While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
Introduction to Social Marketing - Hofstra CEFrank Dinolfo
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
Introduction to Social Marketing - Hofstra CEFrank Dinolfo
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
2015 Infiniti QX80 full color brochure including features, specifications, option packages and accessories. Provided by Infiniti of Naperville located at 1550 W. Ogden Ave. Naperville, IL 60540
2013 Infiniti JX35 full color brochure including features, specifications, option packages and accessories. Provided by Infiniti of Naperville located at 1550 W. Ogden Ave. Naperville, IL 60540
Unique softs provides outsourcing your task to one who is not on your shore or the buyer of the service is located in some other country then the provider of the service.And offer cost effective web development services in Noida, India. Our team is comprised of some of the best web development experts. We focus on providing you a complete web development service.
An overview of the website category of NSPA’s signature award, The Pacemaker, with examples from the 2012 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Seattle, April 14, 2012.
Spectral reflectance is a key material property and contributor to object appearance. While it has long been known that reflectance in a given wavelength interval correlates strongly with reflectances in neighboring ones, this correlative property has only been exploited implicitly before. The present paper therefore presents a new approach to spectral analysis and synthesis that consists of first deriving a spectral correlation profile and then using it for a direct and full sampling of the spectral and color gamuts corresponding to it. The resulting technique can be used to generate natural-like spectra (or spectra following other, specific correlation properties) and it can also be incorporated into Bayesian models of spectral estimation.
A visual essay on my 8 weeks spent with the seniors at the Lutheran Settlement House and Neumann Center, Philadelphia, PA creating beads in earthenware clays and fashioning them into wearable art.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
2015 Infiniti QX80 full color brochure including features, specifications, option packages and accessories. Provided by Infiniti of Naperville located at 1550 W. Ogden Ave. Naperville, IL 60540
2013 Infiniti JX35 full color brochure including features, specifications, option packages and accessories. Provided by Infiniti of Naperville located at 1550 W. Ogden Ave. Naperville, IL 60540
Unique softs provides outsourcing your task to one who is not on your shore or the buyer of the service is located in some other country then the provider of the service.And offer cost effective web development services in Noida, India. Our team is comprised of some of the best web development experts. We focus on providing you a complete web development service.
An overview of the website category of NSPA’s signature award, The Pacemaker, with examples from the 2012 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Seattle, April 14, 2012.
Spectral reflectance is a key material property and contributor to object appearance. While it has long been known that reflectance in a given wavelength interval correlates strongly with reflectances in neighboring ones, this correlative property has only been exploited implicitly before. The present paper therefore presents a new approach to spectral analysis and synthesis that consists of first deriving a spectral correlation profile and then using it for a direct and full sampling of the spectral and color gamuts corresponding to it. The resulting technique can be used to generate natural-like spectra (or spectra following other, specific correlation properties) and it can also be incorporated into Bayesian models of spectral estimation.
A visual essay on my 8 weeks spent with the seniors at the Lutheran Settlement House and Neumann Center, Philadelphia, PA creating beads in earthenware clays and fashioning them into wearable art.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
19 ways non-profits can use social media to connect with donorsTim Bete
The complete presentation with audio and video can be viewed here:
http://www.youtube.com/watch?v=I0qhxej2wdA
Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. Tim Bete shares what to do if you (1) Don't know how to use social media technology, (2) Don't know what kind of content to create, (3) Don't have time and (4) Don't have money. His presentation will arm you with the tools to make huge strides in your use of social media and overcome the obstacles that hold you back.
Tim Bete is Communication and Fundraising Director for St. Mary Development Corporation, a low-income housing non-profit in Dayton, Ohio (http://www.StMaryDevelpment.org). He's also a freelance marketing consultant for both for-profit and non-profit organizations (http://www.EnergizedCopy.com).
Slides from a presentation to the Publicity Club of Chicago, June 17, 2020. See video of that session here: https://www.youtube.com/watch?v=4H6wRPPCC08
Association of Fundraising Professionals G-09 Session. A social media starting guide to help NFP leaders and fundraisers better understand the functionality of key social media platforms.
How I used social media to teach people about how to use social media.
An experiment, too: how many times will this be shared by 25 October, and how many connections will it create for me?
I'll present this to a set of delegates at a conference in ICT in Higher Education being held in South Africa, and am curious to see whether this approach will encourage people to share their thoughts and make new connections.
More Than Both Sides — Redefining Objectivity Spring 2024Logan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
More Than Both Sides — Redefining Objectivity 23c.pdfLogan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
Storytelling for Reader Understanding 2023.3.pdfLogan Aimone
Updated for Fall 2023: Modern journalism requires a shift in focus toward helping the reader understand a story. These tools to help increase understanding won’t require more words on the page. Editors and advisers who want to make a difference starting today should use this.
One rule for digital news media: Images attract eyes. If you want your audience to look at the content, an image on every story is the way to go. Learn six types of website featured images to make your site look interesting. Photographers, web editors, other editors and advisers should attend.
More Than Both Sides — Redefining Objectivity 23.pdfLogan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
Storytelling for Reader Understanding 2023.pdfLogan Aimone
Modern journalism requires a shift in focus toward helping the reader understand a story. These tools to help increase understanding won’t require more words on the page. Editors and advisers setting goals and planning for next school year should use this.
Storytelling for Reader Understanding 2020Logan Aimone
Revised for 2020: Modern journalism requires a shift in focus toward helping the reader understand a story. Discover a variety of tools to help increase understanding that don’t require more words on the page.
Modern journalism requires a shift in focus toward helping the reader understand a story. Discover a variety of tools to help increase understanding that don’t require more words on the page.
Guidelines from national associations set expectations for website pages to be more than just endless text pasted from the print edition. Learn techniques to enhance story pages, serve the reader and increase time spent on the site. Your site can be improved in minutes.
From rubrics to points to checklists, grading is a necessary part of every journalism classroom. Discover a range of grading philosophies to help you build a grading system reflecting your values and priorities while balancing external demands.
Nine areas in which the student newspaper should seek to improve campus life and play a role in the development of the students and other members of the school community
Updated for 2016 // From the sea of gray text to the photo collage, we've all seen bad layouts. Gain reliable tips to improve any printed page. Bring your ugly layouts — or even your beautiful ones — and watch as Logan adds or subtracts to the design, making chicken salad out of, well, you know.
1. Print, Pixels & People
Ideas for today’s
student journalist
Logan Aimone, MJE, executive director
National Scholastic Press Association
Wednesday, March 16, 2011
2. Let’s start
with a quiz!
Keep score at your seat,
or just keep track in your head.
If you’re really techy, you’ll add
your points on your iPhone.
Print, Pixels & People
Wednesday, March 16, 2011
3. 1. Mobile
5 points: You have a Web-enabled
mobile device (BlackBerry, iPhone,
etc.)
3 points: You have a cellphone with
text message capability (that you use)
1 point: Cellphones can do that? Yours
is just for actual phone calls.
0 points: No cellphone.
+3 Bonus if you have a Web-enabled
phone and an iPad
Print, Pixels & People
Wednesday, March 16, 2011
4. 2. E-mail
5 points: You check your e-mail
account(s) on your computer, iPad and
phone.
3 points: You use only a computer to
access e-mail.
1 point: You have to print your
e-mails to file them.
0 points: No e-mail.
+1 if you’re on Gmail.
-1 if you still use AOL.
Print, Pixels & People
Wednesday, March 16, 2011
5. 3. Microblogging
5 points: You have a Twitter account
and regularly send tweets.
3 points: You set up a Twitter account
but never send tweets.
1 point: You have at least heard of
Twitter.
0 points: You think the only “tweets”
are from birds.
+1 Bonus: You Tweet from your phone,
or if you know and use TwitPic.
Print, Pixels & People
Wednesday, March 16, 2011
6. 4. Curated Links
5 points: You have an account on
Delicious, Digg, StumbleUpon,
Publish2 or another social
bookmarking site.
3 points: You’ve seen these sites.
1 point: You’ve forwarded a link.
0 points: You thought curating was for
museums.
Print, Pixels & People
Wednesday, March 16, 2011
7. 5. Social Network
5 points: You’re a Facebook expert
(pages, groups, photos, links, apps).
3 points: You’ve seen these sites.
1 point: Your main Facebook activity is
Farmville or Mafia Wars.
0 points: No active Facebook.
+1 if you manage a fan page or a group.
-1 if you only have MySpace.
Print, Pixels & People
Wednesday, March 16, 2011
8. 6. Websites
5 points: You own your own domain
name and manage the site.
3 points: You’ve dabbled online with
HTML or WordPress.
1 point: You are mainly a user, not a
creator online.
0 points: You think the Internet is a
“series of tubes.”
+1 if you access on your phone.
Print, Pixels & People
Wednesday, March 16, 2011
9. 7. Flickr
5 points: You have a Flickr account and
post images regularly.
3 points: You’ve browsed Flickr.
1 point: You know Flickr exists.
0 points: You think this is about
candles and wonder why it’s
misspelled.
+5 if you know about Creative
Commons and have abided by a CC
license.
Print, Pixels & People
Wednesday, March 16, 2011
10. 8. Video
5 points: You’ve created and uploaded
a video to YouTube or another site.
3 points: You’ve watched multiple
YouTube videos.
1 point: You’ve maybe seen a couple
videos online.
0 points: You didn’t know YouTube
was an online video source.
+1 if you have seen the Old Spice ads.
+5 if your question was in one.
Print, Pixels & People
Wednesday, March 16, 2011
11. 9. Miscellaneous
Bonus Points:
+2 if you use RSS feeds
+2 if you read Mashable.com
+2 if you have apps for news
+2 if you have apps for lifestyle
+2 if you’re on LinkedIn
+2 if you’ve made a Google Map
+2 if you use Google Docs
+2 if you know about QR Codes Pixels & People
Print,
Wednesday, March 16, 2011
12. Scoring
35+: Impressive! You’re techy. You
probably already tweeted your score.
25-34: Not too shabby. You’ll probably
update your Facebook about this later.
11-24: You’re somewhat techy, but you
could to kick it up a notch. Ask your
friends how.
10 and under: Time to start living in
the 21st century.
Print, Pixels & People
Wednesday, March 16, 2011
13. Shifting Gears
What’s your platform?
Print, Pixels & People
Wednesday, March 16, 2011
14. Print
What’s working?
Print, Pixels & People
Wednesday, March 16, 2011
15. Print
• Although it has faced challenges from
broadcast media, it remains the most
common, widespread and portable form of
mass media.
• It’s relatively inexpensive, portable and
accessible.
• What is the impact on the school
community when printed media are
eliminated?
• What content should be printed?
Print, Pixels & People
Wednesday, March 16, 2011
16. Pixels
What’s new?
Print, Pixels & People
Wednesday, March 16, 2011
17. Pixels
• While the printed page has been the
dominant medium in scholastic
journalism, online publishing has started
to take off.
• More student newspapers — and even
magazines and yearbooks — are turning to
the Web for a variety of reasons.
Print, Pixels & People
Wednesday, March 16, 2011
18. Pixels
• The Internet allows for instant publishing
of content rather than the infrequent
publication of print.
• Compared to the expense of printing an
edition of the newspaper, a website is
dramatically less expensive — maybe even
free.
• However, websites can be hard to manage
and inaccessible to many.
Print, Pixels & People
Wednesday, March 16, 2011
19. People
What’s it all about?
Print, Pixels & People
Wednesday, March 16, 2011
20. People
• Ultimately, it’s the content that matters.
• You and your staff need to answer this
question:
• What is the most appropriate format to
use to tell this story?
Print, Pixels & People
Wednesday, March 16, 2011
21. Putting it
together
What does today’s
student journalist
need to think about?
Print, Pixels & People
Wednesday, March 16, 2011
22. Convergence
• The term convergence means a “coming
together” — and that’s what you have
available to you today.
• Members of Generation Y (that’s you!) are
comfortable with and operating in a
converged media environment.
Print, Pixels & People
Wednesday, March 16, 2011
23. Convergence
• Online tools allow a media staff to combine
multiple media to deliver content in the
most appropriate format: text, audio,
images or video.
• Online networks like MySpace, Facebook,
YouTube, Delicious, Flickr and Twitter
allow users to build a community and to
customize and share content.
Print, Pixels & People
Wednesday, March 16, 2011
24. Convergence
• Are you and your staff positioned to tell the
story in multiple formats?
• Why not?
Print, Pixels & People
Wednesday, March 16, 2011
25. Social Media
• Because teens are comfortable in this
environment, you need to shift your focus
to take advantage of where your readers/
viewers are.
• Engage your readers in a way that helps
them (they get news) and helps you (you
get tips for more news).
Print, Pixels & People
Wednesday, March 16, 2011
26. Social Media
• Do you have any idea how big of an impact
social media are having on every aspect of
our lives?
• Let’s watch a short video and see…
http://www.youtube.com/watch?
v=sIFYPQjYhv8
(Social Media Revolution 2, May 5, 2010
Print, Pixels & People
Wednesday, March 16, 2011
27. Social Media
• A few highlights from the video:
• Nearly all of you (96%) are on a social
network.
• That’s the #1 Web activity.
• More than 500 million people are on
Facebook. (More on that in a minute.)
• Fastest-growing segment is women 55-65
(that’s your mom or grandma!).
Print, Pixels & People
Wednesday, March 16, 2011
28. Social Media
• More highlights from the video:
• 80% of Twitter use is by mobile device.
• That’s instant discussion, good or bad.
• Studies show Wikipedia is more accurate
than Encyclopedia Brittanica.
• But that’s not an excuse for using it as
your sole source.
Print, Pixels & People
Wednesday, March 16, 2011
29. Social Media
• More highlights from the video:
• 78% of people trust peer
recommendations. Only 14% trust ads.
• 25% of Americans watched a short video
in the last month on their phone.
Print, Pixels & People
Wednesday, March 16, 2011
30. Facebook
• In June 2009, the average United States
user spent an average of 4 hours, 39
minutes on the site per month (~9 minutes
per day), according to Nielsen Media.
• In January 2010, the average U.S. user
spent more than 7 hours per month (~14
minutes per day) on Facebook.
• That’s more time on Facebook than on
Google, Yahoo!, YouTube, Microsoft,
Wikipedia and Amazon — combined.
Print, Pixels & People
Wednesday, March 16, 2011
31. 15 Things to Think
About This Year
Improving your operation
in 2010-2011
Print, Pixels & People
Wednesday, March 16, 2011
32. 1. Be excellent
• It probably goes without saying, but I’ll say
it anyway: Strive for excellence.
• Excellence isn’t settling for pretty good.
• Good enough is not good enough.
• Set goals to improve with each edition or
deadline.
Print, Pixels & People
Wednesday, March 16, 2011
33. 2. Get out there
• You can’t really get a story unless you get
out and talk to people. In person.
• Yes, in person!
• You can always tell the difference when a
writer has observed and interviewed in
person.
• E-mail or chat interviews fill a need, but
they are not as effective as being there.
Print, Pixels & People
Wednesday, March 16, 2011
34. 3. Find stories
• Establish a solid beat system in place to
gather the routine news.
• Expect that each beat will yield some briefs
and longer stories.
• Demand enterprise from reporters (editors,
too). That means digging around to find
something newsworthy and writing it in a
compelling, interesting and useful way.
Print, Pixels & People
Wednesday, March 16, 2011
35. 4. Show us
• Probably the most widely read (and most
liked) stories are those that tell interesting
stories about people.
• Your school and community are full of
these stories.
• Localize national issues with the stories of
people around you.
Print, Pixels & People
Wednesday, March 16, 2011
36. 5. Get a Website
• There’s really no excuse today for not
having at least a basic website.
• Basic: You could post a PDF version of the
printed paper.
• Advanced: You could update news
throughout the school day.
• An online presence opens up a new
universe of multimedia opportunities.
Print, Pixels & People
Wednesday, March 16, 2011
37. 6. Get social
• MySpace and Facebook accounts are free.
Interact with readers by posting links to
stories and by getting tips from readers.
• With 60 million Facebook status updates
daily, you can monitor what’s happening
or ask them to let you know about events
occurring outside school (or at school but
not known).
• Let readers submit photos, letters, etc., to
you through these pages.
Print, Pixels & People
Wednesday, March 16, 2011
38. 7. Start Tweeting
• Twitter is a free “microblogging” site that
works in 140-character messages.
• As you gather “followers” you will be able
to pass along messages to a wide group of
people. That means instantly informing
your followers when news happens (sports
scores, lockdown, free burritos at
Chipotle).
• Use hashtags (#word) to label and search.
Print, Pixels & People
Wednesday, March 16, 2011
39. 8. Get Delicious
• Delicious.com is a social bookmarking site
that is, guess what, free.
• You can post links there that will be useful
to others.
• The links can be labeled and sorted in a
number of ways.
• This is a way to enhance content beyond
the printed page.
• You can also see what others bookmarked.
Print, Pixels & People
Wednesday, March 16, 2011
40. 9. Use Flickr
• Flickr is an online image-sharing service.
Yep, it’s free for a basic account.
• You can make your images available for
people to browse.
• Through a Creative Commons license, you
can get images to use (free and legal!).
Print, Pixels & People
Wednesday, March 16, 2011
41. 10. Use YouTube
• YouTube is a solution to upload videos.
• It might be blocked on your school’s
computers.
• However, it’s not blocked on mobile devices
or at home, which is where most people
will probably access the videos anyway.
• If you need a site to get by school filters, try
SchoolTube.com instead.
Print, Pixels & People
Wednesday, March 16, 2011
42. 11. Do multimedia
• With a website, not only can you update
news and information as frequently as you
want, you can improve the content.
• The newspaper can showcase one or two
images from an event. Online, you can
have dozens — with audio and captions.
• Yearbook staffs can promote the book
through “sneak peeks” or extras that are
posted online.
Print, Pixels & People
Wednesday, March 16, 2011
43. 11a. Try QR Codes
• The “QR” stands for quick read and is a type
of two-dimensional bar code
• Smart phones can scan the codes and
launch PDFs, videos or websites
• Create a QR code easily and for free online
• Even without a website, this is a way to
add content and value
Print, Pixels & People
Wednesday, March 16, 2011
44. 12. Be the #1 source
• Be serious about being the top information
source for all things about your school.
• If someone wants to know a fact, score,
date, record, time or whatever — be the
place they turn for that information.
• Own sports stats, especially JV and lower
squads.
• Scoop the local paper. Doesn’t it feel good
when that happens?
Print, Pixels & People
Wednesday, March 16, 2011
45. 13. Do fewer…
• Horoscopes and advice columns
• Superficial columns (carpe diem,
senioritis, slow drivers, etc.) that could be
in any year
• Double-truck stories on “hot topics” that
aren’t tied to a news event. Make sure you
have a news peg if you’re committing that
much space.
Print, Pixels & People
Wednesday, March 16, 2011
46. 14. Follow the law
• Obey copyright.
• Only use “fair use” images or get
permission. Flickr lets you search for
Creative Commons images.
• Use copyright-free music unless you pay
a royalty.
• Saying it’s “for education” doesn’t let you
off the hook.
• Know privacy rules.
• Know your rights.
Print, Pixels & People
Wednesday, March 16, 2011
47. 15. Remember…
• Your role on campus is to inform and
enlighten your audience.
• You have a responsibility — an obligation,
even — to take that seriously and to do it
well.
• Your audience needs you to tell them the
things no one else will tell them.
Print, Pixels & People
Wednesday, March 16, 2011
48. Summary
Time to wake up if you
have been sleeping!
Print, Pixels & People
Wednesday, March 16, 2011
49. Print
Keep doing it.
• It’s perfect for long stories.
• People can pick it up and take it with
them.
• It’s permanent. (You can’t tape a Web page
in your scrapbook.)
Print, Pixels & People
Wednesday, March 16, 2011
50. Pixels
Get more digital.
• It’s instant.
• You build a community.
• Readers expect you to be online.
• If you don’t someone else will.
Print, Pixels & People
Wednesday, March 16, 2011
51. People
It’s always about them.
• Whether in print or online, it’s the story
that matters most.
• Find the platform that is most appropriate.
• Converge multiple platforms to
experiment.
• Be excellent.
Print, Pixels & People
Wednesday, March 16, 2011
52. Thanks!
Twitter: @NSPA
Facebook:
National Scholastic
Press Association
Any questions?
Print, Pixels & People
Wednesday, March 16, 2011