1. Pakistan Print Media Analysis
December - 2016

2. Mediatrack monitor the print media data from Karachi, Lahore,
Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job
opportunity and Tender etc along with branded Ads.
But in this report focused only branded category Ads from 38 English,
Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored.
Weekly / Monthly / Bimonthly Magazines and Digest monitor for this
study.
Data Source:

4. 8.80
7.28
6.24
3.53 3.37
2.60
1.87
1.29
0.98 0.79 0.72 0.66 0.66 0.63 0.62 0.61 0.57 0.56 0.53 0.52
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00

5. 7.04
3.46
2.67
1.77 1.60
1.30 1.27 1.14 1.09 1.04
0.82 0.81 0.76 0.75 0.67 0.66 0.62 0.58 0.55 0.55
Chart Title

6. 2.30
1.40 1.36 1.33 1.30 1.28
1.17 1.16
1.06 1.04
0.81 0.76 0.73 0.69 0.68 0.67
0.55 0.55 0.51 0.49
0.00
0.50
1.00
1.50
2.00
2.50

7. Data Source:
42.93
13.89
10.13 8.89
5.23 4.03
2.21 1.86 1.69 1.68

8. Data Source:
Dawn News done record business in December 2016
49.68
18.43
8.82
7.07 6.41
5.02
2.30 2.09
0.14 0.04

9. BACK
COVER
15%
BACK
INSIDE
2%
FRONT
COVER
18%
FRONT
INSIDE
9%
INSIDE
56%

10. Hyderabad
1%
Islamabad
21%
Karachi
36%
Lahore
30%
Multan
5%
Peshawar
3% Quetta
4%

11. English
38%
Urdu
62%

13. Data Source:
22.21
12.97
9.40
8.48
6.12 5.88
4.36 4.10 3.98 3.89

14. Publications vs Magazines
% share of spend
Publications
99%
Magazines
1%

15. 34
9
8
10
13
14
12
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

17. Data Source:
0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00
OTHERS
NEW LAHORE CITY
EDEN HOUSING
DOMINION MALL
WASI COUNTRY PARK
HYATT REGENCY
DAMAC AYKON
CITY TOWER
EMPORIUM MALL
TOWER 27
DHA LAHORE
AL KHALEEJ TOWER
DAMAC PROPERTIES
DEFENCE HOUSING AUTHORITY
ZAITOON GROUP
ROYAL RESIDENCIA LAHORE
FAZAIA HOUSING SCHEME
STAR MARKETING
DREAM GARDENS
BAHRIA TOWN
RAFI GROUP
120 Builders were active during the Month of December 2016, on Print media
Rafi Group with Brand Palm Gwadar remain the top spender of the Category.

18. Data Source:
0.00 5.00 10.00 15.00 20.00 25.00
OTHERS
J. S. BANK
DUBAI ISLAMIC BANK
THE BANK OF PUNJAB
MEZAN BANK
CHINA UNIONPAY
ASKARI BANK LTD
BANK ALFALAH
BANK ISLAMI LTD
SONERI BANK
STANDARD CHARTERED BANK
FINCA MICRO FINANCE BANK
THE BANK OF KHYBER
ALLIED BANK LTD
BANK AL HABIB
AL BARAKA
SINDH BANK
NATIONAL BANK OF PAKISTAN
MUSLIM COMMERCIAL BANK
HABIB BANK LTD
UNITED BANK LIMITED
26 Banks Advertised during this Month of December 2016. UBL, HBL &
MCB shown neck to neck to competition

19. U FONE
17% TELENOR
1%
MOBILINK &
WARID
59%
ZONG
1%
PTCL
22%

20. SAMSUNG
80%
OPPO
17%
HUAWEI
2%
Q MOBILE
1%

21. NESTLE PRODUCTS
86%
TARANG MILK
5%
BLUE BAND
MARGARINE
2%
EMBORG BUTTER
2%
HALEEB MILK
2%
PAKOLA MILK
1%
COMELLE MILK
1%
DAY FRESH MILK
1%

22. THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9