Print Industry Report gives the overall picture of advertising on Newspapers and Magazines for the period Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
2. Mediatrack monitor the print media data from Karachi, Lahore,
Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job
opportunity and Tender etc along with branded Ads.
But in this report focused only branded category Ads from 38 English,
Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored.
Weekly / Monthly / Bimonthly Magazines and Digest monitor for this
17. Data Source:
0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00
NEW LAHORE CITY
WASI COUNTRY PARK
AL KHALEEJ TOWER
DEFENCE HOUSING AUTHORITY
ROYAL RESIDENCIA LAHORE
FAZAIA HOUSING SCHEME
120 Builders were active during the Month of December 2016, on Print media
Rafi Group with Brand Palm Gwadar remain the top spender of the Category.
18. Data Source:
0.00 5.00 10.00 15.00 20.00 25.00
J. S. BANK
DUBAI ISLAMIC BANK
THE BANK OF PUNJAB
ASKARI BANK LTD
BANK ISLAMI LTD
STANDARD CHARTERED BANK
FINCA MICRO FINANCE BANK
THE BANK OF KHYBER
ALLIED BANK LTD
BANK AL HABIB
NATIONAL BANK OF PAKISTAN
MUSLIM COMMERCIAL BANK
HABIB BANK LTD
UNITED BANK LIMITED
26 Banks Advertised during this Month of December 2016. UBL, HBL &
MCB shown neck to neck to competition
22. THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
Mr. Arshad Bhatti