JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.

1. TV Analysis
Monthly Report April-2017

2. Top 40 Advertisers List – April 2017
Based on TVCs only
6546730321
29343
21925
20238
19362
8216
7277
6640
5788
5150
5125
5075
4961
4890
4522
4382
4200
4170
4155
3657
3037
2933
2902
2876
2860
2829
2828
2807
2637
2532
2494
2444
2240
1975
1940
1903
1850
1822
1822
1 10001 20001 30001 40001 50001 60001
UNILEVER PAKISTAN
PROCTER & GAMBLE PAKISTAN
PEPSI COLA INTERNATIONAL
The Coca-Cola Export Corporation
NESTLE PAKISTAN
RECKITT BENCKISER PAKISTAN
COLGATE PALMOLIVE
GLAXO SMITH KLINE PAKISTAN
ENGRO FOODS
CONTINENTAL BISCUIT
KRAFT FOODS PAKISTAN
TELENOR PAKISTAN
PAKISTAN TELECOMMUNICATION
NEW ALLIED ELECTRONICS INDUSTRIES
SHAN FOODS
WAQAR BUILDERS & DEVELOPERS
ENGLISH BISCUIT MANUFACTURERS
PAK TELECOM MOBILE
R & I ELECTRICAL APPLIANCES
GOLDEN PEARL COSMETICS
SHAHEEN COSMETICS
PAKISTAN ACCUMULATORS (PAL)
GWADAR GHYMKHANA
ISMAIL INDUSTRIES
TAPAL TEA
HILAL CONFECTIONARY
NOVARTIS PHARMA PAKISTAN
ARIZONA GIRLL
GOURMET FOODS PAKISTAN
PAK SUZUKI MOTOR CO.
H.M. ESMAIL & CO
DYL MOTORCYCLES
PAK ELEKTRON
HAIER PAKISTAN
ASF FOUNDATION PAKISTAN
CMPAK
BOLD BODY SPRAY
K.S SULEMANJI ESMAILJI & SONS
DIGITAL WORLD PAKISTAN
THE LAKE CITY HOLDINGS
Airtime based on minutes

3. Top 40 New Active Advertisers in April 2017
Based on TVCs only
2637
2494
1541
1194
1032
975
907
851
700
673
567
522
476
472
445
440
418
395
387
385
377
368
354
345
309
309
309
299
290
281
276
275
272
253
252
250
246
243
213
198
0 500 1000 1500 2000 2500 3000
PAK SUZUKI MOTOR
YAMAHA MOTOR PAKISTAN
EFU LIFE INSURANCE
ATHAR ASSOCIATES
BTN MARKETING CONSULTANTS
GUARD AGRICULTURAL RESEARCH & SERVICES
AL-WAHAB ASSOCIATES
SERVICE INDUSTRIES
INNOVATIVE BISCUITS
PUNJAB OIL MILLS
DALDA FOODS
SILK BANK
FAST CABLES LTD
ZAMEEN MEDIA
BOERICKS LABORATORIES
USAID
MUSLIM COMMERCIAL BANK
BANK OF ALFALAH PAKISTAN
AL-WAHAB BUILDERS & DEVELOPERS
SHAH KAMAL GARDEN
AFRIDI TOWN
FAISAL SANITARY FITTINGS INDUSTRIES
SUPER HOCKEY MACHIS
ABC INTERNATIONAL
Marriana International
FERRERO TRADING LUX S.A.
PAKSON INTERNATIONAL PLASTIC
SIDRA CAPITAL
Karachi Nafsiyati Welfare Hospital
ALBURJ UL SHAMS
PEHCHAN MALL
SHAHNAWAZ BANQUET
AFCO STEEL INDUSTRIES
WAHID INDUSTRIES LTD
AL-JALIL GARDEN HOUSING SCHEME LAHORE
AHSAN DREAMLAND
FAUJI CEREALS
RED SUN ASSOCIATES
RAAZY MOTORS, HYDERABAD, PAKISTAN
JUBILEE TEXTILE
Airtime based on minutes

4. To 20 Brands List – April 2017
Based on TVCs only
15445 10460 9928 8753 7698 7606 6895 6826 6480 5122 5080 5075 4959 4840 4672 4301 4227 4207 4200 4129
29389
25113
31908
36646
24609
22041
18236
16922
12984
15810
13661
7511
11183
10358
11065
16981
12055
9098
12936
16745
0
5000
10000
15000
20000
25000
30000
35000
40000
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
CocaCola
Pepsi
Dew
SevenUp
SurfExcel
DettolSoap
ArielWashing
Powder
Head&Shoulder
Sprite
Tang
TelenorCorporate
PTCL
QMobile
SunsilkShampoo
Walls(Cornetto)
NestleEveryDay
Sachet
Pampers
PanteneShampoo
Ufone
PeekFreans
Chocolicious
Airtime Mins Sum of Frequency
Airtime based on minutes

5. To 20 Channels – April 2017
Based on TVCs only Airtime based on minutes
14245
12757
12128
11772
11350
10790
10123
9997
9639
9613
9484
9380
9256
9171
9042
8856
8576
8560
8417
8413
0
2000
4000
6000
8000
10000
12000
14000
16000
JALWA
8XM
NEWSONE
AajEntertainment
APlus
EXPRESSNEWS
TVONE
ATV
DUNYANEWS
AAJNEWS
Neo
DAWNNEWS
ARYDIGITAL
24News
ExpressEnt
ARYNEWS
CapitalTV
City42
HUMTV
PLAYENTERTAINMENT
Top 20 Channels

6. Genre Wise Airtime (Mins) Share %
Based on TVCs only Airtime based on minutes
News
38%
Entertainment
32%
Regional
15%
Music
7%
Movie
3%
Kids
2%
Sports
2%
Food
1% Islamic
0%
Channel Genre Share
News
Entertainment
Regional
Music
Movie
Kids
Sports
Food
Islamic

7. Genre Wise Airtime (Mins) Share %
Based on TVCs only Airtime based on minutes
18%
11%
5%
5%
5%
4%
3%
2%
2%
1%
15%
5%
10%
8%
3%
4%
1%
1%
1%
1%
8%
8%
8%
5%
1%
2%
4%
17%
8%
8%
10%
4%
8%
6%
2%
19%
30%
3%
4%
6%
4%
1%
1%
35%
8%
7%
10%
3%
5%
6%
1%
5%
9%
2%
9%
2%
9%
10%
1%
2%
6%
4%
U N I L E V E R
P A K I S T A N
P R O C T E R &
G A M B L E
P A K I S T A N
P E P S I C O L A
I N T E R N A T I O N A L
T H E C O C A - C O L A
E X P O R T
C O R P O R A T I O N
N E S T L E
P A K I S T A N
R E C K I T T
B E N C K I S E R
P A K I S T A N
C O L G A T E
P A L M O L I V E
G L A X O S M I T H
K L I N E P A K I S T A N
E N G R O F O O D S C O N T I N E N T A L
B I S C U I T
GENRE WISE TOP 10 ADVERTISERS
Entertainment News Regional Music Movie Kids Sports Food Islamic

8. Genre Wise Airtime (Mins) – April 2017
Based on TVCs only Airtime based on minutes

9. Based on TVCs only Airtime based on minutes
Genre Wise Airtime (Mins) – April 2017

10. Based on TVCs only Airtime based on minutes
3369 2199 648 438 418 368 294 275 222 212
8731
6188
1920
617
1064 1071
294
1129
650 576
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
0
500
1000
1500
2000
2500
3000
3500
4000
PROCTER&
GAMBLE
PAKISTAN
UNILEVER
PAKISTAN
NESTLE
PAKISTAN
TheCoca-Cola
Export
Corporation
RECKITT
BENCKISER
PAKISTAN
PEPSICOLA
INTERNATION
AL
LAHORE
GARDEN
ENGLISH
BISCUIT
MANUFACTUR
ERS
PAKELEKTRON
BOLDBODY
SPRAY
Movie Genre - Top 10 Advertisers
Airtime Mins Sum of Frequency
3868 1101 903 813 760 682 595 543 459 307
11165
3518
3039
3608
4056
1753
3241
2697 2540
1198
0
2000
4000
6000
8000
10000
12000
0
500
1000
1500
2000
2500
3000
3500
4000
4500
UNILEVER
PAKISTAN
RECKITT
BENCKISER
PAKISTAN
PROCTER&
GAMBLE
PAKISTAN
HILAL
CONFECTIONA
RY
NESTLE
PAKISTAN
ISMAIL
INDUSTRIES
ENGLISH
BISCUIT
MANUFACTUR
ERS
CONTINENTAL
BISCUIT
K.SSULEMANJI
ESMAILJI&
SONS
K&NS
Kids Genre - Top 10 Advertisers
Airtime Mins Sum of Frequency
948 907 898 571 484 460 422 420 418 400
3646
2921
1642 1686
2026 1969
1159 1045 1256 1017
0
500
1000
1500
2000
2500
3000
3500
4000
0
100
200
300
400
500
600
700
800
900
1000
CONTINENT
ALBISCUIT
RECKITT
BENCKISER
PAKISTAN
TheCoca-
ColaExport
Corporatio
n
UNILEVER
PAKISTAN
PEPSICOLA
INTERNATI
ONAL
BP
INDUSTRIES
PAK
TELECOM
MOBILE
SERVICE
INDUSTRIES
CMPAK
PAK
ELEKTRON
Sports Genre - Top 10 Advertisers
Airtime Mins Sum of Frequency
379 276 225 207 175 171 158 121 118 108
2812
1874
284
1303
837
1613
1206
986
397
527
0
500
1000
1500
2000
2500
3000
0
50
100
150
200
250
300
350
400
SHANFOODS
UNILEVER
PAKISTAN
CONATURAL
ASSOCIATED
INDUSTRIES
NESTLE
PAKISTAN
K.SSULEMANJI
ESMAILJI&
SONS
DIAMOND
IMPEX
CORPORATION
RASULFLOOR
MILLS
ENGROFOODS
TELENOR
PAKISTAN
Foods Genre - Top 10 Advertisers
Airtime Mins Sum of Frequency
Genre Wise Airtime (Mins) – April 2017

11. Thank You
Contact Us: info@mediamonitors.com.pk
Tel: 021-34306575-7