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Principles of Design
The document discusses the four principles of design: balance, emphasis, rhythm, and unity. It defines each principle and provides examples. Balance involves symmetrical or asymmetrical placement of visual elements. Emphasis draws the eye to the focal point. Rhythm is created through repetition of elements with variation. Unity makes all elements seem cohesive through consistent use of color, style, and layout. Together these principles help create effective visual designs.
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Principles of Design
- 1. THE PRINCIPLES OFDESIGN JANARDHAN. J
- 2. THE PRINCIPLES OFDESIGN It helps to determine how to use the design elements. There are four principles of design: Balance Emphasis Rhythm and Unity It helps to combine the various design elements into a good layout
- 3. THE PRINCIPLES OFDESIGN Balance Balance is an equal distribution of visual weight Color, value, size, shape, and texture can be used as balancing elements Visual weight is determined by its size, darkness or lightness, and thickness of lines i. Symmetrical balance- an arrangement of elements & evenly distributed to the left to the right of center. ii. Asymmetrical balance- An arrangement of unlike objects of equal weight on each side of the page
- 4. ORGANIZING LAYOUTS… S.B. can communicate strength and stability It is appropriate for traditional and conservative publications, presentations, and web sites Asymmetrical balance can imply contrast, variety, movement, surprise and informality
- 5. RHYTHM Rhythm isa pattern created by repeating elements Repetition and Variation are the keys to visual rhythm Placing elements in a layout at regular Intervals creates a smooth, even rhythm and a calm, relaxing mood Sudden changes in the size and spacing of elements creates a fast, lively rhythm and an exciting mood It further classified into four categories Random Regular Alternative Progressive
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- 7. EMPHASIS… Emphasis iswhat stands out or gets noticed first Every layout needs a focal point to draw the readers attention when one element is different from the rest-Focal Point Use a series of evenly spaced, square photographs next to an outlined photograph with an unusual shape
- 8. UNITY Unity helpsall the elements look like they belong together Repeat color, shape, and texture Use a grid to establish a framework for margins, columns, spacing, and proportions
- 9. UNITY… Use onlyone or two type styles and vary size or weight for contrast Be consistent with the type font, sizes, and styles Use the same color palette throughout the design Repeat a color, shape, or texture in different areas throughout Choose visuals that share a similar color, theme or shape Line up photographs and text with the same grid lines
- 10. AVOID DESIGN PROBLEMS… Tambstoning- Avoid parallel headlines, subheads, or initial caps in adjacent columns Trapped white space- Avoid holes in the middle of publications Claustrophobic pages - Always provide sufficient white space around columns of text Whispering headlines - Headlines should be significantly larger, and often bolder
- 11. AVOID DESIGN PROBLEMS… Similar typefaces - Strive for maximum contrast when using more than one typeface Underlining- Underlining undermines readability Widows and orphans - Watch for widows and orphans, which can cause unsightly gaps in text columns. Buried heads and subheads - Avoid headlines and subheads isolated near column bottoms Box-itis and rule-itis - Avoid overusing boxes and rules Jumping horizons- Start the text the same distance from the top of the page throughout a document
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