The document provides a monthly TV analysis report for July 2016. It summarizes key metrics on airtime, total advertising minutes, and share of minutes by top categories, players, brands, channels, genres, and time bands. The main findings are that airtime decreased 14.25% year-over-year but increased 21% versus June 2016, with news and entertainment being the top genres and after noon and prime time being the highest time bands.

1. TV Analysis
Monthly Report July-2016

2. * As compare to last year with the same period, Airtime has decreased by -14.25%.
Total Minutes of Advertising
Trend Analysis
Comparison July 2015 with July 2016
343,921
294,907
July 2015 July 2016

3. * July 2016 Airtime has increased by 21% as compare to June 2016.
May 14 May 15
Trend Analysis
Comparison June 16 - July 16
Total Minutes of Advertising
June 2016 July 2016
243,150
294,907

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
19%
17%
16%
9%
5% 5% 5%
3% 3% 2%
16%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
34%
15%
13%
12%
8%
5%
4% 4%
3% 3%

6. TOP 15 BRANDS
% Share of Advt. Minutes
10%
9%
9%
8%
8%
7%
6% 6% 6% 6%
6%
5% 5% 5%
5%

7. Top 10 Channels
Across All Genre - % Share of Advt. Minutes
12%
11%
11% 11% 11%
10%
9% 9% 9%
8%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4%
4% 4% 4% 4%
3%
3%
3%
3%
3%
3% 3%
2% 2%
Airtime(Min)

9. Genre Split July-2016
43%
40%
7%
5%
3%
1%
NEWS
ENTERTAINMENT
MUSIC
MOVIES
SPORTS
KIDZ

10. Time Band Split July 2016
29%
26%17%
12%
11%
6%
After Noon
Prime Time
Morning Time
Late Night
Evening Time
Late Prime Time

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696