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Print Media Analysis April 2017

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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period April 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

Data Source: Media Track

Published in: Data & Analytics
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Print Media Analysis April 2017

  1. 1. Pakistan Print Media Analysis April- 2017
  2. 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
  3. 3. 0.7% 0.7% 0.7% 0.8% 0.9% 1.0% 1.1% 1.1% 1.1% 1.3% 1.5% 1.6% 1.8% 1.8% 4.8% 6.8% 6.9% 9.6% 13% 22% PETROL/LUBRICANTS GOVT OF BALOCHISTAN MOTORCYCLES HOSPITALS/HEALTH CLINICS CHAIN STORES UPS/BATERIES CHARITY ORGANISATIONS MOBILE PHONE OPERATORS RAZERS GARMENTS/LAWNS GOVT OF KPK INSURANCE COMPANIES CORPORATE IMAGE CARS/JEEPS GOVT OF SIND BANKS EDUCATION FEDERAL GOVERNMENT GOVT OF PUNJAB CONSTRUCTION
  4. 4. 0.7% 0.8% 0.8% 0.8% 0.9% 1.0% 1.1% 1.2% 1.4% 1.5% 1.7% 2.1% 2.3% 2.4% 3.5% 4.3% 4.4% 4.6% 7.3% 15% PTCL UNITED BANK LTD HABIB BANK LTD GHANI BUILDER & DEVELOPERS AIMAL BUIDERS & DEVELOPERS URBAN DEVELOPERS ASSOCIATES GOVERNMENT OF KPK ROYAL RESIDENCIA LAHORE EXECUTIVE BUILDER STAR MARKETING BAHRIA TOWN TREET CORPORATION OXFORD UNIVERSITY PRESS IZHAR GROUP OF COMPANIES GOVERNMENT OF SINDH DEFENCE HOUSING AUTHORITY FAZAIA HOUSING SCHEME PAKISTAN SUGAR MILL ASSOCIATION GOVERNMENT OF PUNJAB GOVERNMENT OF PAKISTAN
  5. 5. 0.9% 0.9% 0.9% 0.9% 0.9% 1.0% 1.1% 1.1% 1.1% 1.1% 1.2% 1.4% 1.6% 1.6% 1.7% 1.7% 2.9% 3.2% 3.2% 4% PUNJAB INFORMATION TECHNOLOGY PUNJAB ENERGY EFF & CONSERVATION FOOD DEPARTMENT PUNJAB MUSLIM COMMERCIAL BANK HONDA BR-V 7 SEATER SUV AGRICULTURAL DEPARMENT OF PUNJAB DEPARTMENT OF POWER PUNJAB MOBILINK JAZZ HABIB BANK LTD UNITED BANK LIMITED SENATE OF PAKISTAN SPORTS & YOUTH AFFAIRS SINDH GOVERNAMENT OF SINDH BAHRIA TOWN GOVERNMENT OF PAKISTAN PAKISTAN BUREAU OF STATISTICS NATIONAL BOOK FOUNDATION MINISTRY OF HEALTH PUNJAB LDA CITY GOVERNAMENT OF PUNJAB
  6. 6. 39.2 16.1 12.3 10.5 6.9 3.7 2.2 1.9 1.1 0.9 JANG DAILYEXPRESS NAWA-E-WAQT DAILYDUNYA KHABRAIN DAILYNAIBAAT DAILYAUSAF DAILYKAWISH DAILYPAKISTAN DAILYMASHRIQ
  7. 7. 38.1 23.4 11.4 7.7 7.6 4.3 3.7 3.6 0.2 0.1 DAILYDAWN THENEWS EXPRESSTRIBUNE BUSINESSRECORDER DAILYTIMES THENATION PAKISTANTODAY PAKISTANOBSERVER DAILYINDEPENDENT THEFRONTIERPOST
  8. 8. 27.7 12.1 8.4 7.9 6.6 6.0 5.4 4.6 3.8 3.7 3.4 1.6 1.4 1.3 1.3
  9. 9. ENGLISH 32% URDU 68%
  10. 10. Lahore 35% Karachi 32% Islamabad 20% Multan 6% Quetta 3% Peshawar 2% Hyderabad 2%
  11. 11. UBL 24% MCB 20% HABIB BANK 17% SINDH BANK 9% BANK AL HABIB 6% MEZAN BANK 6% BANK OF PUNJAB 4% NBP 3% ALLIED BANK 3% HABIB METROPOLITAN 2% FINCA BANK 1% BANK ALFALAH 1% ATLAS BANK 1% ZARAI TARAQIATI BANK 1% OTHERS 2%
  12. 12. SINDH INSURANCE 44% EFU 39% NEW JUBILEE 5% INTERNATIONAL GENERAL 4% ASIA INSURANCE 3% ADAM JEE 2% PAK QATAR 1% HABIB INSURANCE 1% ALFALAH INSURANCE 1%
  13. 13. ORIENT AIR CONDITION 32% FLOWER DC INVERTER AC 30% KENWOOD 3-DC INVERTER AC 24% GREE AIR CONDITION 13% CHANGHONG RUBA AC 1%
  14. 14. NESTLE MINERAL WATER 65% OSLO MINERAL WATER 17% PURE IT WATER FILTER 11% MINERAL PLUS WATER 4% HI FRESH WATER 2% OTHERS 1%
  15. 15. JAM-E-MASHRIQ 27% JAM-E- SHIFA SHARBAT 6% SHARBAT-E- ANAR SHEREEN 5%ROOH AFZA 2% SHARBAT-E- GULBAHAR 7% NAURAS SHARBAT 43% QARSHI JAM-E- SHIREEN 10%
  16. 16. GINSENG GREEN TEA 6% PEARL DUST TEA 5% PRIME MIXTURE TEA 0% TAPAL TEA 79% TETLEY GOLD TEA 0% VITAL TEA 10%
  17. 17. BORGES OLIVE OIL 2% CANOLIVE COOKING OIL 2% DALDA COOKING OIL & GHEE 11% SHAMA BANASPATI & OIL 35% DASTERKHUAN OIL & GHEE 11% ITALIA OLIVE OIL 9% KAUSAR BANASPATI 0% MUNDIAL OLIVE OIL 10% NAMAT BANASPATI 6% OLIVA OLIVE POMACE OIL 0% SEASON COOKING OIL 3% SHAN BANASPATI & OIL 2% SUFI COOKING OIL 9%
  18. 18. USAID 26% PPHI SINDH 23% HANDS 18% CHHIPA 10% SUNDAS 4% FATMEED 4% AUSTRALIAN AID 4% AMAN FOUNDATION 3% AL KHIDMAT 3% ALAMGEER 3% OVERSEAS FOUNDATION 1% OTHERS 1%
  19. 19. THE END

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