This document outlines the importance of social media as a conversation platform for agencies, emphasizing the need to tailor communication strategies based on specific goals such as engagement and customer service. It provides best practices including the use of visuals, short messages, and community promotion while cautioning against common pitfalls like ignoring fans and neglecting social media presence. Finally, it suggests brainstorming project ideas and utilizing groups for effective communication.

1. Social Media
+
Your Agency
Kelly Giles, branding strategist
kelly.a.giles@gmail.com

2. SOCIAL MEDIA

4. ROADMAP
• What is it?
• How can you use it? (Hint, goals!)
• Nuts, bolts and best practices
– The good
– For bad
– Special circumstances
• Try it out!
• Last questions & thoughts

5. What is it?

6. One word.

7. CONVERSATION.

8. One-way communication.

9. Everyone has a voice.

10. Do you need a
voice everywhere?

11. NO!

12. Your voice depends
on your goals.
What are your goals?

13. engagement
customer service
awareness
website traffic

14. You could blog.
And tweet.
And Facebook.

15. But research shows…

16. Sometimes it’s okay to take the
shortest path

17. Facebook for daily use.*
*Then special strategies for special projects.

18. Let’s look at examples.

19. What did we learn?

20. Don’t:
1. Ignore your fans.
2. Abandon your page.
3. Hide your Facebook page on your
website.
4. Write like a press release.
5. Feel like you have to reinvent the
content wheel.

21. Do:
1. Use photos to your advantage.
2. Direct people back to your website.
3. Write short, pithy statements.
4. Tell people about community
happenings.
5. Promote your events.
* Use groups?

22. A Simple Strategy
• Post a few times per week.
• Promote upcoming agency &
community events and deadlines.
• Document your events in photos (or
even video!)
• Post documentation, tagging fans.
• Respond to any new questions or
comments when you post.
• Integrate groups?

23. You choose!
Demo Facebook OR
Discuss your special projects.

24. Let’s brainstorm
your projects:
• Young Moms Connect
• Participant contact and more
• Website revamp
• Wake County Designation
• Facebook policy
• Anybody have a conference?
• Ever need to put documents online but
don’t have tech resources?