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TV Advertising Yearly Industry Report 2016

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TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’16 to Dec’16. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2015. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.

DATA SOURCE: MEDIA BANK PAKISTAN
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.

Published in: Data & Analytics

TV Advertising Yearly Industry Report 2016

  1. 1. TV Industry Report January – December 2015 – 2016
  2. 2. TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’16 to Dec’16. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2015. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. DATA SOURCE: MEDIA BANK BASE: Spot TVC’s IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend. DURATION: 01 Jan, 2016 – 15 Dec, 2016 For query on DATA, please contact Mr. Chander Kant from Media Bank at: chander.k@mediabank.net.pk If you have any other questions, please contact PAS at: secretariat@pas.org.pk About the Report
  3. 3. TRENDS 2016 vs 2015
  4. 4. 2016 vs. 2015 Total Minutes of Advertising TREND ANALYSIS 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 4,421,513 3,636,332 2015 2016
  5. 5. QUARTER WISE PERFORMANCE % of Total Minutes of Advertising 2016 vs. 2015 TREND ANALYSIS 24% 25% 28% 23%24% 27% 24% 25% 0% 5% 10% 15% 20% 25% 30% Q1 Q2 Q3 Q4 2016 2015
  6. 6. ADVERTISERS’ REPORT
  7. 7. TOP 10 CATEGORIES % Minutes of Total Advertising 19% 15% 14% 9% 5% 5% 5% 4% 3% 2% 18% 18% 15% 11% 11% 6% 6% 5% 3% 3% 2% 19% 2016 2015
  8. 8. TOP 15 PLAYERS % Minutes of Total Advertising 20% 7% 6% 6% 5% 4% 3% 2% 2% 1% 1% 1% 1% 1% 1% 14% 6% 4% 5% 4% 4% 4% 1% 2% 2% 1% 1% 3% 1% 1% 2016 2015
  9. 9. TOP 15 BRANDS % Minutes of Total Advertising 2.9% 2.8% 2.2% 2.0% 1.8% 1.5% 1.5% 1.4% 1.3% 1.3% 1.2% 1.1% 1.1% 1.0% 1.0% 2.0% 1.8% 1.7% 1.6% 1.7% 1.2% 1.5% 1.0% 0.9% 0.6% 0.4% 0.9% 1.2% 1.0% 0.8% 2016 2015
  10. 10. CHANNELS’ REPORT
  11. 11. Top 15 Channels of 2016 -2015 Across All Genre - % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 3% 3% 3% 3% 3% 3% 2% 2% 4% 3% 3% 3% 4% 3% 2% 2016 2015
  12. 12. Top 15 News Channels % Share of Advt. Minutes 8% 8% 8% 8% 7% 6% 6% 6% 6% 6% 6% 4% 3% 2% 2% 6% 9% 9% 8% 7% 6% 6% 6% 6% 6% 7% 4% 2% 3% 4% 2016 2015
  13. 13. Top 15 Entertainment Channels % Share of Advt. Minutes 8% 8% 7% 7% 6% 6% 6% 6% 6% 5% 5% 4% 3% 3% 3% 9% 4% 6% 7% 6% 7% 6% 6% 7% 3% 5% 4% 0% 3% 4% 2016 2015
  14. 14. Top Music Channels % Share of Advt. Minutes 51% 40% 6% 3% 0% 37% 41% 18% 4% 0% JALWA 8xm THE MUSIK KASHISH Indus Musik 2016 2015
  15. 15. Top 15 Other Channels % Share of Advt. Minutes 18% 15% 11% 11% 10% 9% 7% 5% 4% 3% 3% 2% 2% 0% 0% 10% 11% 10% 2% 6% 8% 6% 17% 5% 10% 6% 7% 1% 1% 0% 2016 2015
  16. 16. Top 15 Regional Channels % Share of Advt. Minutes 24% 12% 12% 11% 9% 8% 6% 5% 5% 2% 2% 2% 1% 0% 0% 17% 10% 9% 10% 4% 10% 8% 4% 4% 3% 1% 2% 6% 5% 3% 2016 2015
  17. 17. % Share of Advt. Minutes Top 15 Prime Time Channels – Across All Genre 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 3% 2016 2015
  18. 18. Genre Split in 2016 & 2015 % Share of Advt. Minutes ENT, 42% NEWS, 40% MUSIC, 8% MOVIES, 4% KIDS, 2% SPORTS, 2% HEALTH, 1% RELIGIOUS, 0% FOOD, 0%
  19. 19. Time Band Split 2016 & 2015 % Share of Advt. Minutes Prime Time (19:00 - 22:59), 27% After Noon (12:00 - 16:59), 26%Morning Time (06:00 - 11:59), 17% Late Night (00:00 - 05:59), 12% Evening Time (17:00 - 18:59), 12% Late Prime Time (23:00 - 23:59), 6%
  20. 20. THE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696

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