This document discusses how social media can be used effectively for job searching. It recommends LinkedIn, Facebook, Twitter, and Klout as key social media outlets. Basic tips are provided for using LinkedIn, Facebook, and Twitter to build a professional network and uncover opportunities. The document cautions that employers may screen candidates on social media and outlines what will attract and alienate them. Resources for finding careers and networking are also listed.
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Be sure to download the script that accompanies this presentation: http://www.slideshare.net/Bovee/script-for-teaching-linkedin
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
What do you do with a LinkedIn account? The key is not to neglect it. Here's some practical guidance for using a basic LinkedIn account as a personal PR tool that will help to open doors for you professionally.
By Jane Wong, Australia. May 2011, updated March 2013.
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Be sure to download the script that accompanies this presentation: http://www.slideshare.net/Bovee/script-for-teaching-linkedin
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
What do you do with a LinkedIn account? The key is not to neglect it. Here's some practical guidance for using a basic LinkedIn account as a personal PR tool that will help to open doors for you professionally.
By Jane Wong, Australia. May 2011, updated March 2013.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
LinkedIn is the biggest professional platform. If you want to create credibility, show case you value, stand out from the crowd then these 10 steps to creating a great profile will help.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook and other social media to find jobs.
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
"Every minute there are millions of people sharing great content and recommending great products to their personal and professional network"
If you would like to benefit from disruption of how companies organise sales in a new much more efficient way
In advertising, a digital platform is not an idea! It's a tool for idea creation. So stop trying to create platforms and start building upon existing ones.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
LinkedIn is the biggest professional platform. If you want to create credibility, show case you value, stand out from the crowd then these 10 steps to creating a great profile will help.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook and other social media to find jobs.
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
"Every minute there are millions of people sharing great content and recommending great products to their personal and professional network"
If you would like to benefit from disruption of how companies organise sales in a new much more efficient way
In advertising, a digital platform is not an idea! It's a tool for idea creation. So stop trying to create platforms and start building upon existing ones.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This webinar is part 1 of the Digital Webinar Series: Harnessing the Power of LinkedIn. Presented by from Andrea Carlos, Project Manager at LinkedIn, she explored the personal and professional benefits of creating and using your personal LinkedIn profile. Walk away with best practices and tips to boost connections, leverage contacts, highlight content and enhance your profile.
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
Data and trends from the Bureau of Labor Statistics. Reflective of the "Employment Situation" report for the month of September. Released October 2, 2015.
Adecco Creative & Marketing specializes exclusively in the placement of creative & marketing talent on a freelance, temporary and direct hire basis across all industries, including: Fashion, Consumer Products, Publishing & Editorial, Beauty & Retail and more.
Leverage staffing resources with a team of expert recruiters experienced in the creative space: Digital, Marketing, Communications and Fashion.
We develop customized recruitment models built around our clients’ needs.
CONNECT WITH US
1.855.371.5744
creativetalent@adeccona.com
Using Social Media as a Recruitment Tool | Webinar Presentation SlidesAdecco Staffing, USA
It’s no surprise that social media is infiltrating every industry within the business world.
We know it as a great tool for attracting consumers, but did you know it’s also advantageous for attracting new employees?
In the "Social Age", it’s essential for recruiters, or those looking to hire new employees, to have an up close and personal relationship utilizing various techniques to maximize your results.
In this webinar, learn how to best use social media as a recruitment tool, and where to go to find qualified jobseekers within your industry. Throughout the hour, we discuss:
- The Current Employment Landscape
- The Job Seeker Journey
- The Effectiveness of Using Social Media to Recruit
- Your Personal Brand
- Developing Your Social Media for Recruitment Strategy
- ROI of Social Recruiting
Using Corporate Social Responsibility as a Retention and Recruitment Tool | S...Adecco Staffing, USA
[Webinar Slides Only]
Learn how to make corporate social responsibility an important part of your company’s culture, which will naturally lead to better retention and more successful recruitment.
Watch this webinar - http://www.slideshare.net/AdeccoUSA/using-corporate-social-responsibility-as-a-retention-recruitment-tool-webinar - to hear best practices and HR policies to help your company establish and remain committed to a socially responsible environment.
Our expert panel covers how to:
•Make clear how paramount corporate ethics are to potential and current employees and clients
•Attract the next generation of workers (Millennials) through your philanthropic footprint
•Empower employees through HR policies and company involvement
•Create and share a digestible plan and/or policy for 2015
This survey explores CEO and business owner opinions of departments within their organization; specifically evaluating, Customer Service/Sales, Operations, Marketing/Communications, Research and Development, Human Resources, IT, Finance, and Legal.
Managing a Multi-Generational Workforce in a Customer Service Environment - S...Adecco Staffing, USA
This is the powerpoint deck for our September 2014 webinar. To view the webinar on demand, navigate to: http://www.slideshare.net/AdeccoUSA/webinar-managing-a-multigenerational-workforce-in-customer-service
Managing multiple generations in the workplace is no easy task; add a customer service environment to the mix and you've definitely got your work cut out for you.
Watch our webinar to get expert advice and tips for how to manage all the generations in the world of fast-paced customer service.
Our webinar features industry leaders Bruce Tulgan, Lauren Griffin, Wendy Slayton, and Kristen Leverone.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Social media and the job search: Finding employment in the digital age
1. Social media and the job search:
Finding employment in the digital age
Kristina Jokinen, Direct Placement Director, Adecco Staffing
Matilda Anderson, Digital Marketer, Adecco Group North America
2. 2
About us
Adecco provides free temporary, contract and direct-hire staffing services to job seekers.
To help you realize your goals, we offer career counseling, resume enhancement,
interview preparation, skills training and advice about local job markets and workplace
trends, as well as one of the most comprehensive benefits programs in the industry.
Please visit us at adeccousa.com to learn more.
3. 3
About our presenters
Kristina Jokinen
• Direct Placement Director at Adecco Staffing
• Works closely with direct hire recruiters
and Adecco's extensive branch network
to ensure successful matches between
companies and candidates for full-time roles
• More than 15 years of experience in the
recruiting and staffing industry
4. 4
About our presenters
Matilda Anderson
• Digital Marketer at Adecco Group
North America
• Oversees digital marketing efforts for several
companies in Adecco Group
North America
• Specializes in digitally connecting the best
talent with top positions in other global
Fortune 500 companies
7. 7
Basic LinkedIn tips
• Have a profile picture
• Make sure your location, job title,
and company are up to date
• Have a succinct summary that also
includes specialties
• Build out the skills section
• Periodically update your profile
• Have a custom url
Example: www.linkedin.com/matildaanderson
•Write and request recommendations
8. 8
How to be an active member on LinkedIn
• Follow companies that you’re interested in
• Take note of the company’s “Career tab”
• Like and comment on posted topics
• Join Groups!
9. 9
Staying up to date on industry news via LinkedIn
When you sign in to LinkedIn you’ll notice
“LinkedIn Today” in your stream:
10. 10
LinkedIn today
• See what your network is reading
• Follow industries and publishers
• Save articles to read later
• Share headlines with your network
• Apps available on iPhone and
Android
13. 13
What you need to know about the new Timeline features
Visible to the profile owner and makes it easier to find content for
publishing or hiding on the timeline
Facebook now lets you feature old posts on timeline, or to even delete them
Pages may now receive private messages
Activity log
Backdated
posts
Messages
14. 14
Additional Facebook features you should know about
Posts may be pinned to the top of a page or highlighted and given more
screen real estate
Only 4 tabs are now visible and “Photos” can not be removed as the first tab
Pinning &
highlighting
Backdated
posts
16. 16
Twitter tips
• Have a professional profile picture
• Make sure your Bio mentions the
industry where you’re trying to find work
• Choose a geographic location
• Use relevant hashtags and engage
with industry leaders
• Thank people that RT, follow, or
mention you
• Create a custom background if possible
• The center modules are 764 pixels wide
17. 17
Identifying Twitter users to engage with
• Use hashtags, keyword phrases, and choose a geographic target,
job seekers can search and connect with and potential employers.
• Search and engage in conversations based on search results for
keywords/hashtags using the following tools:
- Twitter.com/#!/search-advanced
- Tweetmyjobs.com
- TweetReach.com
• Learn what is popular and being engaged with in real time
• Track the popularity of a topic or a term to help plan content
• Job seekers receive highly targeted job matches and can integrate their
Facebook and Twitter profiles to find referrals to hiring employers.
19. 19
About Klout
• Measure influence online using data from
your social networks
• Scores that measure your overall influence
• Klout can help identify top influencers by topic
• Aggregates the content you’re posting and
measures effectiveness
• Allows users to understand who they are
influencing
20. 20
Klout scores and tips to increase your score
• 100 million people have a Klout score
• Scores range from 1-100, average score is 20
Increase your score by:
• Building a network
• Create meaningful content
• Engage with everyone
• Publish
• Keep at it
Source: http://mashable.com/2011/12/20/how-to-increase-klout-score/
21. 21
Finding influencers on Klout
• Search relevant industry
topics to find influencers
to follow and engage via
social media
22. 22
Key takeaways to build your personal brand
• Diversify your social media presence
• Engage with your audience
• Be vigilant about your social media persona
• Regularly seek opportunities to personally connect with
influencers within your industry
Questions?
Contact me on Twitter: @MatildaEmily
23. 23
Ways to build your professional network and
uncover job opportunities
• Join professional groups on social media sites
• Add your LinkedIn contacts to BranchOut
• Find a trusted recruiter to connect with on LinkedIn,
Twitter and Facebook
• See who has viewed your profile on LinkedIn and
connect with them
24. 24
How companies use social media to screen you
• When companies screen applicants
• What sites they use to screen
• What will alienate prospective employers
• What will attract prospective employers
?
25. 25
When companies use social media to screen in/out candidates
• At the time of application/resume sent
• After the initial pre-screen
• After an interview
• Right before making an offer
• Part of the hiring process?
26. 26
What will alienate prospective employers
• Discrepancies between resume/application and
information available online
• Inappropriate photos
• Negative comments about prior/current employers
• Inappropriate/discriminatory comments
• References to drinking/drug use
• Poor communication skills
27. 27
What will attract prospective employers
• A good “fit” with the company
• Highlighted qualifications
• Good recommendations
• Well-rounded and creative
• Truthfulness about qualifications
28. 28
Websites and resources that will help you find the
best career path
• bls.gov/ooh – Occupational Outlook
Handbook
• careerthoughtleaders.com
• glassdoor.com
29. 29
More websites and resources for the job seeker
• mynextmove.org
• careerpath.com
Specialties should have searchable buzz words that are industry relevant. Skills section (Under “More” in the admin bar) is also useful when completing the rest of your profile. As you build and add skills strategically choose those skills that show year over year growth. Use the “suggested skills” button to find more relevant skills that are industry relevant. Use this section for market research. For updating your url, go to “Profile” in the admin bar, click edit profile, and then simply “edit” your “Public Profile”
May join up to 50 groups. It’s important that
Timeline Cover Photo Specs: 851x315 All Privacy settings are found at the button (drop-down menu) right next to the “Home” button under “Privacy Settings” Understand your privacy settings. If you enable, you may now have subscribers (be sure to regularly check who this includes). If you enable this feature, subscribers will only see those things that you share publicly.