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Ideas That Come Easy:
The No-Stress Way to Generate
Blog and Social Content
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Find More Trainings
Training.Infomedia.com
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Carrie Rollwagen
Communications Director
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Want to beat stress?
Learn to prep.
What Are Your Goals?
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Set One Main Goal
• Boost SEO
• Reach new clients
• Reach current clients
• Promo your product or
service
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Gather Your Ingredients
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What Are Your Resources?
• Who are your writers
• Will you pay writers
• How often can you
publish
• Do you have time for
long format
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Where Will Your Photos
Come from?
• Take your own photos
• Hire a photographer
• Purchase Shutterstock
• Use a free service (like Unsplash)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Okay ... So, What Can You Make?
Let’s Come up with Content
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s Going on in Your Company?
• Product releases
• Core product offerings
• Employee profiles
• Culture posts
• Industry news
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How Can You Serve Your Customers?
• Instructions and trainings
• Reasons to love your product
• New ideas for old products
• Frequently Asked Questions
• Tips and alternative uses
• How-tos
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s Going on in the
World?
• Holidays
• Silly holidays
• Product releases
• Innovations in culture or technology
• Meet-ups and local events
• News events (use caution)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
May Calendar (Infomedia.com/blog)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What Habits Can You Create?
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Repeatable Content
• Employee bios
• Product spotlights
• New spin on an old product/service
• Industry updates
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s Worked for Infomedia
• Tip of the Week
• What’s Trending at Infomedia
• Events Calendar
Think about Themes
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Build Your Calendar
• Pick a theme for the
month
• Place date-specific content
(holidays, product
launches, etc.)
• Add things you need to
promote/communicate
• Fill in the gaps
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Sample Topic: Tune up Your Site
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
No Need to Stick to Just the Theme
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Set up Your Calendar
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Scheduling
• One writer
• Be honest about your limitations
• Plan around your life
• Team of writers — content due
one week out
• People have time to be late
• You have time to get a photo
• You have time to incorporate SEO
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Scheduling in WordPress
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Keep a Backup Available
• Pull “evergreen” content
• It’s okay to skip a day
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Don’t Want to
Write It?
Outsource It
• Copywriting
• Ghostwriting
• Photography
• Video
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Get Today’s Slides
Training.Infomedia.com
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

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Ideas that Come Easy: The No-Stress Way to Generate Blog and Social Content

  • 1. Ideas That Come Easy: The No-Stress Way to Generate Blog and Social Content #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
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  • 3. Today’s Speaker Carrie Rollwagen Communications Director #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 4. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) Want to beat stress? Learn to prep.
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  • 8. What Are Your Resources? • Who are your writers • Will you pay writers • How often can you publish • Do you have time for long format #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 9. Where Will Your Photos Come from? • Take your own photos • Hire a photographer • Purchase Shutterstock • Use a free service (like Unsplash) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
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  • 14. May Calendar (Infomedia.com/blog) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 15. What Habits Can You Create? #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 16. Repeatable Content • Employee bios • Product spotlights • New spin on an old product/service • Industry updates #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) What’s Worked for Infomedia • Tip of the Week • What’s Trending at Infomedia • Events Calendar
  • 17. Think about Themes #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 18. Build Your Calendar • Pick a theme for the month • Place date-specific content (holidays, product launches, etc.) • Add things you need to promote/communicate • Fill in the gaps #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 19. Sample Topic: Tune up Your Site #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
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