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Print Media Analysis August 2017

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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

Data Source: Media Track

Published in: Data & Analytics
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Print Media Analysis August 2017

  1. 1. Data Source: For the Month of August 2017
  2. 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study. Data Source
  3. 3. 0.8% 0.9% 0.9% 0.9% 1.0% 1.0% 1.0% 1.1% 1.1% 1.2% 1.3% 1.3% 1.5% 1.6% 1.6% 6.6% 7.9% 14% 15% 20% PAINTS MOBILE PHONE OPERATORS FURNITURE GOVT OF BALOCHISTAN EXHIBITIONS HOSPITALS/DAWAKHANA RAZERS GOVT OF SIND SHOPS/ BOTIQUE PETROL/LUBRICANTS UPS/BATERIES/CABLES CORPORATE IMAGE GARMENTS/LAWNS CHARITY ORGANISATIONS CARS/JEEPS FEDERAL GOVERNMENT BANKS GOVT OF PUNJAB EDUCATION CONSTRUCTION COMPANIES
  4. 4. 0.8% 0.8% 0.8% 0.9% 0.9% 0.9% 0.9% 0.9% 1.0% 1.3% 1.4% 1.4% 1.5% 2% 2% 2% 2% 3% 10% 11% SILK BANK INDUS MOTOR COMPANY SHOP/SHOPPING CENTER USAID MCB MASTER CITY NATIONAL BANK GOVERNMENT OF SINDH PUNJAB GROUP OF COLLEGE GOVERNMENT OF BALOCHISTAN S.S BUILDER THE CITY SCHOOL UNITED BANK L DHA TREET CORPORATION STAR MARKETING PAKISTAN NAVY BENEVOLENT ASF FOUNDATION GOVERNMENT OF PAKISTAN GOVERNMENT OF PUNJAB
  5. 5. 0.7% 0.8% 0.8% 0.8% 0.8% 0.9% 0.9% 0.9% 1.0% 1.0% 1.2% 1.3% 1.3% 1.4% 2% 3% 3% 3% 4% 5% ITU SILK BANK FEROZPUR CITY LAHORE USAID LDA CITY MCB MASTER CITY NATIONAL BANK GOVERNMENT OF BALOCHISTAN DHA CITY KARACHI STAR MARKETING THE CITY SCHOOL MINISTRY OF PLANNING UNITED BANK NAVAL ANCHORAGE GWADAR ASF HOUSING SCHEME AGRICULTURAL DEP OF PUNJAB MINISTRY OF INFORMATION MINISTRY OF HEALTH PUNJAB GOVERNAMENT OF PUNJAB
  6. 6. Revenue Based English 31% Urdu 69%
  7. 7. INSIDE 45% FRONT COVER 20% BACK COVER 18% FRONT INSIDE 12% BACK INSIDE 5%
  8. 8. Lahore got high share instead of Karachi Lahore 40% Karachi 32% Islamabad 17% Multan 4% Quetta 3% Peshawar 3% Hyderabad 1%
  9. 9. 42.7 15.1 10.8 9.3 6.8 3.4 2.1 1.3 1.3 0.9 0.8 0.8 0.7 0.5 0.3
  10. 10. DAILY DAWN THE NEWS BUSINESS RECORDER DAILY TIMES EXPRESS TRIBUNE THE NATION PAKISTAN TODAY PAKISTAN OBSERVER THE FRONTIER POST 29.9 24.2 10.5 10.3 9.9 5.1 4.0 3.4 0.2 The News done excilent business this Month and nec to nec with Dawn
  11. 11. 32.4 10.2 7.5 5.5 4.7 4.4 4.3 4.3 4.2 4.0 3.2 3.1 2.8 1.5 1.4
  12. 12. Sunday Monday Tuesday Wednesday Thursday Friday Saturday 26.3 18.6 11.1 10.6 10.9 12.2 10.3
  13. 13. NOTE: We track all categories but few of them are here. Charts are based on spend.
  14. 14. 48% 42% 4% 4% 2% GOVERNMENT OF PUNJAB GOVERNMENT OF PAKISTAN GOVERNMENT OF BALOCHISTAN GOVERNMENT OF SINDH GOVERNMENT OF KPK
  15. 15. CREATIVE CHAOS 1% MIDAS ADVERTISING 88% PAKISTAN ADVERTISING ASSOCIATION 7% PRESTIGE COMMUNICATION 3% S.V. ADVERTISING PVT LTD 1%
  16. 16. CHANGHONG RUBA AC 1% GREE AIR CONDITION 10% KENWOOD 3-DC INVERTER AC 88% PEL INVERTER AC 1%
  17. 17. 1% 3% 9% 5% 2% 3% 3% 2% 44% 0% 1% 5% 22% CAPRI SOAP CARE BEAUTY SOAP COOL & COOL HAND SENITIZER GOLDEN PEARL FACE WASH GOLDEN PEARL SOAP NISA CAMEL MILK SOAP PALMOLIVE SOAP PARLEY FACE WASH SABA SOAPS SKIN WHITE SOAP STILLMANS FACE WASH SUFI CLASSIC SOAP VITAL SOAP
  18. 18. 42% 22% 11% 6% 6% 4% 4% 2% 2% 1% STARLET SHOES DELUXE FOOTWEAR STYLO SHOES JULKE REEF LAND SHOES ENGLISH BOOT HOUSE SERVIS SHOES BORJAN SHOES HUSH PAPPIES MOCHI
  19. 19. G.F.C FAN 22% PAK FAN 54% PARWAZ FAN 3% RADO FAN 4% ROYAL FAN 17%
  20. 20. DIAMOND FOAM 50% JOY FOAM 6% MASTER FOAM 28% UNIFOAM 16%
  21. 21. 51% 19% 6% 5% 4% 3% 3% 3% 2% 4% USAID FATIMA FERTILIZER WELFARE TRUST REDO MEDICAL COMPLEX SHAHEEN FOUNDATION PAF SILANI WELFARE TRUST AL KHIDMAT FOUNDATION AMAN FOUNDATION SUNDAS FOUNDATION THE CITIZEN FOUNDATION OTHERS
  22. 22. 1% 3% 9% 5% 2% 3% 3% 2% 44% 0% 1% 5% 22% CAPRI SOAP CARE BEAUTY SOAP COOL & COOL HAND SENITIZER GOLDEN PEARL FACE WASH GOLDEN PEARL SOAP NISA CAMEL MILK SOAP PALMOLIVE SOAP PARLEY FACE WASH SABA SOAPS SKIN WHITE SOAP STILLMANS FACE WASH SUFI CLASSIC SOAP VITAL SOAP
  23. 23. GINSENG GREEN TEA 8% MILAN DUST TEA 0% PURI ZAUQ TEA 2% TAPAL FAMILY MIXTURE TEA 1% VITAL TEA 89%
  24. 24. EURO BAKE CAKES 9% HILAL BAKE TIME 10% PEEK FREANS SOOPER 81%

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