Empire magazine is a popular British monthly magazine that focuses on blockbuster films through reviews, previews and articles. It has a predominantly male readership aged 16-30 from socio-economic groups A, B and C1. Empire's website and magazine both utilize a minimal color scheme of red, black and white to keep the focus on the featured films.

1. Unit 6 & 7
PRINT
MAGAZINES AND WEBSITES

2. RESEARCH

3. FILM MAGAZINE
Target audience:
• Male & female
• Aged between 16 – 30
• Mostly A, B, C1 audience
Empire magazine stated that they don't intend to be gender specific, however to
sales indicate that males are the predominant purchaser.
Price - £3.99
Empire magazine is a British magazine, published by Bauer Consumer
media, on a monthly basis. The magazine includes: film news, previews,
reviews, articles of other/ future films etc. The magazine focuses on the
big blockbusters rather than smaller, less known about films. The magazine
is also sponsored by Barclay's Bank, this shows through a collaboration
with such a big company that Empire is successful and will continue to be
so.
Colour – If you strip back the front cover, taking away the main images and the
background image, usually Empire sticks to the same colour scheme of red,
black and white. They use the images to add the colour, also doing this makes
each issue themed around the main film being feature that month. For
example in the bottom right corner shows Empire's "the last Jedi" issue which is
kept very minimal with the fonts colours using only white and blue and having
the image and background have the only other colour which is still a shade of
blue and the clothing is minimal earth colours. The magazine focuses on the
theme and keeps to it creating an aesthetically pleasing cover which is eye
EMPIRE MAGAZINE

4. Empire's website is very easy to navigate as it has different
headers at the top of the page and the main articles feature on
the home page with pictures and a little more information
under the article name. All the articles link to the film industry
in someway, either feeling about a film or someone in the
business, each one has something different yet all within the
film industry.
Layout/ design - The colours are basic, expect the traditional
Empire red that they usually use for their mastheads (although
Empire has changed the colour in the past to fit with the theme
of the issue – font never changed) their isn't another colours
used on the website. Due to using a lot of photos, the photos
add enough colour and therefore anther colour would simple
overtake the design.
In my opinion the website is more effective than the magazine,
even though the magazine has a better look, the website is easy
to navigate than the magazine and also all the information is
free of the website unlike the £3.99 charge of the magazine.
URL: empireonline.com
EMPIRE MAGAZINES' WEBSITE

5. The menu bar at the top of the screen
always stays present to direct you
through the website.
MOVIES – this section shows the
reviews of films that are the
newest on soon to be released.

6. STYLE AND FASHION MAGAZINE
LOVE magazine is a bi-annual British style magazine founded in 2009 by stylist
and fashion journalist Katie Grand, who remain the editor-in chief. LOVE is
published twice a year by Conde Nast in spring/summer and the other in
autumn/winter, its published in print, online and on tablets such as iPads.
Target Audience:
• Predominantly women
• Aged between 18-40
• A, B, C1 Audience, with 48% of their audience being A, B.
Personally LOVE is my favourite magazine, not just for content but for
the appearance also. The front cover is always fun and colourful, even
if its kept simple and bare they always make it different from anything
they've done before and stand out. One of my favourite feature of the
design is the masthead, they always keep the same font but dress it
up in a way which suits the theme of the issue, they also never use
the same design of a masthead more than once again adding to each
issue being completely different and yet you always know its LOVE
Magazine.
LOVE MAGAZINE

7. LOVE MAGAZINE'S WEBSITE
Opening page/introduction slide – lasting only a few seconds,
when entering LOVEMAGAZINE.COM you enter a short video
featuring the name (Masthead) and again is themed and due
to the time of the year the website is themed around Christmas.
The back ground is all black with snow falling down the screen,
the colour red is used predominantly with white dots, and
Christmas these illustrations.
Homepage – across the top of the page there
is an motion illustrated banner again of the
previous opening page and also a slide that
crosses to multiple images of the newest
available issue. The slid is on a time and
therefore goes from one the other
Colour – the layout is very simplistic with the
illustrated banner taking up most of the page
along side most of the colour with the only
other colour being that of the photos displayed
for the articles at the bottom. The writing is
black and very small, allowing the reader to
focus on the images and illustrations.
URL: thelovemagazine.com

8. The homepage is the
centre of where
everything is baes,
the page scrolls
down to all the
newest article,
photoshoots and
new and also
features when they
where posted. The
menu option at the
top, left directs you
to individual features:
backstage fashion
shows, photoshoot
collections, article
and daily news and
article.
The photoshoot collections are random, fun
and quirky and by all different famous
photographers and feature the highest
profiled models of the time. With this one
called "sour lemons', by photography Phil
Poynter and features models such as
Hailey Baldwin and Ashley Graham and their
reaction to sucking on a slice of lemon or
lime.
The articles can range from all over the fashion
industry and usually are based off the biggest
events of the time, this one being from London
fashion week.
The layout style of simplistic
follows through keeping an
organised set of images taken
from the articles they're
displaying, the writing is still
black and small. There is a 'list
view' available for readers to
view a longer list of articles by
name.

9. PHOTOGRAPHY MAGAZINE
Photo magazine was started by Hachette Filipacchi Medias
as a monthly magazine in 1960. The magazine is now
publish 10 times a year and concentrates on the artistic
aspects of photography, rather than technique aspects. The
editorial line is tripartite: fashion/nude/glamour, historic
images of war/guillotines/poverty or similar, and selected
journalism news photos from recent events around the
world. Its distributed around the world, and is known for
featuring naked models colourful saturated graphic images,
camera/photography guidance, and its annual amateur
photography contest.
PHOTO MAGAZINE
Target audience:
• Photography enthusiasts
• Artist/ art lovers
• People who enjoy atypical imagery
and unique content.

10. PHOTO MAGAZINE'S WEBSITE
Homepage – across the top features a menu bar that
offers direction to different areas of the website
including: blogs, technical, magazine, videos, shop.
Above also features a contact area and also direct links
to the social media sites. Most of the homepage is
covered with an illustration of a pile of magazines and
one of the cover of the latest issue of the magazine.
The text illustrated next to the image reads 'THE NEW
PHOTO, in newsstands November/December,' followed
by the illustration of 'issue number 533'.
The page is then split with a sub-title 'latest news'
followed by images and titles of the most recent
articles/blogs to be posted online.
Opening page – Upon entering photo magazine's website, you come across an opening page which
feature's a close up of the image/model on the most recent issue of the magazine. At the bottom
right the name of the magazine in its tradition format can be seen with the text (translation from
French to English) "the reference magazine since 1967. Below there is a red button with the white
text "ENTER" which once clicked takes you to the homepage.
Layout/design - simplistic with the same colour scheme: black, grey and white. And when the
name of the magazine is features its always the traditions red. This is so the name is always
familiar with the product and anywhere the name is indicated the reader can picture the
name on the magazine alongside the brand itself. The colour scheme is kept minima so the
attention is on content.

11. The menu bar never leaves once on the homepage, and by clicking each option,
you're directed to different areas of the website.
'BLOGS' - This area of the
website features articles of
a broad spectrum of
photography from
photoshoots to art
illustrations, photography
sights, photographers and
artists.
'THE MAG' -
This area of the website displays
the latest issue of the magazine
and some information on when its
released and who is features on the
cover. At the bottom features a
collection of covers with a sub-title
'archives,' you can pick any and
view the same information as you
do with the latest issue at the top of
the page.
TECNICHAL – This area offers people to
view posts on different cameras and
accessories that are new and each post
tells the reader the qualities of the
product and the best areas of use.

12. MY FIRST ATTEMPT AT DESIGNING A MAGAZINE FRONT COVER
PHOTGRAPHY MAGAZINEFASHION MAGAZINEFILM MAGAZINE

13. Double-page spread

14. FRONT COVER & DOUBLE-PAGE SPREAD
Software used: Photoshop, InDesign.
For my practice both my front covers and double page spreads are created using both adobe
software's. I edit every aspect in photoshop before laying everything out and placing it all together
on InDesign.
I made a film, photography and fashion magazine front cover, I looked at other exampled of publish
magazines and learnt the codes and conventions of the different types and how the layout is key in
interpreting each different type of magazine. For example, for a fashion magazine, usually the
model is looking at the camera creating a form of address to the reader, also the model is usually
slightly overlaying the masthead.
For my double page spread, I based it off a geographic magazine and chose to feature one of the 7
wonders of the world, Machu Picchu. I had an image of the destination as my backdrop spreading
across both pages, I then added a column and that where I placed information about the 7th
wonder. I placed a title on the 2nd page, placed in the sky of the image of Machu Picchu. I wanted
the main image to flow over both pages, I wanted both pages to be seen as one and the best way to
do this was spread across both pages with either an image or text.

15. Website

16. Website Builders
Websites used: Wix.com and Yola.com
I created two practice website designs using two different websites. I used Wix.com to make a milkshake based
website. This website out of the two I found the best and easiest, even though I do find it challenging and
confusing at times there are short learning lessons available that help you build the website the way you want.
After choosing a website layout you like the look of you can start with that layout and just add your own
images and context. There is so many designs available and one feature which I felt if I couldn’t use my own it
would ruin my authenticity with linking all 3 (front cover, DSP and website) was my title font and Wix.com lets
you add your own fonts to their already existing long list.
Yola.com was a lot harder to work around, I found it very confusing and I could only work out in the hour I
spent on the site how to make a very basic design, I felt compared to Wix.com the features and design aspect
available just didn’t add up with quality and creativity. I made a charity site based around saving endangered
tigers, I like the design I came up with but only because it fits the content. It needed to be simple with the
attention on the endangered animals, but I want a more complex and creative design/layout when it comes to
making my own website for my magazine.

17. PLANNING & DEVELOPMENT

18. PROPOSAL
Working title: PRINTISDEAD (Print Is Dead)
Audience:
 18-30 age range
Due to more of the mature photography featured and the people featuring in the magazine are all adults who are
involved in one of the 3 industries feature (fashion, photography, art), younger readers who are younger than 18
wont be able to relate to the content.
 Predominantly Female readers
PrintIsDead wont be aimed towards a specific gender as sexuality is a subject that will be celebrated and brought
to light. Although the content is proven to be more appealing to the female sex as fashion magazines are
dominated towards female sales.
 ABC1 Audience
The advertisements featured will be that of high end brands and therefore an ABC1 audience more likely to buy
the products being advertised.
 Psychographic: Achiever, Balanced
The content of lifestyle, life of society and fashion attract achievers because they reflect the way of life they or
success they want/have.

19. RATIONALE
So far this year I've worked on advertisement and short film The advertising project was based around the soft drink
IRN BRU, I had to create a print advertisement, a advergame and a tv advert. And for the film rotation I produced a
60 seconds short film that had to feature the time in some form and the statement, "That wasn’t supposed to
happen".
Before starting this course I'd never used any software other than Microsoft software's. I've had to adapt to the
adobe software's and so far have used and gained knowledge for Photoshop, premier pro and InDesign. By getting
myself used to photoshop and InDesign before my print project has giving me confidence and make me egger to
complete my print project. The advertising project taught me the most in terms of photoshop, it allowed me to
explore the different aspects and also realise what to look out for when linking software's, for example in photoshop
the sizing is very important if you're following your work through to InDesign. Also I spent the majority of the project
on photoshop as I kept getting the proportions off with my background I was making, therefore with my print
project I want to sketch and had a visual plan before I start the process of production. My print project will consist of
creating a front cover, double-page spread and a website template for my magazine.

20. PROJECT CONCEPT - PRINTISDEAD
This magazine is about the fashion, beauty, photography, life of society (celebrity/influencers/professionals), lifestyle and
art. PrintIsDead s a fashion photography magazine that features lifestyle and beauty, unlike most fashion magazines that
focus primarily on fashion, PrintIsDead is fashion photography dominated, with other images more like inventive
snapshots, and aesthetically pleasing imagery, concentrating on the artistic aspects of photography, rather than
technique aspects. The photography aspect isn't much technical rather focusing on the pictures themselves.
Fashion and art are celebrated through mature scenes, from grittily body imagery to the breathtakingly artistic
photography, contrasting the fun and youthful energy through the colourful colour pallet and people featured. One
influential person (from either fashion, art, photography industry) will feature on the cover and feature on double-page
spread about themselves, what's recent and what's to come. Advertisements for top brands predominantly from the
fashion industry but also new unique products that intrigue and show usage for my audience.
My research will start with a questionnaire that I'll create on surveymokey.com. In this questionnaire I'll ask people on
their reactions to the idea of PrintIsDead and also ill ask questions on the concept, what they would like to see
featured and what design elements they're looking for. I made a similar questionnaire before creating my short film, this
allowed me to gather answers to aspects I wasn’t sure about from audience members themselves, by asking people who
fit the target audience helps benefit the development as I'm hearing from the people who would but the magazine what
they want to see in it.
I'll create my front cover and double-page spread through InDesign but edit all the aspects through photoshop, this
allows me to get the best quality work and also have the layout as professional looking as possible. My website template
will be make through the website builder Wix, The same type of content as the print version just more
content available and everything systematically placed out.

21. EVALUATION PLAN
My idea has the potential to fail due to the uniqueness of the magazine and because of this
requires atypical minds looking for quirky and different imagery and concepts but also fashion
lovers who like keeping up with the celebrities society. The audience is narrow yet that narrow
audience is a big audience, due to all the linked industries I want to incorporate in the magazine
through photo collections, articles and features. In my evaluation, once completed my project
will consist of a questionnaire filled out by the same participants from my research
questionnaire, this is to see if my product/magazine targets those I aimed for and if it satisfies
the aimed target audience.

22. MASTHEAD DESIGN

23. Front Cover – Design Plan
Background designs:
Colour Scheme:
Front cover image:
Front Cover text: