PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period September 2015. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising

1. Print Media
Monthly Report September
2015

2. Analysis: Mediatrack Pakistan
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender, Condolence,
and Notices.
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly
Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday
Magazines of Publications are merged with Publications.
About Mediatrack:
Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV,
FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report

3. TOP 20 CATEGORIES by spend
% Share
18.4%
16.3%
9.1% 8.7% 8.6%
3.7%
2.9%
1.6% 1.6% 1.3% 1.2% 1.1% 1.1% 1.1% 1.0% 1.0% 1% 0.9% 0.8% 0.8%
CONSTRUCTION
INSTITUTES
GOVTOFPUNJAB
BANKS
FEDERALGOVERNMENT
SECURITYSERVICES
GOVTOFSIND
GARMENTS
BEAUTYSOAPS
CHAINSTORES
FILMS/DRAMAS
CORPORATEIMAGE
WATCHES/CLOCKS
MOBILEPHONESETS
LUBRICANTS
RAZERS
HOSPITALS
SHOPS
INSURANCECOMPANIES
AIRLINES

4. TOP 20 PLAYERS by spend
% Share
10.8%
5.4%
4.9%
3.7% 3.7%
2.3% 2.1% 2% 1.8% 1.5% 1.4% 1.4% 1.2% 1.1% 1.1% 1% 1% 0.9% 0.9% 0.9%
GOVERNMENTOFPAKISTAN
GOVERNMENTOFPUNJAB
ZAAMINGROUP
ISPR
BAHRIATOWN
MCBBANK
DHA
TREETCORPORATION
GOVERNMENTOFSINDH
ALLIEDBANK
CGDLAHORE
URBANDEVELOPERS
SONERIBANK
METROCASH&CARRY
HABIBBANK
STARMARKETING
HEC
SAMSUNGELECTRONICS
PRIVATESCHOOLS
ASSOCIATION
PUNJABGROUPOFCOLLEGE

5. TOP 20 BRANDS by spend
% Share
4.9%
3.7%
2.7%
2.4%
2.1% 2% 1.9%
1.6%
1.3% 1.1% 1.1% 1% 1% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.8%
FAZAIAHOUSINGSCHEME
ISPR
GOVTOFPAKISTAN
MINISTRYOFAGRICULTURE
BAHRIATOWN
FBR
MCBBANK
GOVERNAMENTOFPUNJAB
DHAOASISKARACHI
SINDHINFORMATION
MINISTRY
FILM
BALCONY99APARTMENTS
METROCASHCARRY
HEC
SAMSUNGGALAXY
NATIONALTESTING
SERVICES
PRIVATESCHOOL
ASSOCIATION
ALLIEDEXPRESS
PUNJABGROUPOF
COLLEGE
EXCISE&TAXATIONDEP

6. TOP 10 URDU PUBLICATIONS
% Share of spend
38.6%
18.7%
14.3%
9.9%
7.2%
3.8%
1.9% 1.7% 1.2% 1.0%
JANG
DAILYEXPRESS
NAWA-E-WAQT
DAILYDUNYA
KHABRAIN
DAILYNAIBAAT
DAILYKAWISH
DAILYAUSAF
DAILYMASHRIQ
DAILYPAKISTAN

7. TOP 10 ENGLISH PUBLICATIONS
% Share of spent
34.5%
22.2%
10.6% 10.4%
9.1%
4.9% 4.4% 3.8%
0.1%
DAWNNEWS
THENEWS
DAILYTIMES
EXPRESSTRIBUNE
BUSINESSRECORDER
THENATION
PAKISTANTODAY
PAKISTANOBSERVER
THEFRONTIERPOST

8. PAGE WISE ANALYSIS
% Share of spent
Back Page
15%
Front Page
23%
Back inside
2%
Front inside
8%
Panel
1%
Inside
51%

9. REGION WISE SHARE
% Share of spent
Hyderabad
1%
Islamabad
26%
Karachi
37%
Lahore
30%
Multan
6%

10. Publications vs Magazines
% Share of spent
Magazines
7%
Publications
93%

11. 0
5
10
15
20
25
30
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Day wise Advertising Trend
% Share of spent

12. HUAWEI MOBILE
1% Q MOBILE
11%
SAMSUNG GALAXY
83%
ZHONGXING
TELECOM
5%
HANDSET Category
% Share of spent

13. INSURANCE Category
% Share of spent
EFU LIFE
78%
ASIA INSURANCE
7%
EFU GENERAL
5%
NEW JUBILEE
5%
ADAM JEE
INSURANCE
3%
UNITED INSURANCE
1% STATE LIFE BIMA
1%

14. TEA Category
% Share of spent
NUTRI SLIM TEA
3%
GINSENG GREEN TEA
47%
ZAIQA GOLD TEA
26%
TETLEY GOLD TEA
13%
PRIME MIXTURE TEA
9%
STANDARD DUST
TEA
1%
MILAN DUST TEA
1%

15. PAINT Category
% Share of spent
HAPPILAC PAINT
55%
BRIGHTO PAINTS
34%
SPARCO PAINT
7%
MASTER
PAINT
3%
SILKY PAINTS
1%

16. For Quires :
Postal Address :
mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road off Shahrah-e-Faisal,
Karachi-Pakistan
Phones/Faxes
Phone: +9221-34583302 -3
Fax: +9221 34576659
E-contect
khi@mediatrackpk.com
www@mediatrackpk.com