This document summarizes information about PopSurvey, an online survey tool company. It discusses: 1) PopSurvey's mission to make surveys more user-friendly compared to other tools on the market. 2) Background information on the founding team including their experience and advisors. 3) PopSurvey's business model and growth compared to competitors. 4) Early usage statistics and testimonials about the product. 5) Details about pricing plans and investment goals to continue growing the company.

1. it’s rвys
Josh Pigford, CEO
josh@popsurvey.com
205.470.4803

2. at pSurвy?
Surveys suck. PopSurvey unsucks surveys.
i one u nt p n ur y?

3. at’s r о?
PopSurvey creates tools & experiences that
respect both creator & taker...
We don’t compete on features. We compete on user experience.

4. o’s lвd?
Josh Pigford Amrinder Sandhu
Co-founder & CEO, Lead Developer Lead Designer
Background: Proven product designer & developer for Background: Product designer for Intel, Grasshopper,
top-tier brands such as Adobe, AOL, Dell and countless MyEducation, TechOrigami and Zomato.
small businesses. Founder of TrackThePack and PugSpot.
Siamak Taghaddos David Hauser
Advisor Advisor
Background: Co-founder & CEO of Grasshopper, co-founder Background: Co-founder of Grasshopper, Chargify,
of Chargify. PackageFox and angel investor.

5. at’s t‫ ה‬p b m?
Users on both sides of the survey fence are ignored...
C a rs a rs a а d
вn… т…
...hard to use tools with a steep ...exam-like surveys that are
learning curve and impossible long, ugly & disrespectful
to read results. of their time.
...resulting in an industry no one really likes.

6. at’s t‫ ה‬p b m?
Seriously...if this isn’t
overwhelming, then what is?
200
Competitors advertise nearly 200 different features.
That’s nearly 200 different items a single user has to
make a decision about...all to create a single survey.

7. T‫ה‬ нt r t
( 2 01 1 - 2 01 6 EST I M AT E D)
1
$3.10B
$2.93B
$2.70B
$2.46B
$2.19B
d
value
ntly lion
Rece 1 Bil
at $ Revenue: $300M Revenue: $10-20M Revenue: $3M
Users: 9 million+ Users: 2 million+ Users: 150,000+
Ac i оs
Zoomerang (MarketTools) acquired by SurveyMonkey
Vovici acquired by Verint for $60M Data provided by
Wufoo acquired by SurveyMonkey for $35M

8. Let’s
(as of 1/20/2012)
s ts…
3,200 accounts
3,800 surveys created
19,000 questions asked
25,000 completed surveys
250,000 questions answered

9. at’s р ї ?
Users The Press
“ pSurвy îls m b , ss Ú , “T s p r s , d a дfi в sтp a y
úsтr, i в.” om t‫ ה‬þ ss t t Ên ‫פ‬ в
о ur rвys lf y if u' t t
“ pSurвy ê р бÊu it s ss st c о Ê l.” -- K rS r . m
t‫ ה‬rвy c a о p Îss a n
th SurвyMо y.” “ pSurвy Îнt b p Ê о c aт
rвys. Оe t‫ ה‬бst о rвy c a rs
“… u SurвyMо y sтad в ¬ ss.” --ILoв îS
pSurвy юst p git w .”
“ pSurвy c aтs б l o d
т s rвys t t н u г‫פ‬
гt lвd.” -- FîdMyA

10. Our ss дl
Monthly pricing plans...
We offer a free plan as a quick way to get users trying out the
app with as low of a barrier as possible.
We’ve found that since we’re not battling in the Feature Wars,
users really want to try the app out first to see how much
better it really is.

11. at a r r p ns?
• “PopSurvey Challenge” campaign to show our surveys get better completion rates
• Targeted advertising (display and AdWords)
• Give VIP accounts to influential people
• Expand our free templates with surveys by influential people
• Integration into other marketplaces like Google Apps and Shopify
• Increase word-of-mouth by offering amazing customer service
• Publish articles regularly teaching users how to create better surveys
• Push mobile with app integration

12. Inвs
Raising: $500,000
Potential structure: Convertible note at 20% discount, $2.5M max valuation
Goals for investment Founder Investment (Already invested)
• Grow marketing & engineering team
• Increase marketing efforts $100,000
($50k in form of debt)
• Profitability within 1 year
• Invest in scalability

13. Get u
Josh Pigford
josh@popsurvey.com
205.470.4803
You can also find us on AngelList:
angel.co/popsurvey

14. Scîns ts: Surвy E r

15. Scîns ts: Surвy Úsh ard

16. Scîns ts: C aт Surвy S rt Scîn

17. Scîns ts: Surвy P r