- The key image on film magazine covers is usually a close-up of the main character from the featured film. - The main cover line describing the feature is emboldened below the image to attract attention. - Magazines aim to match their color scheme to the genre and style of the featured film. - Film magazines may be declining as audiences can access reviews and information online for free rather than purchasing physical copies. Other forms of film marketing also compete for audiences' attention.

1. Film Magazines
April Slattery

2. Empire Film Magazines
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The publisher for this film magazine is Bauer Consumer
Media, which publishes the magazine on a monthly basis.
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The price is £3.99
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The target audience for this magazine is both genders,
who are interested in mainstream films but also art films.
This is the content for the magazine and it also has unique
features as well such as ‘Classic Scene’ ‘At home’ covering
DVD news and releases.Young adults, 16+. Not genre
specific, popular releases covered.
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The layout of the magazine has all the cover lines on the
left, and the main key cover line on the right, which the
audience will read last, so they remember or make them
want to read inside. The masthead is the largest font on
the cover, and the tag line for the magazine is below in
the same font and colour. The cover lines are all in
different colours and there are only two images on the
cover, the feature article and another article. Strap-line at
the bottom of the page. Overall typical conventions of a
magazine front cover. Empire-large font

3. Total Film Movie Magazine
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Total Film is published by Future Publishing and it is
published 13 times a year.
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The price is £3.99
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Target audience is a broad range, both genders from about
15/16+. As some of the film contents have age limits.
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Features range from spotlight interviews, to the making off
and on-set for new release. Each issue contains a six page in
depth chat with an actor or director of a big upcoming
magazine. It offers cinema, DVD and Blu-ray news, and
reviews.
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The front cover breaks conventions with the strap-line at
the top. Bold masthead with the price and issue date in
between the ‘M’-similar to Empire. The coverlines are
surrounding the image and the key cover line is in large,
bold text at the bottom centre of the page. Looks like a
typical magazine front cover. Name suggests it consists of
all things film, nothing else just film releases, reviews etc.

4. Sight & Sound Film Magazine
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It is published by British Film Institute (BFI) monthly.
BFI are a charity. Charity. Governed by a Royal charter.
The price for Sight & Sound is £3.95
Targets audiences interested in a niche market, for
people interested in a specific genre interest. Film
theory, and academic side of film. An older age range.
Aimed at educated readers interested in critical analysis
of a film. Aimed internationally, although it is published
by a British company, still trying to appeal a broad
audience.
Still reviews current releases but doesn’t feature it on
the cover and it has it’s own film festivals. It covers
international, independent and art house films. Focuses
on less conventionally films, with reviews on these with
a critical eye.
Cover lines are slightly more descriptive to promote the
analysis as it is a key part of the magazine.
Colour scheme carried our with the logo and the
Masthead, black, red and yellow. Tag line in red to
contrast the yellow background of the logo. Top right
there is then the price and edition. Large font for main
cover lines.

5. Little White Lies Film Magazine
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An independent movie magazine published by The
Church of London every two months (6 editions a year)
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Price for this is £3.25-£6.99
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Aimed at people interested in specific genres, rather
than mainstream films. Aimed at film fans with an
adventurous streak. Commonly illustrated throughout
the magazine. Older age range, for both genders as it is a
less conventional film magazine and doesn’t focus
completely on new releases.
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The front cover for the magazine stands out with the
vibrant pink colour, along with blue to stand out for the
key cover line titles.
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Design orientated. Niche audience. Aimed at people
with an interest in graphic, artistic design and features in
a film.
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Little white lies masthead could be referring to being a
half truth.
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None conventional design.

6. Sfx Movie Magazine
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Sfx is published monthly by Future Publishing.
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Price is £4.50
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The target audience is people interested in science
fiction and fantasy films as these are the topics that
the British magazine covers. Not gender or age
specific, based on the genre of film someone is
interested.
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Futuristic style font, unconventional, perhaps
because it is a fantasy film magazine, up to date
contemporary.

7. Summary
 Generally for the film magazines in the previous slides, the key image of the front cover is a close
up image of the main character from the feature film within the magazine.
 The key cover line that anchors this image is emboldened below in the centre of the page to attract
the audiences attention.
 The colour scheme of the magazine attempts to intertwine with the film that is the main feature, by
picking a colour that is incorporated with the genre and style of the film.
 Film magazines look to be dying out as they are easily accessed online, and usually for free enabling
the audience to read the magazine straight from their internet browser on their computer, ruling
out the need of physically buying a film magazine. They are also dying out because there are many
different ways that people can find out about a new film, for example trailers found on YouTube or
other internet sites and also film posters and through merchandise and other marketing strategies
too.