1. Critical Evaluation

3. How effective is the combination of main product and supporting texts? The main supporting texts for my video were the DVD digipak and the Magazine advert. In these productions I tried to use a consistent house style throughout to try to advertise the artist by branding him in these productions. His iconic dress sense and style is portrayed through he texts to help promote the artist and his music. Using grey and dark colours throughout promote his alternative genre of music and performance and this colour pallet is continued throughout the production pieces. The positioning of the artist in these texts is important too, we tried to position the artist so that he is the main subject in all the texts. Having the artist standing looking towards the camera helps to promote his look and to be recognised by the audiences to boost his publicity. also, because we and the artist didn’t want a narrative track but a visual skin for the track, the artist is the only thing important in all the shots to ensure there is no narrative as adding in other subjects to the texts would add narrative of some kind. I used similar images for the magazine advert and the digipak. I did this as it brands the artist in a way. The use of similar images allows the audience to relate the advert and the digipak together and promotes the artist further. This use of branding was used in the magazine advert in the use of the logo, I super imposed the artists logo onto his lower back to boost his star persona.

4. What have I learned from audience feedback? From the audience feedback questionnaire produced from survey monkey I have learnt that firstly many people enjoyed the video and the majority rated the video as excellent. This is good for our production as we have managed to produce a video that the public enjoyed. Secondly, we learnt from the audience that the part people liked most was the editing compared to the camera work, lighting and location. This shows that the editing style was the right style to choose as it is the audiences favourite part of the video. I learnt that most people would expect to see the video on youtube or on digital music channels. This is constructive as it would help to promote the artist as the video would become easily accessible on the internet and the fact that most people now consume media online it means the video has a larger target audience, also I wanted the video to be able to fit in with other conventional videos online which it has. From the feedback I also discovered that the part of the video liked least was the location, this is understandable form my point of view as the shoot location was not my first choice, I did test filming on the beach and in a wooded area for ideas about the video but artist availability and deadlines meant that our footage would be best off in the studio.

5. How did I use media technologies in the construction and research, planning and evaluation stage I used a range of different media technologies in the production of this project. The main technology used for this production is the internet. It proved to be an essential tool in the project, I first used it for research and planning, watching other music videos and researching different music video producers to determine what styles to use for my video. The internet was also used once I had completed the video, the video was uploaded to youtube and the artist’s own website to start publicising the video. I also used the websites Ning to document and store all my work on the internet where it is easily accessible as it is a social networking site, survey monkey to design and publish surveys, Slideshare to convert PowerPoint presentations to be able to embed onto ning and blogspot to keep up to date with college assignments and help with different parts of the production. The use of the internet played a key role in this production in the use of different websites to research and publish my video and for essential communication, the use of e-mail and instant messaging kept us in touch with the artist and enable us to communicate ideas and also set up shots. The main software that I used for the production is Adobe premier pro to edit the test footage and the final video. I learnt a lot of valuable skills whilst using premier pro to help achieve different effects and styles even if they were not shown in the final video. I used PowerPoint presentation and word processor a lot in the production to present my ideas and my work to others in a professional way. I also used Adobe Photoshop to design the digipak and the magazine advert.