This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.
WKU Creative Web Services held a workshop on marketing with Snapchat on Friday, February 17, 2017. Examples of university and business Snapchat marketing and strategy to build a following and create content were shared.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
The February 2016 meeting of the WKU Social Media Council discussed increasing engagement, event promotion, and basic strategies for marketing on Twitter.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
WKU Creative Web Services held a workshop on marketing with Snapchat on Friday, February 17, 2017. Examples of university and business Snapchat marketing and strategy to build a following and create content were shared.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
The February 2016 meeting of the WKU Social Media Council discussed increasing engagement, event promotion, and basic strategies for marketing on Twitter.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
- "Success" in social media
- Tracking and measuring
- Audience engagement as metric of success
- Maximizing audience engagement
From: 2009 Association of Zoos & Aquariums conference.
Posted by: Rebecca Whitham, Woodland Park Zoo, Seattle, Washington.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
- "Success" in social media
- Tracking and measuring
- Audience engagement as metric of success
- Maximizing audience engagement
From: 2009 Association of Zoos & Aquariums conference.
Posted by: Rebecca Whitham, Woodland Park Zoo, Seattle, Washington.
10 Resource-Packed Social Media Tips for Small BusinessesAmarpreet Kaur
You know that social media can help you grow your small business, but where do you start?
Your business needs a strategy before you start using social media. How is social media going to help your business? You need to be committing time and people.
These 10 resource-packed tips are sure to help your business take a head start in building a social profile!
Social media is one of the most cost-effective communication tools at your disposal. Mel Grau and Dan Rose, WEA Trust’s Marketing Communications Coordinators, recently held a webinar to discuss how to use Facebook to build relationships with your employees and mobilize your communities to action.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Similar to Princeton Community Works 16 - Social Media (20)
Princeton Community Works Presentation - Jan 29, 2018
Engaging and Deepening Relationships through social media. Research, planning, social media tools described. Case study on Facebook advertising.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
6. WORKING WITH VOLUNTEERS - FACEBOOK
Facebook Groups – Closed or
Open
Higher level of content
delivered to group members
Allows for collaboration,
questions
Higher engagement with
volunteers – Photos, thank
yous
11. CONTENT
Curation – Find, annotate, share
Original content – stories, photos, videos (Facebook, Youtube,
Instagram, Vine)
Snippets (attention span reduced, mobile) – short bursts of info
Keep important info upfront
To link or not to link
14. GET VISUAL!
Define Your Voice –
Know Your Audience
What Sets You Apart?
Adjectives – Fun and energetic? Serious?
Youthful? Caring? Inspirational?
Make a plan to be more visual
Take photos!
Get copyright free photos/fonts
Encourage others to share photos
Assemble tools
19. VISUAL
Considering up to 90% of information transmitted to the brain is visual, it’s no surprise
that people respond well to great design.
Yet keep track of what’s current.
• Tweets including an image receive 18% more clicks, 89% more favorites and 150%
more retweets.
• Photo posts on Facebook brand pages now have the lowest average organic reach,
Socialbakers data shows. The average video post is seen more than twice as often.
• Instagram engagement as a % of followers fell in 2015.
• Building audience• Content is Critical & Storytelling• Your Visual Brand• Integrating with Other Areas (Fundraising)
Social media can get very overwhelming and detailed. Keep your eyes on the horizon. Emphasize the big picture!
Building audience is a process. It takes time to genuinely build real relationships. Better to under promise and over deliver.
Increase engagement - Join the conversation. Share, acknowledge, respond and follow back. Ask questions. Share different content types – photos, videos, infographics. Borrow!
Increase activity on other’s channels by liking, sharing, RTs, Click throughs.
Evaluate frequency – Use analytics, Insights to see when your audience is engaging. Timing when your audience wants to hear from you.
More frequency is almost always a good thing.
Schedule to keep the content flowing
Track your topic / sector – Feedly (feedly.com) or Google Alerts (news.google.com)
Use Hashtagify.me to find hashtags in your topic…
Set up hashtags for your events, your group. Use every possible function – Events function in FB.
Tweet more – Twitter is naturally used to more content moving through so you can tweet more.
This is my Hootsuite view of @PrincetonCW – Community Works’ Twitter stream.
Lost pwd so set up new account.
More tweets more followers.
Follow Friday.
Thank people, tag people.
Check analytics – analytics.twitter.com
Facebook groups – Good way to manage a small to medium group of people - think volunteers or staff
Threaded comments now makes it better to manage.
Do need someone to manage and answer questions.
Schedule – Use tools to schedule, manage accounts.
Hootsuite allows you to manage many multiple accounts. Here I am scheduling a tweet about data centers.
Note the use of one hash tag…
Hootsuite – Free up to 3 profiles, schedule, no team members. Pro is $10 per month. Connect with 35 social channels (Instagram must use mobile app)
Postplanner - $7 per month, 5 profiles, 50 posts per day, Facebook & Twitter (some Pinterest support)
TweetDeck - Free app from Twitter – allows scheduling
*Instagram still requires a mobile device to make actual post.
Forrester research – shows that brands are more frequent on Twitter, Pinterest, less frequent on Facebook, LinkedIn, Instagram.
Facebook - Advertising brings attention! Promoted posts called “Boosted Posts” or Ads. Ads to promote your website.
Good resource Jon Loomer on Facebook ads. http://www.jonloomer.com/
You can advertise on Twitter as well with Promoted Tweets.
Linked in has ads too.
Paid is not a quick start method, but complementary to the organic reach.
Sources of content – get to know your sector!
News stories, research, other nonprofits, academia…
Internal news – new hires, awards, events
Blogs – columns, opinions, public policy
How to, tips, resources
Feedly!
Build stories over time… Humans of New York
Short, short, short – attention span of a flea
Important info first
Mix it up! Sometimes link, sometimes include all the details right there.
How do your go about Managing Content? How do you work with teams?
Trello – free service
What is a Visual Branding?
Using photos, illustrations, color, typefaces (fonts), graphics to convey meaning -- share a vision or boost a campaign
Directly and subliminally communicate your orgs’ values, personality
Our brains think in pictures!
Ask strategy questions first.
Know your audience, what differentiates you from others like you.
Branding questions – what is mood and appearance do you want to convey
Plan to be visual
Take photos – phones, digital cameras – take a class, read blogs, find a volunteer who takes good photos
Copyright free photos – Unsplash
Encourage others – set up a hashtag and encourage it
Assemble tools before hand… get familiar with them
De saturated photos – Get more clicks!
Tools – Canva, Pixlr –free photoshop
Canva is a great fee service, in app purchase of the graphics $1.00-$3.00
Sizes are pre-designed…
(Canva.com)
You can use Twitter to Livestream through Periscope
You can upload videos direct to Facebook! Facebook prefers this!
Youtube allows editing and processing in their Interface (Youtube is 2nd biggest search site!)
You can add video already added to Youtube or other services into your LinkedIn profile. Edit profile, summary, click on media icon.
Explore visual platforms
Instagram – It’s all about the images! Use hashtags. Set up hashtags and get people to use them. Contests, events. Instagram uses videos too
Pinterest – Great for products, how-tos, use hashtags. Scheduler called Tailwind.
Vine – 7 secs of video that loops.
SnapChat – Snaps and stories for brands. Stay for 24 hours. Events – concerts, etc.
Tumblr – blogging platform with few words, big for youth
Vimeo – Video platform – higher quality content
SnapChat
#1: Provide Specialized Content
Many brands use Snapchat because of its authenticity. You can use this attribute to strengthen your community ties by publishing content that shows a similar but different side to your brand.
#2: Surprise Fans With Promotions and Perks
Social media giveaways and contests are some of the best ways to build customer loyalty, and Snapchat users love them.
Use snaps to offer insider access, promo codes or discounts with a Snapchat scavenger hunt.
Drive users to your Snapchat account from your other social channels.
#3: Involve Fans in Your Story
Social media should be a two-way conversation with your community. Engage your followers by asking for their participation. For example, ask them to send in a selfie featuring your product or create a video on why they love your product.
To create more meaningful relationships, make sure you reply to your fans. You can do this within the chat feature or send back a photo thanking them.
#4: Include Branding Elements in Snaps
Snapchat allows you to connect with your community and further enhance your brand’s voice and tone in a creative way. Your Snapchat story, which is a reflection of your brand, can promote your products or offer behind-the-scenes moments, employee activities or interviews with key stakeholders.
When you do, make sure the snaps you share include your brand‘s logo or signature colors.
Instagram engagement still rules.
Getting Engagement - use http://iconosquare.com/ for analytics, best times to post
Instagram tips:
Manage comments and mentions.
Use hashtags
Use link in bio
Repost with credit
Use graphics when you don’t have a photo
Working with your audience
Acknowledging and encouraging users who are sharing content
Identifying opportunities to right or improve a user’s experience.
Finding user-generated content to curate.
Interacting with users, even when your aren’t mentioned
Read socialmediatoday.com
Socialmediaexaminer.com
Thinking about integrating social into online fundraising, particularly crowd funding.
Research what others are doing
Have your visual brand ready
Tell your story with video, photo or graphics
Have your goals and giveaways mapped out
Plan social media campaign to support your crowdfunding campaign