Pavani chilukuri (pavchi) - WhatsApp
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WhatsApp is a messaging app that allows users to send messages and make voice/video calls across devices internationally for free. It was founded by Jan Koum and Brian Acton and later acquired by Facebook. WhatsApp uses end-to-end encryption and has launched business services while maintaining its simple, secure, and reliable messaging platform. It has faced competition from other messaging apps but has continued growing its large user base.
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The document discusses leveraging social media to address business and communication goals. It outlines three types of buyers - Jenny, a first time buyer who relies heavily on internet research; John, a second time buyer who uses both traditional and new media; and Angi, a third time buyer who prefers traditional media. It also discusses the role of agents and managers in using social media to engage different types of buyers and achieve business goals like increasing brand awareness and building relationships.
Digital Marketing Trends 2015
This document discusses top digital trends for 2015, as presented by Ben at a #letstalkdigital event. The key points include:
1. Social media marketing and the importance of engaging customers through social channels in a relatable way.
2. Marketing automation and how triggers and quality content can be used to engage new and existing customers across touchpoints.
3. Mobile marketing and developing experiences for all devices including new technologies like the iWatch and how payments may change.
4. The growth of big data and how analytics can be used to refine data and segment customers.
5. Content marketing and the importance of creating engaging, creative content to reach relevant audiences through different channels.
Kopi time with Taimur Baig podcast E41
Varun Mittal, Partner of EY Asia Pacific Financial Services Strategy and Transaction Services, talks about all things FinTech. We begin by going over the tech foundation that has been built up over the past decade, which is now enabling a wave of innovation. Varun scans both the start-ups and big tech companies, and details his views on payments, wallets, remittance, regulation, WealthTech, e-currency, and digital banks. We discuss the role of FinTech in levelling the playing field between the wealthy and not-so-wealthy investors, and between those who have access to banking services and those who don’t. As the co-author of "Singapore – Fintech Nation of the World,” Varun is particularly passionate about Singapore’s model of strict compliance and risk mitigation, which he believes is particularly suited for success in the regulated world of FinTech.
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Pavani chilukuri (pavchi) - WhatsApp
- 2. ● Expensive to message and video call people across different phones and internationally Problem ● Frequent international callers ● Apple/Android users Persona
- 3. Product
- 4. Users
- 5. Q3 Downloads
- 6. Business Model ● Subscription Model ● WhatsApp Business API ● WhatsApp Pay?
- 8. History Jan Koum and Brian Acton launch WhatsApp Facebook buys WhatsApp End-to-end encryption launched WhatsApp Business launched Jan Koum leaves Facebook Security Notice
- 9. Secret Sauce ● “Simple. Secure. Reliable messaging.” ● “With WhatsApp, you’ll get fast, simple, secure messaging and calling for free, available on phones all over the world”
- 10. What’s Hot
- 11. Competition Messaging Audio & Video Calls No ads Not tied to an Account WhatsApp WeChat Telegram FB Messenger
- 13. References 1. https://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-inside-story-how-jan-kou m-built-whatsapp-into-facebooks-new-19-billion-baby/?sh=36f154a62fa1 2. https://www.whatsapp.com/ 3. https://www.investopedia.com/articles/personal-finance/040915/how-whatsapp-makes-mon ey.asp 4. https://financhill.com/blog/investing/how-to-buy-whatsapp-stock 5. https://respond.io/blog/whatsapp-business/ 6. https://techcrunch.com/2021/03/04/whatsapp-rolls-out-voice-and-video-call-support-to-des ktop-app/ 7. https://apnews.com/article/apple-inc-media-social-media-844c00e28ea7f73e6d1f5fa002f60f 6a 8. https://www.statista.com/chart/4245/whatsapp-user-growth/ 9. https://www.businessofapps.com/data/whatsapp-statistics/ 10. https://www.business-standard.com/article/technology/understanding-whatsapp-and-its-end -to-end-encryption-for-privacy-security-120092800620_1.html#:~:text=One%20of%20Wh atsApp's%20key%20features,with%20privacy%20at%20its%20core. 11. https://www.wsj.com/articles/facebook-tees-up-whatsapp-to-make-money-1504609201
- 14. Questions?