Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Extension strategies.pptx
1. Facilitating Sustainable Socio-economic
development among smallholder farmers
through the implementation of Dairy
Extension strategies
Dr. Asif Mohammad
Senior Scientist
ICAR-National Dairy Research Institute
Eastern Regional Station
Kalyani
2. India's Dairy Sector: A Path to Rural
Prosperity and Food Security
India's vibrant rural population relies heavily on agriculture for their
livelihood.
Any agrarian hardship can cause significant economic losses for these
communities.
This makes them susceptible to a vicious cycle of poverty.
Dairy farming can play a crucial role in breaking this cycle and ensuring
food security.
3. The Importance of Dairy Farming
25.90% of total household income for farmers with less than 0.1 hectares
of land comes from the dairy sector.
Milk and milk products contribute 68% of the value of output from the
livestock sub-sector.
80 million rural households in India engage in milk production, mostly
small and marginal farmers.
75% of the country's dairy animals are owned by small and marginal
farmers.
Livestock's contribution to India's agricultural GDP has consistently
increased.
4. Strategies for Sustainable Dairy
Development:
Strengthening the existing agricultural extension mechanism:
Providing necessary support to farmers coping with extreme weather events
and other challenges.
Expanding the role of dairy extension:
Going beyond information sharing and service provision to include convergence
and knowledge management.
Validating and incorporating Indigenous Technical Knowledge (ITK) into
extension practices.
Creating and sharing knowledge networks involving farmers, research
institutions, and industry partners.
5. Promoting self-reliance:
Implementing suitable extension interventions and monitoring progress.
Tapping into India's vast potential to become a leading dairy producer and
processor.
Achieving the goal of self-reliant India in the dairy sector.
6. Indian dairy sector and dairy extension
strategies: Comprehensive analysis
India's vibrant rural population heavily relies on agriculture and dairy
farming for their livelihood.
Dairy farming plays a crucial role in breaking the cycle of poverty and
ensuring food security.
7. Milk Production Status
Graph: Total milk production in India from 1991-92 to 2021-22 (showing a
continuous upward trend).
Key points:
Milk production tripled in less than 3 decades.
Dairy extension services played a significant role in this achievement.
8. Economic Importance of Dairy
Graph: Compound growth rate in output percentage
Key points:
Dairy sector experienced the highest Compound growth rate in output percentage during this
period.
Farmers can gain substantial economic benefits from dairy.
9. Dairy Animal Population
Graph: Population of different dairy animal species in India from 1951 to 2019.
Key points:
All dairy animal populations increased significantly, with goat population showing the highest
increase.
Dairy extension played a crucial role in promoting dairy animal rearing.
10. Artificial Insemination Coverage
Graph: Number of AI done (in millions)
Key points:
Average AI coverage in India is 30%, with significant disparities between states.
Increasing AI coverage is crucial for boosting milk production.
11. Government Schemes for Dairy
Development in India
Several government schemes are in place to promote the dairy sector.
Dairy extension played a vital role in popularizing these schemes.
12. Key Schemes
Rashtriya Gokul Mission (RGM):
Develops and conserves indigenous breeds.
Improves milk production and productivity.
Uses elite breeds for upgrading nondescript cattle.
Distributes disease-free, high-genetic merit bulls.
13. National Livestock Mission (NLM):
Increases fodder and feed availability.
Promotes applied research in animal nutrition and livestock production.
Provides training and disseminates technology for reducing production costs.
Encourages conservation and genetic improvement of indigenous breeds.
Promotes farmer groups, cooperatives, and innovative projects.
Supports infrastructure and marketing initiatives.
Encourages risk management measures and disease control.
14. Livestock Health and Disease Control (LH & DC):
Provides assistance to states for animal disease control.
Implements programs for controlling specific diseases.
Strengthens veterinary hospitals and dispensaries.
Promotes professional efficiency development.
National Programme for Dairy Development (NPDD):
Creates and strengthens dairy infrastructure.
National Animal Disease Control Programme (NADCP):
Controls and eradicates Foot and Mouth Disease (FMD) and Brucellosis.
15. Dairy Processing and Infrastructure Development Fund (DIDF):
Modernizes milk processing plants and creates additional infrastructure.
Supporting Dairy Cooperatives and Farmer Producer Organizations
(SDCFPO):
Assists cooperatives and farmer producer organizations engaged in dairy
activities.
Provides stable market access to dairy farmers.
16. Value Addition
Huge scope for value addition in dairy sector.
Value-added products can:
Ensure remunerative prices for farmers.
Create employment opportunities.
18. ICT Enabled Extension
Information and Communication Technology (ICT) for:
Communication with large number of farmers.
Farmer-to-farmer interactions.
Feedback to research systems.
Examples:
e-GOPALA app - connects farmers with AI workers and provides information.
19. Middle-class Purchasing Power
Rising middle-class population with high purchasing power.
Increased demand for value-added dairy products.
Dairy extension should focus on value addition.
20. Organized Milk Marketing
Increasing share of the organized sector in milk marketing.
Benefits for farmers:
Better prices
Access to technology
22. Skill Development
Developing skills in dairy processing:
Training programs for rural youth.
Focus on entrepreneurship development.
Benefits:
Increased income
Job creation
23. Fodder Production
Ensuring farmers' participation in feed and fodder supply.
Promoting high-yielding fodder varieties.
Importance of location-specific extension approaches.
24. Convergence of Efforts
Need for convergence of efforts from different extension organizations
and schemes.
Benefits:
Synergistic effects
Improved resource utilization
Enhanced impact on dairy farmers
25. Champion Dairy Farmers
Promoting the concept of "champion dairy farmers".
Benefits:
Motivation for other farmers
Sharing of best practices
Public recognition
26. Dairy Entrepreneurship
Developing entrepreneurship in dairying for “Self-
reliance".
Initiatives:
Dairy Entrepreneurship Development Scheme
Business Planning and Development Units (BPDs)
Technology Business Incubators (TBIs)
27. Strengthening 'Model Farmer' Concept for
Dairy Extension
Model farmers can play a crucial role in utilizing the full potential of the
existing dairy extension system.
This approach promotes knowledge sharing, improved practices, and
increased self-reliance (Atmanirbharta) among dairy farmers.
28. Model Farmer Role
Acts as a gatekeeper for knowledge and resources.
Provides feedback to extension agencies and private sector.
Disseminates information and best practices to local farmers.
Creates a sense of community and mutual respect.
29. Benefits for Model Farmers
Access to expert knowledge, subsidized inputs, and extension programs.
Increased community access and prestige.
Training and inputs for enhanced security and self-reliance.
30. Benefits for Local Farmers
Improved access to information and resources.
Increased dairy farm productivity and commercial outlook.
Success stories and role models.
31. Benefits for Private Sector
Access to a prestige farmer and existing client base.
Creation or consolidation of hierarchical relationships.
Opportunity to share commercial opportunities with model farmers.
32. Integrating Indigenous Traditional
Knowledge (ITK)
ITK can provide valuable insights and solutions for dairy farming.
Need to identify, collect, and document various ITKs.
Categorization, cataloguing, and screening of ITKs are important.
Scientific validation and protection of proprietary rights are crucial.
33. 'Model Farmer' concept
Strengthening the dairy extension
system is essential for achieving
self-reliance.
'Model Farmer' concept and
integration of ITK can play a vital
role.
Improved extension and
infrastructure are key to success.
34. Call to Action
Invest in dairy extension and infrastructure development.
Support and empower model farmers and ITK integration.
Promote sustainable dairy farming practices.
35. Conclusion
Advancing Dairy Extension:
Paradigm Shift with Convergence Strategies
Knowledge Management and ITK Integration
Government Initiatives and ICT Innovation
Trajectory Towards Self-Reliance
Imperatives for Sustained Growth:
Empowering Model Farmers
Targeted Skill Development
Strategic Interventions