TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV for the period of August 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis. Data Source: MediaBank

1. TV Analysis
Monthly Report August-2016

2. * As compare to last year with the same period, Airtime has decreased by -0.95%.
Total Minutes of Advertising
Trend Analysis
Comparison August 2015 with August 2016
370,784
367,232
August
2015
August
2016

3. * August 2016 Airtime has increased by 24% as compare to July 2016.
May 14 May 15
Trend Analysis
Comparison July 16 - August 16
Total Minutes of Advertising
July 2016 August 2016
294,907
367,232

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
19%
16%
14%
7%
6%
6%
5%
4% 4% 3%
17%

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
34%
16%
14%
11%
9%
5%
4% 3% 3% 3%

6. TOP 15 BRANDS
% Share of Advt. Minutes
11%
10%
9% 9%
8%
7%
7% 6%
5%
5% 5% 5% 5% 5% 4%

7. Top 10 Channels
Across All Genre - % Share of Advt. Minutes
13%
11%
11%
10%
10% 10%
9%
9% 9% 8%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
5%
5%
4%
4%
4% 4%
3% 3% 3% 3% 3% 3%
3% 3% 3%
Airtime(Min)

9. Genre Split August 2016
NEWS, 43%
ENTERTAINMENT,
39%
MUSIC, 9%
MOVIES, 5%
SPORTS, 2% KIDZ, 2%
FOODS, 0.005
NEWS
ENTERTAINMENT
MUSIC
MOVIES
SPORTS
KIDZ
FOODS

10. Time Band Split August 2016
Prime Time
31%
After Noon
28%
Morning
18%
Late Night
12%
Evening
11%
Prime Time
After Noon
Morning
Late Night
Evening

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696