The document provides an analysis of existing music video products that will inform the creation of the author's own music video. It summarizes 4 music videos, noting common features like being narrative-based and featuring the artist lip syncing. It also summarizes the results of audience research surveys and interviews that reveal the target audience is mostly male ages 16-18 who prefer good visuals and editing over other elements. The document concludes that the author will incorporate one-take filming and creative editing styles in their video to appeal to this audience.