A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report November-2016

2. * Nov-2016 Airtime has Increased 1.71% as compare to Nov-2015.
370,971
383,897
November
2016
November
2015
Trend Analysis
Comparison November 2016 with November 2015
Total Minutes of Advertising

3. * Nov-2016 Airtime has Increased 3.86% as compare to Oct-2016.
383,897
355,386
November
2016
October
2016
Trend Analysis
Comparison November 16 - October 16
Total Minutes of Advertising

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
20%
20%
17%
12%
11%
5% 5% 5%
3% 3%
% Share of Advt. Minutes

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
35%
15%
13%
8%
7% 7%
5% 5% 4% 3%
% Share of Advt. Minutes

6. TOP 15 BRANDS
% Share of Advt. Minutes
16%
11%
10%
8%
7% 6%
6% 5% 5% 5% 5% 5%
4% 4% 4%
% Share of Advt. Minutes

7. 12% 12%
10% 10% 10% 10% 10%
9%
9% 9%
Top 10 Channels
Across All Genre - % Share of Advt. Minutes

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
8% 7% 7% 7% 7% 7%
7%
6% 6% 6% 6% 6% 6% 6% 6%
% Share of Advt. Minutes

9. Genre Split Nov-2016
NEWS
47%
ENTERTAINMENT
38%
MUSIC
8%
MOVIES
3%
SPORTS
2%
KIDZ
1%
FOODS
0.008%
% Share of Advt. Minutes

10. Time Band Split Nov-2016
Prime Time
32%
After Noon
28%
Morning
19%
Late Night
11%
Evening
11% Prime Time
After Noon
Morning
Late Night
Evening
% Share of Advt. Minutes

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696