisting the dairy unions in effectively scheduling and organizing the veterinary, artificial insemination, cattle feed and other related services The application uses Personal Computers at the milk collection Centers of the DCS having connectivity to ISP. The application includes two components 1. A Dairy Portal (DP) and 2. A Dairy Information Services Kiosk(DISK) 61
  62. 62. Dairy Information Services Kiosk (DISK) and Dairy Portal 62
  63. 63.  NDDB - Around 26000 DCS are using EMT and around 2500 are using the PC connected EMT machines (AMCS) .  These systems introduced - Satisfactory milk collection methods Facilitated immediate payments to farmers (Chakravarty, 2000) The DISK software stores and maintains the databases of cooperative society members, their cattle, artificial insemination, veterinary, cattle feed and other service transactions in addition to the daily milk transactions. (Ramarao, 2001) Dairy Information Services Kiosk (DISK) 63
  64. 64. 64  Provide an interactive dairy information and education channel to the members of the DCS.  The Dairy Portal has textual as well as multi-media content useful to the farmers, extension workers, business executives and researchers dealing with the dairy sector  The portal mainly offers services such as education, entertainment, discussion forum, frequently asked questions, data transfers, e-commerce,e-banking etc.  On the education front, the portal typically holds the data on best practices in breeding and rearing milch cattle, feeding and keeping animal healthy, producing high quality milk, care to be taken in buying and selling the cattle, and several other aspects to educate and advise the users. Dairy Portal (Kothari and Takeda, 2000)
  65. 65. 65 Challenges in Application of ICT in Rural Development
  66. 66. 1. Illiteracy 2. Major power-cuts 3. Financing difficulties 4. Shortage of project leaders and guides (Mukherjee , 2011)66
  67. 67. 67 Constraints faced by the various categories of organizations in utilizing the ICT tools S.No. Constraints Service Providers n=5 Edu. and Research Organizations n=8 1 Inadequate technically competent personnel in using ICTs 4 (80) 2 (25) 2 Insufficient budget allocation for ICTs 2 (40) 2 (25) 3 Erratic Internet connectivity 1 (20) 1 (12.5) 4 Lack of training to employees regarding ICTs 2 (40) 1 (12.5) 5 High cost of ICTs 1 (20) - 6 Restriction of use of ICT tools to limited areas of A.H. only 1 (20) - (Sireesha et al., 2014)
  68. 68. 68 Suggestions provided by the various categories of organizations regarding improvisation of ICT tools utilization S. No Suggestions Service Provide rs n=5 Edu. & Research Org. n=8 1 Imparting training to employees in using ICTs 3 (60) 2 (25) 2 Up-gradation of ICT equipment (software, hardware etc.) for A.H. 2 (40) - 3 Provision of latest ICT infrastructure 2 (40) 2 (25) 4 Provision of sufficient funding for ICT 2 (40) 2 (25) 5 Internet connectivity should be better (20) 2 (25) 6 Development of a database for getting information on various A.H. aspects which should be accessible to all - 1 (12.5) (Sireesha et al., 2014)
  69. 69. 69 Conclusion
  70. 70. 70 • Animal agriculture has a greater potential to boost the rural economy and to overcome the unemployment. • In order to transform livestock sector into information driven, modern and competitive sector, the role of ICT cannot be overruled. • Various ICT projects like Gyandoot Project ,Warana Wired Village Project, i-Kisan project,, Kisan Call Centre (KCC) and dairy co- oparative by NDDB etc have been successfully implemented in rural area and it help to improve livelihood of rural people • They provide faster and newer ways of delivering and accessing information. It shows considerable promise as a channel for the delivery veterinary extension services. • There is a need to develop and provide technical content on livestock systems, management practices and also on specialized frequently asked questions which the veterinarian / para-veterinarian often face at the cutting edge.
  71. 71. 71

Description

Here is the various ICT tools that are important in rural development in various sector namely., Agriculture, dairy sector, e- governance, extension and veterinary sector

Transcript

  1. 1. Nischay K. Patel M.V.Sc. Scholar Veterinary Extension
  2. 2. Contents of seminar 2 1. Introduction 2. Current Indian Rural Scenario 3. Sectors impacted through ICTs  Livestock Extension  Agriculture  Veterinary and animal husbandry services  E – Governance  Co – operative Dairy 4. Challenges in application of ICTs 5. Conclusion
  3. 3. 3
  4. 4. 4  India has a major share of the global population of the livestock, with rich and vast genetic resources.  Livestock industry plays an important role in national economy and socio-economic development of our country especially rural India.  Over the span, India has transformed from a country of acute milk shortage to the world’s leading milk producer.  But, unfortunately per animal per lactational production remains a law, mainly because of lack of adoption of improved livestock farming practices with less scientific and traditional extension approaches.
  5. 5. 5  Agricultural extension services in India are usually designed around crop husbandry, while public sector initiatives towards animal husbandry are often dominated by animal breeding and health services. (Y P Singh, 2013)  The traditional livestock extension techniques and processes have their own limitations.  The use of ICT has potential to change the economy of livestock in India.  But the success of ICT applications in livestock extension depends upon various issues.  If that issues are sorted out, then the potential of ICT can be tapped for delivery of livestock extension services
  6. 6. What is ICT ???? 6 Information and Communications Technology (ICT) Includes any communication device or application, encompassing: radio, television, cellular phones, computer and network, hardware and software, satellite systems as well as the various services and applications associated with them, such as videoconferencing and distance learning.
  7. 7. 7 Components of Information Communication Technology Written Print Media News paper Circular letter Leaflet Bulletin Pamphlets Audio Radio Telephone Visual Picture Exhibition Audio-visual Films Television Video New ICTs Computer Internet VC Kiosk
  8. 8. RURAL DEVELOPMENT Rural Development is a process of change, by which the efforts of the people themselves are united with those of government authorities to improve their economic, social and cultural conditions of communities in to the life of the nation and to enable them to contribute fully to national programme. -United Nations 8
  9. 9. 9 “If the village perishes India will perish too. India will be no more India. Her own mission in the world will get lost. Therefore we have to concentrate on the village being self- contained.” -M.K. Gandhi
  10. 10. Current Indian Rural Scenario 10
  11. 11. 11 6,40,867 villages 7935 towns Urban and rural population in INDIA 2011 POPULATION http://censusindia.gov.in/2011
  12. 12. 12 Literacy Rate 2001 Literacy Rate 2011 TOTAL RURAL URBAN TOTAL RURAL URBAN INDIA 64.83 58.74 79.92 74.04 68.91 84.98 Gujarat 69.14 61.29 81.84 79.31 73.00 87.58 http://censusindia.gov.in/2011 LITERACY RATE
  13. 13. 13 Electricity Supply Electricity Supply (INDIA) Electricity Supply (GUJARAT) YEAR RURAL URBAN RURAL URBAN 2001 55.3 81.84 73.00 87.58 2011 61.29 92.7 80.4 90.4 http://censusindia.gov.in/2011
  14. 14. 14 Sectors Impacted Through ICTs 11 Agriculture e-Governance Veterinary & A.H. Dairy Sector Livestock Extension
  15. 15. 15 Livestock Extension
  16. 16. Limitations of traditional livestock extension methods 16  Expensive  Time consuming  Distortion  Poor communication capacity  Neglect of extension in livestock development (Sasidhar and Sharma, 2006)
  17. 17. Potential advantages in livestock extension using ICTs 17  Cut steps in the diffusion process  Save money and effort  Instant international reach  Continuous availability (Sasidhar and Sharma, 2006)
  18. 18. 18 AGRICULTURE
  19. 19. Agricultural Development projects using ICTs 19  Gyandoot Project (Madhya Pradesh)  Warana Wired Village Project (Maharashtra)  iKisan project of the Nagarjuna group of companies (Andhra Pradesh)  Fasal - free SMS-based service  Kisan Call Centre (KCC)
  20. 20. Gyandoot Project Dhar District (Madhya Pradesh) Low-cost, self sustainable rural intranet project Objective is to improve governance at village, block and district levels Main focus is overall rural development rather than exclusively agricultural development (Panda et al., 2004)20
  21. 21. Gyandoot’s information services 1. Prices of agricultural product in different market centers 2. Online provision of land records 3. A rural email facility 4. Ask the Expert 5. Online matrimonial sites 6. Gaon ka akbaar 7. Swaliram se puchiye 8. Avedan patra 9. Registration of births and deaths21 Cont…
  22. 22. 22 The Warana cooperative sugar factory, registered in 1956 Formation of over 25 successful cooperative societies in the region cooperative movement The total turnover of these societies exceeds Rs. 60 million Electronic telephone exchange, Connecting nearly 50 villages permitted dial-up connections from village kiosks to the servers Region is considered to be one of the most agriculturally prosperous in India Warana Wired Village Project http://www.e-agriculture.org
  23. 23. 23 The project provide the following services: • Agricultural, medical and educational information to the villagers at booths in their villages. • Communication facilities at the booths to link villages to the Warana cooperative complex • National Informatics Centre Network (NICNET) and a geographical information system (GIS) Cont…
  24. 24. iKisan Project Nagarjuna group of companies 1. Website - iKisan.com 2. Technical centers at village level Nine Technical centers (kiosks) Operators of the kiosks- Agricultural graduates Interface computer networks farmers Diagnose, analyze & advise about diseases & pests Let Us Talk  online chat among farmers or between farmers and experts 24 ( Shaik et al., 2014)
  25. 25. The offline services provided by i-Kisan are :  Information about agricultural equipment and other inputs and their availability  Poultry- and animal husbandry-related information.  Market information  Crop insurance information  Information regarding cropping patterns and systems  Question-and-answer services 25 Cont…
  26. 26. FASAL- Free SMS Service Objective - To provides real-time price information to rural farmers fasal.intuit.com 26
  27. 27. 27 “Mobile Technology Boosts Farmers Income” Cont…
  28. 28. Kisan Call Center (KCC) 28 • The Kisan Call Centre is a combination of ICT and Agricultural technology. • KCC takes queries of farmers and answers in their language from 6:30 am to 10 pm, seven days a week. • It also identifies pest attacks and outbreak of animal diseases in any particular geographical area and the information collected that provided to the State Agriculture Department for taking timely action by broadcasting on television, radio and other mediums. • Kisan Call Centre Toll Free Number: 1800- 180-1551 Objective - To make agricultural knowledge available at free of cost to the farmers as and when desired. http://agricoop.nic.in
  29. 29. 29 LEVEL – 1 Agricultural graduates LEVEL – 3 Specialists available within state or outside the state (Nodal cell) LEVEL – 2 Subject Matter Specialist (Research Stations, ATICs, KVKs, Various colleges in SAUs) How KCC works ?????Cont…
  30. 30. Video Conferencing Use of video conferencing to connect farmer to an agricultural Expert Obtaining answers before it is too late Before In a Village in Madurai, the Lady’s Finger (Okra) crop was turning white After The problem was sent to the experts at the Department of Rural Extension, Madurai Agricultural College and Research Centre who diagnosed it as “Yellow Mosaic disease” (Jhunjhunwala and Ramachander, 2005)30
  31. 31. Weather Services to Agriculture 31 Division of Agricultural Meteorology was set up in 1932 under the umbrella of India Meteorological Department (IMD) at Pune. OBJECTIVE  To minimize the impact of adverse weather on crops and to make use of favorable weather to boost agricultural production http://www.imd.gov.in
  32. 32. Dissemination of Agromet services in India 32 http://www.imd.gov.in
  33. 33. VETERINARY AND ANIMAL HUSBANDARY SERVICES 33
  34. 34. Artificial Insemination Management Personal Digital Assistants  Maintain owner and animal data Simputer and a smart card  Inform the animal owner the expected next heat of the animal and the same system can be used to plan the rounds of the Inseminator for insemination (Maru, 2007)34
  35. 35. 35 Benefits • Enabling and monitoring of fertility at various levels such as village, block and taluka level. • Reduce the number of missed heat for insemination • Used to plan the production and supply of semen for an animal-breeding program Cont…
  36. 36. 36 AI Technicians Milk Recorders Resource Persons Veterinarians • Registration • AI • PD • Calving • Yield measurement • Milk Sample Collection • RB Individual & Group of Animals • Feed &Fodder sample collection • Diagnosis • Treatment • Testing • Outbreak Mobile Farmers SMS – Alert Messages Communi- Cation Media Synchronisation GSM/GPRS NDDB Analytical reports NDDB’s Nutrition Lab. Disease Diagnostic Lab. Central server
  37. 37. Android Applications APLLICATION NAME LOGO DESCRIPTION Veterinary Drug Index-India Drug names and trade names (India) The Merck Veterinary Manual Guidelines for the diagnosis, treatment, and prevention of animal disorders and diseases https://play.google.com/store 37
  38. 38. 38 Vet Calculator Allows us to perform eleven different calculations including drug doses, fluid and energy requirements and infusions. Help for Vets Agrovet Market Physiological and clinical values ​​for 11 animal species Cont…
  39. 39. Balance Ration And Area Specific Mineral Mixture • NDDB has developed user-friendly computer software for balance the ration of animals with the available feed resources and area-specific mineral mixtures. • To balance rations in the field, ‘Nutrition masters’ were created which contain 1. Data on the chemical composition of commonly used feed ingredients across various agro-climatic regions 2. Nutrient requirements of cows and buffaloes in all physiological condition. 39 (FAO ,
  40. 40. Personal Digital Assistants loaded with the ration balancing software 40 • Approximately 11,500 animals were analyze from seven locations which indicated that feeding a balanced ration can increase net daily income by 10–15 percent. • It will increase in milk production and a decrease in the cost of feeding. Cont…
  41. 41. Video conferencing • Goat had a wound near its mouth and Could not eat . • A web-cam picture sent to the vet college in Madurai. • The suggestions from the vet cured the goat in two days (Kumar et al., 2002)41
  42. 42. 42 S.No Name of the ICT tool Developers End users / target groups 1 Dairy tool box ILRI Front line extension agents of public sector, NGO workers and progressive farmers 2 Talking Pictures Available as a part of dairy toolbox Front line extension agents, NGO workers ICT tools developed by various Institutes and their target groups
  43. 43. 43 3 DRASTIC (Dairy Rationing System for The Tropics) Available on cost basis from http://www.stirlingth orne.com Front line extension agents, NGO workers 4 Information kiosk RAGACOVAS Farmers 5 Poultry expert system College of veterinary sciences Organised Poultry farmers 6 DISK NDDB-Amul-IIMA Operates across the dairy chain (Farmers,Societie s, unions and federations) (Thirunavukkarasu and Mohan, 2002 )
  44. 44. 44 S. N. Statements Agree Undecided Disagree f % f % F % 1 ICTs are useful for retrieving latest knowledge 5 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - - - 5 100 3 ICTs are not compatible with existing traditional methods - - 2 40 3 60 4 Effective utilization of ICTs is possible 4 80 1 20 - - 5 They help in quick and timely decision making 5 100 - - - - Applicability of ICT tools by A.H Service Providers (Sireesha et al., 2014)
  45. 45. 45 S. No Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 4 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - - - 4 100 3 ICTs are not compatible with existing traditional methods - - - - 4 100 4 Effective utilization of ICTs is possible 4 100 - - - - 5 They help in quick and timely decision making 4 100 - - - - Applicability of ICT tools by financial organization (Sireesha et al., 2014)
  46. 46. Applicability of ICT tools by Educational and Research Organizations 46 S. No. Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 8 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - 1 12.5 7 87.5 3 ICTs are not compatible with existing traditional methods - - 1 12.5 7 87.5 4 Effective utilization of ICTs is possible 8 100 - - - - 5 They help in quick and timely decision making 8 100 - - - - (Sireesha et al., 2014)
  47. 47. 47 S. No. Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 6 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - 2 33.3 4 66.6 3 ICTs are not compatible with existing traditional methods 2 33.3 3 66.6 - - 4 Effective utilization of ICTs is possible 6 100 - - - - 5 They help in quick and timely decision making 8 100 - - - - Applicability of ICT tools by Non Governmental Organizations and Cooperative Organizations (Sireesha et al., 2014)
  48. 48. 48 Applicability of ICT tools by Private Organizations S. No. Statements Agree Undecided Disagree f % f % f % 1 ICTs are useful for retrieving latest knowledge 10 100 - - - - 2 It is difficult to use ICTs in the organization because of its cost - - 2 20 8 80 3 ICTs are not compatible with existing traditional methods 1 10 3 30 6 60 4 Effective utilization of ICTs is possible 10 100 - - - - 5 They help in quick and timely decision making 10 100 - - - - (Sireesha et al., 2014)
  49. 49. E- GOVERNANC E 49
  50. 50. OBJECTIVES 1. To build an informed society 2. To increase Government and Citizen interaction 3. To encourage citizen participation 4. To bring transparency in the governing process 5. To reduce the cost of Governance 6. To reduce the reaction time of the Government 50 (Saxena, 2010)
  51. 51. 51
  52. 52. GSWAN (Gujarat State Wide Area Network) 52 GSWAN is an end-to-end IP based network designed for the service convergence (Voice, video and Data) on a single backbone, for the state Government of Gujarat. 1st Tire - Secretariat Center at state capital, Gandhinagar. Various departments and hundreds of subordinate offices located at the state capital are connected through SCAN (Secretariat Campus Area Network)
  53. 53. 53 3rd Tire - Constitutes Talukas Centers, located at Taluka Mamlatdar’s office and Taluka Development Office provision are kept for connecting Taluka level other offices horizontally. All Talukas are connected to District Centers. 2nd Tire - Constitutes District Centers, located at district collector’s office and multiple district level other offices connected with District Centers horizontally. http://www.gil.gujarat.gov.in Cont…
  54. 54. 54 e-Dhara Vision: To enable access and maintenance of village land records in an easy, transparent and secure manner Objectives : 1) Physical Village Land Records Electronic records. 2) Automate maintenance and updation of Village Land Records http://gil.gujarat.gov.in/edhara.html
  55. 55. 55 SWAGAT- State Wide Attention on Grievances by Application of Technology Mission : Effective, transparent and speedy redress of the grievances of the citizens at various levels of the Government throughout the State by direct interaction with the Chief Minister.
  56. 56. 56 • An excellent model of e-transparency. • Activate administration to solve public grievances at State, District and Sub District Level • It saves time and cost of public. • The SWAGAT system gives satisfaction to common citizen gil.gujarat.gov.in/swagat.html Cont…
  57. 57. e - CHOPAL • Data accessed by the farmers relate to the weather, crop conditions, best practices in farming • This networking with the farming community has enabled to build a highly cost effective procurement system. http://www.itcportal.com57
  58. 58. 58
  59. 59. 59
  60. 60. 60 Dairy Sector
  61. 61. ICT in the dairy sector was developed by CEG-IIMA Aim - Assisting the dairy unions in effectively scheduling and organizing the veterinary, artificial insemination, cattle feed and other related services The application uses Personal Computers at the milk collection Centers of the DCS having connectivity to ISP. The application includes two components 1. A Dairy Portal (DP) and 2. A Dairy Information Services Kiosk(DISK) 61
  62. 62. Dairy Information Services Kiosk (DISK) and Dairy Portal 62
  63. 63.  NDDB - Around 26000 DCS are using EMT and around 2500 are using the PC connected EMT machines (AMCS) .  These systems introduced - Satisfactory milk collection methods Facilitated immediate payments to farmers (Chakravarty, 2000) The DISK software stores and maintains the databases of cooperative society members, their cattle, artificial insemination, veterinary, cattle feed and other service transactions in addition to the daily milk transactions. (Ramarao, 2001) Dairy Information Services Kiosk (DISK) 63
  64. 64. 64  Provide an interactive dairy information and education channel to the members of the DCS.  The Dairy Portal has textual as well as multi-media content useful to the farmers, extension workers, business executives and researchers dealing with the dairy sector  The portal mainly offers services such as education, entertainment, discussion forum, frequently asked questions, data transfers, e-commerce,e-banking etc.  On the education front, the portal typically holds the data on best practices in breeding and rearing milch cattle, feeding and keeping animal healthy, producing high quality milk, care to be taken in buying and selling the cattle, and several other aspects to educate and advise the users. Dairy Portal (Kothari and Takeda, 2000)
  65. 65. 65 Challenges in Application of ICT in Rural Development
  66. 66. 1. Illiteracy 2. Major power-cuts 3. Financing difficulties 4. Shortage of project leaders and guides (Mukherjee , 2011)66
  67. 67. 67 Constraints faced by the various categories of organizations in utilizing the ICT tools S.No. Constraints Service Providers n=5 Edu. and Research Organizations n=8 1 Inadequate technically competent personnel in using ICTs 4 (80) 2 (25) 2 Insufficient budget allocation for ICTs 2 (40) 2 (25) 3 Erratic Internet connectivity 1 (20) 1 (12.5) 4 Lack of training to employees regarding ICTs 2 (40) 1 (12.5) 5 High cost of ICTs 1 (20) - 6 Restriction of use of ICT tools to limited areas of A.H. only 1 (20) - (Sireesha et al., 2014)
  68. 68. 68 Suggestions provided by the various categories of organizations regarding improvisation of ICT tools utilization S. No Suggestions Service Provide rs n=5 Edu. & Research Org. n=8 1 Imparting training to employees in using ICTs 3 (60) 2 (25) 2 Up-gradation of ICT equipment (software, hardware etc.) for A.H. 2 (40) - 3 Provision of latest ICT infrastructure 2 (40) 2 (25) 4 Provision of sufficient funding for ICT 2 (40) 2 (25) 5 Internet connectivity should be better (20) 2 (25) 6 Development of a database for getting information on various A.H. aspects which should be accessible to all - 1 (12.5) (Sireesha et al., 2014)
  69. 69. 69 Conclusion
  70. 70. 70 • Animal agriculture has a greater potential to boost the rural economy and to overcome the unemployment. • In order to transform livestock sector into information driven, modern and competitive sector, the role of ICT cannot be overruled. • Various ICT projects like Gyandoot Project ,Warana Wired Village Project, i-Kisan project,, Kisan Call Centre (KCC) and dairy co- oparative by NDDB etc have been successfully implemented in rural area and it help to improve livelihood of rural people • They provide faster and newer ways of delivering and accessing information. It shows considerable promise as a channel for the delivery veterinary extension services. • There is a need to develop and provide technical content on livestock systems, management practices and also on specialized frequently asked questions which the veterinarian / para-veterinarian often face at the cutting edge.
  71. 71. 71

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