A Short Brief about Ooh media: From the last quarter of 2015 countdown started for OOH advertising business in Karachi Pakistan. The reason was the wind storm. Many structures of hording collapse and innocent people injured and even few of them die. After this unfortunate incident Supreme Court banned all OOH advertising in Karachi. As a result, a Rs 4 billion per annum industry become ZERO. In 2017 wall pasting an alternate of Hording structure introduced by the Industry. As a result Ooh industry again lifting up from ventilator and 2017 ooh industry done business of Rs. 1.3 billion but gradually growing. for more detail please contact us.

1. OUT OF HOME (OOH)
Media analysis for November 2017
City: Karachi
Market: Pakistan
Data source: mediatrack Pakistan

2. A Short Brief about Ooh media:
From the last quarter of 2015 countdown started for OOH advertising business in Karachi
Pakistan. The reason was the wind storm. Many structures of hording collapse and innocent
people injured and even few of them die. After this unfortunate incident Supreme Court banned
all OOH advertising in Karachi. As a result, a Rs 4 billion per annum industry become ZERO. In
2017 wall pasting an alternate of Hording structure introduced by the Industry. As a result Ooh
industry again lifting up from ventilator and 2017 ooh industry done business of Rs. 1.3 billion
but gradually growing.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of
experience in media monitoring filed.
The company providing solution in the field of media monitoring, media audit and competitive
benchmarking. Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued
partners through media monitoring and audit service.
We are passionate about everything we do, whether it's TV media, Radio media, Print media, Outdoor
media monitoring, News monitoring or Social media monitoring for Advertisers, Advertising Agencies, Media
and PR Companies. We have set up of Outdoor monitoring in 18 cities of Pakistan
About the Report

3. 1.2
1.3
1.5
1.5
1.5
2.6
3.1
3.1
4.8
5.2
9.2
9.6
10.8
12.2
26.3
PHARMA
KITCHEN APPLIANCES
SOFTDRINK
LUBRICANT
CORPORATE
TAXTILE
BANKS
WATER
CREAM
TEA
RESTURANT
SOAP
CONFECTIONARY
PERSONAL CARE
TELECOM

4. 1.7
2.0
2.0
2.2
3.1
4.5
4.6
4.7
5.0
5.2
6.6
6.8
7.4
12.7
14.4
AL KARAM
CAMON CX MOBILE
HBL
HUAWEI
NESTLE
KFC
CHOCO LICIOUS
MC DONALD
KNOCK OUT
VITAL TEA
NOKIA
TELENOR
CHINA MOBILE
HASHMI
UNELIVER

5. 2.0
2.0
2.2
3.1
4.5
4.6
4.7
4.8
5.0
5.2
6.6
6.8
7.4
9.6
11.8
CAMON CX MOBILE
HBL
HUAWEI MATE 10 LITE
NESTLE WATER
K.F.C
CHOCO LICIOUS
MC DONALD
FAIR & LOVELY
KNOCK OUT
VITAL TEA
NOKIA 3 SMART PHONE
TELONOR
ZONG 4 G
LIFEBUOY HAND WASH
HASHMI KAJAL

6. 3.1
3.4
3.4
3.7
3.7
3.7
4.3
4.3
4.6
4.6
5.6
8.0
8.0
9.0
13.6
SHAHRAH-E-USMAN
KHAYABAN-E-IQBAL
M.A JINNAH ROAD
SHAHRAH-E-QUIDEEN
GULISTAN-E-JAUHAR
NATIONAL STADIUM ROAD
SHAHRAH-E-PAKISTAN
SHAHEED-E-MILLAT ROAD
MOHAMMAD SULEMAN ROAD
PNS KARSAZ
KORANGI ROAD
UNIVERSITY ROAD
SHER SHAH SURI ROAD
RASHID MINHAS ROAD
SHAHRAH-E-FAISAL
NOTE: Shara-e-faisal is the most clutter road of Karachi but it reduced 88%. Only 12 % clutter is there.
Inventory is less but huge sizes and most expensive

7. 1.5
1.5
1.5
1.5
1.5
1.9
2.2
2.2
2.5
2.8
2.8
2.8
3.1
4.9
5.2
NIPA BRIDGE
AL-KARAM SQUARE
ALADIN PARK
BANK ISLAMIC
NAZIM ABAD
BALOCH COLONY
LIAQAT ABAD UNDER PASS
JAUHAR CHOWRANGI
PARI SHOPPING MALL
ABDULLAH HAROON ROAD
BOAT BASAN
TIBET CENTER
SABZI MANDI
PNS KARSAZ
NAGAN CHOWRANGI

8. Category Analysis
Mediatrack covered the all categories, Players, Brands etc
for this study.
But we selected very few categories for analysis
“Share of Spend“

9. ZONG
52%
TELONOR
48%

10. CAMON CX MOBILE
16%
HUAWEI MATE 10
LITE
18%
NOKIA 3 SMART
PHONE
54%
Q MOBILE Q A1
7%
VIVO MOBILE
5%

11. BANK ISLAMIC
18%
HBL
54%
UBL
12%
E.F.U
16%

12. AL KARAM
61%
SANA SAFINA
7%
NISHAT
LINEN
32%

13. HASHMI KAJAL
96%
OLIVIA KAJAL
4%

14. DO THE DEW
63%
SPRITE
37%

15. THANK YOU
For query on DATA, please contact:
Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34583302, 34583303, 34583305
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:
secretariat@pas.org.pk