Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
Your event in Trending Topic - boost media coverageJulien Carlier
This document discusses strategies for making events and topics trend on social media. It outlines how trending topics work on Twitter based on algorithms and impact. It recommends engaging audiences by gathering relevant content, creating a relay chain of influencers to share content, timing posts effectively, and engaging audiences. The four-step process is outlined as collecting content and verbatim, transforming attendees into journalists, recruiting ambassadors, and scheduling live tweets. Case studies demonstrate how these techniques increased social media impact, reached trending topics lists, and generated media coverage. The document proposes future evolutions like gamification and boosting key messages with event sponsors.
This document summarizes a social media strategy workshop. It discusses reviewing fundamental areas of social media like audiences, channels and tactics. It covers conducting an audit of an organization's current online presence and reputation. Key aspects of a social media strategy are outlined like objectives, audience mapping, channel selection, content tactics, integration, management challenges and metrics. Examples are provided of how different organizations have successfully used social media. The document aims to help organizations develop and implement an effective social media strategy.
The document provides an overview of using Twitter in 10 minutes, outlining that Twitter is best used for listening and community building rather than direct marketing. It discusses how to identify goals for using Twitter, develop engaging content, grow a community on the platform, and effectively measure success against objectives rather than just the number of followers. The presentation aims to inspire new ways to leverage Twitter and get questions answered about using the social media platform.
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
This document discusses the benefits of social media for businesses and provides tips for using social media successfully. It outlines five key benefits of social media: increasing brand awareness, evolving with modern technology, engaging audiences socially, engaging with communities, and understanding audiences. It also provides statistics on major social media platforms and their users. The document concludes with tips for social media use such as promoting new stories, using hashtags, ensuring complete profiles, creating groups, providing thought leadership, aligning with audiences, and remaining actively engaged.
CME Group: Social media and the Global Financial Leadership Conference, prese...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, CME Group's Director of Corporate Marketing, Evan Peterson, explains how they use social media to amplify their annual Global Financial Leadership Conference.
Evan shares how they utilize video, interviews, photos, blogs, and articles from the event as content for their social media platforms.
Your event in Trending Topic - boost media coverageJulien Carlier
This document discusses strategies for making events and topics trend on social media. It outlines how trending topics work on Twitter based on algorithms and impact. It recommends engaging audiences by gathering relevant content, creating a relay chain of influencers to share content, timing posts effectively, and engaging audiences. The four-step process is outlined as collecting content and verbatim, transforming attendees into journalists, recruiting ambassadors, and scheduling live tweets. Case studies demonstrate how these techniques increased social media impact, reached trending topics lists, and generated media coverage. The document proposes future evolutions like gamification and boosting key messages with event sponsors.
This document summarizes a social media strategy workshop. It discusses reviewing fundamental areas of social media like audiences, channels and tactics. It covers conducting an audit of an organization's current online presence and reputation. Key aspects of a social media strategy are outlined like objectives, audience mapping, channel selection, content tactics, integration, management challenges and metrics. Examples are provided of how different organizations have successfully used social media. The document aims to help organizations develop and implement an effective social media strategy.
The document provides an overview of using Twitter in 10 minutes, outlining that Twitter is best used for listening and community building rather than direct marketing. It discusses how to identify goals for using Twitter, develop engaging content, grow a community on the platform, and effectively measure success against objectives rather than just the number of followers. The presentation aims to inspire new ways to leverage Twitter and get questions answered about using the social media platform.
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
This document discusses the benefits of social media for businesses and provides tips for using social media successfully. It outlines five key benefits of social media: increasing brand awareness, evolving with modern technology, engaging audiences socially, engaging with communities, and understanding audiences. It also provides statistics on major social media platforms and their users. The document concludes with tips for social media use such as promoting new stories, using hashtags, ensuring complete profiles, creating groups, providing thought leadership, aligning with audiences, and remaining actively engaged.
CME Group: Social media and the Global Financial Leadership Conference, prese...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, CME Group's Director of Corporate Marketing, Evan Peterson, explains how they use social media to amplify their annual Global Financial Leadership Conference.
Evan shares how they utilize video, interviews, photos, blogs, and articles from the event as content for their social media platforms.
Social TV Best Practices for MSNBC Senior Producers Patricia Cesaire
This document provides social media best practices and guidelines for brands. It discusses how consumers shape social media and how their opinions can impact brands. It recommends objectives like cultivating engagement, thought leadership, and reputation management. It outlines major social platforms and stresses engaging audiences across interconnected channels through tools like Twitter, hashtags, and blogs. The document advises providing valuable content, listening to audiences, and protecting professional online presence.
Vining for Influencer Marketing Success in 6-SecondsRustin Banks
Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine.
Takeaways from the presentation were:
*What "Less is More" means for Viners
*Who makes a good Vine influencer
*Which brands are winning with Vine videos
*Which metrics matter for Vine campaigns
Adweek - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: ADWEEK
Project Director: Julian Gamboa
Project Team: James Chen, Danial Golforoush, Stephanie Tsai, Kelly Zabors
This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.
This document outlines Shahid's social media marketing strategy for Ramadan 2015. The objectives were to help viewers organize their Ramadan schedule and catch up on series and movies. The approach involved content marketing, real-time marketing, influencer marketing, and social media customer service. Tactics across Facebook, Twitter, YouTube, and Google+ focused on visuals, links, hashtags, and answering questions. Outcomes included increased likes, followers, reach and resolving hundreds of customer service cases through social media. The takeaways emphasized the importance of content as a defining strategy, scheduling content in advance while allowing for real-time changes, leveraging influencer mentions, and being flexible to feedback.
The document outlines 10 benefits of using social media for businesses: 1) Increased brand recognition, 2) Improved brand loyalty, 3) More opportunities to convert viewers into customers, 4) Higher conversation rates as more people discuss the business, 5) Higher brand authority through constant customer interaction, 6) Increased inbound traffic from new and returning visitors, 7) Decreased marketing costs through low-cost content creation and social media strategies, 8) Better search engine rankings from more traffic and engagement, 9) Richer customer experiences through more direct communication, and 10) Improved customer insights from daily feedback. The conclusion recommends capitalizing on these benefits by noting that competitors already use social media and that minimal time investment and costs are required.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
This document discusses social media strategies and secrets from BLINQ Media. It provides tips on how to strengthen social media efforts including designing brand pages, engaging users organically, boosting viral posts with paid promotion, facilitating selfies, and implementing a five step strategy. The five steps include understanding each platform's context, defining the target audience, creating relevant content, engaging users, and measuring objectives and results.
Social Media Marketing Strategy For Pacific Crest TransformerJayanth Nandan
Pacific Crest can engage audiences and promote its brand on social media by sharing technical knowledge about transformers on blogs and sites like LinkedIn energy and transformer groups. They can connect with potential buyers by participating in discussions, sharing issues and collaborating with members. Pacific Crest should also share videos on YouTube and LinkedIn to provide a hands-on experience for customers and prospects. Social media can help promote Pacific Crest's content and websites to drive more traffic to its site.
Wendy's - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Wendy's
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Genesis Juarez, Kyle Kizu, Audrey Linden, Kazuya Tsuge, Kaaran Williams
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Most conversation about Scotty's Brewhouse takes place on Twitter, accounting for over 80% of posts about the restaurant over a one-month period. While the company's Twitter accounts were among the top influencers, generating around 20% of posts, the majority of engagement was driven by customers mentioning the business in tweets and retweets. This two-way social media interaction allows Scotty's Brewhouse to engage customers and generate word-of-mouth promotion that increases brand exposure and loyalty.
Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen over 1.5 million live streams. We detail best practices for video streaming so that you can get the most benefit out from these two growing social platforms.
Presented a session on the impact in creating timely viral videos and the steps necessary to ensure it is a success. My contribution to this presentation involved explaining how one can capitalize off of a viral trend to promote an event or support a campaign. As well as how to set targets and goals and how to measure success.
NYU Office of Interactive Media — Social Media TrainingNick Jensen
Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).
The document proposes a social media strategy for Ultimate Taste Challenge to increase market share and engage millennials. It recommends using a microsite as a hub and encouraging user-generated content and group participation. The strategy focuses on paid ads on Facebook and Twitter, as well as earned media through viral videos and user content. Owned media tactics include events and content on the microsite. It outlines objectives, target audiences, and tactics for paid, earned and owned media, and provides tools to implement and measure the campaign.
Gary vee's content model presentation - Members Only - May 2019 londonCharlotte Doherty 🌏✈️
Charlotte & Dualta Doherty's presentation at the Members Only networking event at The Magic Circle in London on Wednesday 22nd May 2019. This presentation described a brief overview of the Gary Vee content model as well as how we implemented this into our business and the success we had from it.
Social Media Marketing - 5 Elements of Successful Facebook CampaignsCallie Pak
This document outlines elements of successful Facebook marketing campaigns. It discusses that Facebook now has over 600 million active global users. Successful campaigns have 5 key elements: 1) consistency with the brand message, 2) collaboration with community members, 3) encouraging conversation both online and offline, 4) engaging audiences by making campaigns fun, and 5) creating a permanent post-campaign presence. Examples are given of IKEA's Facebook showroom and Burger King's Whopper Sacrifice campaign.
The document outlines an agenda for a webinar on engaging investors with social media. The webinar will discuss why social media is important for reaching investors, how to measure social media effectiveness through consistency, content, and presence, and provide tips on developing consistency, improving content, growing social media presence, and complying with regulations. The webinar aims to help participants understand how to identify needs social media can meet and improve their social media effectiveness.
This document discusses optimizing the events channel through content marketing. It provides tips on building an effective content marketing process for events, including gathering team members, understanding the buyer persona, creating a content campaign plan, scheduling content pieces, and tracking what content works. The presentation also provides examples of how Kapost and Marketo approach content marketing for events, such as creating pre-event, during event, and post-event content like blogs, videos, and resources. Finally, it outlines 5 best practices for an effective modern sourcing strategy through event content marketing.
Social TV Best Practices for MSNBC Senior Producers Patricia Cesaire
This document provides social media best practices and guidelines for brands. It discusses how consumers shape social media and how their opinions can impact brands. It recommends objectives like cultivating engagement, thought leadership, and reputation management. It outlines major social platforms and stresses engaging audiences across interconnected channels through tools like Twitter, hashtags, and blogs. The document advises providing valuable content, listening to audiences, and protecting professional online presence.
Vining for Influencer Marketing Success in 6-SecondsRustin Banks
Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine.
Takeaways from the presentation were:
*What "Less is More" means for Viners
*Who makes a good Vine influencer
*Which brands are winning with Vine videos
*Which metrics matter for Vine campaigns
Adweek - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: ADWEEK
Project Director: Julian Gamboa
Project Team: James Chen, Danial Golforoush, Stephanie Tsai, Kelly Zabors
This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.
This document outlines Shahid's social media marketing strategy for Ramadan 2015. The objectives were to help viewers organize their Ramadan schedule and catch up on series and movies. The approach involved content marketing, real-time marketing, influencer marketing, and social media customer service. Tactics across Facebook, Twitter, YouTube, and Google+ focused on visuals, links, hashtags, and answering questions. Outcomes included increased likes, followers, reach and resolving hundreds of customer service cases through social media. The takeaways emphasized the importance of content as a defining strategy, scheduling content in advance while allowing for real-time changes, leveraging influencer mentions, and being flexible to feedback.
The document outlines 10 benefits of using social media for businesses: 1) Increased brand recognition, 2) Improved brand loyalty, 3) More opportunities to convert viewers into customers, 4) Higher conversation rates as more people discuss the business, 5) Higher brand authority through constant customer interaction, 6) Increased inbound traffic from new and returning visitors, 7) Decreased marketing costs through low-cost content creation and social media strategies, 8) Better search engine rankings from more traffic and engagement, 9) Richer customer experiences through more direct communication, and 10) Improved customer insights from daily feedback. The conclusion recommends capitalizing on these benefits by noting that competitors already use social media and that minimal time investment and costs are required.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
This document discusses social media strategies and secrets from BLINQ Media. It provides tips on how to strengthen social media efforts including designing brand pages, engaging users organically, boosting viral posts with paid promotion, facilitating selfies, and implementing a five step strategy. The five steps include understanding each platform's context, defining the target audience, creating relevant content, engaging users, and measuring objectives and results.
Social Media Marketing Strategy For Pacific Crest TransformerJayanth Nandan
Pacific Crest can engage audiences and promote its brand on social media by sharing technical knowledge about transformers on blogs and sites like LinkedIn energy and transformer groups. They can connect with potential buyers by participating in discussions, sharing issues and collaborating with members. Pacific Crest should also share videos on YouTube and LinkedIn to provide a hands-on experience for customers and prospects. Social media can help promote Pacific Crest's content and websites to drive more traffic to its site.
Wendy's - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Wendy's
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Genesis Juarez, Kyle Kizu, Audrey Linden, Kazuya Tsuge, Kaaran Williams
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Most conversation about Scotty's Brewhouse takes place on Twitter, accounting for over 80% of posts about the restaurant over a one-month period. While the company's Twitter accounts were among the top influencers, generating around 20% of posts, the majority of engagement was driven by customers mentioning the business in tweets and retweets. This two-way social media interaction allows Scotty's Brewhouse to engage customers and generate word-of-mouth promotion that increases brand exposure and loyalty.
Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen over 1.5 million live streams. We detail best practices for video streaming so that you can get the most benefit out from these two growing social platforms.
Presented a session on the impact in creating timely viral videos and the steps necessary to ensure it is a success. My contribution to this presentation involved explaining how one can capitalize off of a viral trend to promote an event or support a campaign. As well as how to set targets and goals and how to measure success.
NYU Office of Interactive Media — Social Media TrainingNick Jensen
Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).
The document proposes a social media strategy for Ultimate Taste Challenge to increase market share and engage millennials. It recommends using a microsite as a hub and encouraging user-generated content and group participation. The strategy focuses on paid ads on Facebook and Twitter, as well as earned media through viral videos and user content. Owned media tactics include events and content on the microsite. It outlines objectives, target audiences, and tactics for paid, earned and owned media, and provides tools to implement and measure the campaign.
Gary vee's content model presentation - Members Only - May 2019 londonCharlotte Doherty 🌏✈️
Charlotte & Dualta Doherty's presentation at the Members Only networking event at The Magic Circle in London on Wednesday 22nd May 2019. This presentation described a brief overview of the Gary Vee content model as well as how we implemented this into our business and the success we had from it.
Social Media Marketing - 5 Elements of Successful Facebook CampaignsCallie Pak
This document outlines elements of successful Facebook marketing campaigns. It discusses that Facebook now has over 600 million active global users. Successful campaigns have 5 key elements: 1) consistency with the brand message, 2) collaboration with community members, 3) encouraging conversation both online and offline, 4) engaging audiences by making campaigns fun, and 5) creating a permanent post-campaign presence. Examples are given of IKEA's Facebook showroom and Burger King's Whopper Sacrifice campaign.
The document outlines an agenda for a webinar on engaging investors with social media. The webinar will discuss why social media is important for reaching investors, how to measure social media effectiveness through consistency, content, and presence, and provide tips on developing consistency, improving content, growing social media presence, and complying with regulations. The webinar aims to help participants understand how to identify needs social media can meet and improve their social media effectiveness.
This document discusses optimizing the events channel through content marketing. It provides tips on building an effective content marketing process for events, including gathering team members, understanding the buyer persona, creating a content campaign plan, scheduling content pieces, and tracking what content works. The presentation also provides examples of how Kapost and Marketo approach content marketing for events, such as creating pre-event, during event, and post-event content like blogs, videos, and resources. Finally, it outlines 5 best practices for an effective modern sourcing strategy through event content marketing.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Spider Social Media was created to provide social media management services to small businesses in South Africa. It aims to help businesses extend their reach and support their marketing while also creating jobs for graduates. Spider Social Media offers basic, advanced, and bespoke social media strategies and management packages. Their process involves developing strategies, posting and engaging on various social platforms, reporting and analysis. They emphasize their local expertise and affordable rates along with their goal of providing opportunities in South Africa.
How we generated 31% ACTUAL SALES ROI for one of our CLIENT Brands using Social media brand marketing & integrating with our Your SMQ ~ Social Media Quotient process
The document provides 7 tips for using social media effectively at marketing events: 1) Research relevant hashtags and channels; 2) Promote all event aspects across multiple channels; 3) Schedule social media posts in advance; 4) Take many photos to share; 5) Engage attendees on-site with campaigns; 6) Involve team members to share content; 7) Follow up after the event. The tips are meant to help create awareness, drive traffic to events and booths, and increase engagement.
The document provides 7 tips for using social media effectively at marketing events: 1) Research relevant hashtags and channels; 2) Promote all event aspects across multiple channels; 3) Schedule social media posts in advance; 4) Take many photos to share; 5) Engage attendees on-site with campaigns; 6) Involve team members to share content; 7) Follow up after the event. The tips are meant to help create awareness, drive traffic to events and booths, and increase engagement.
Social Media Workshop on behalf of Bama WorksDonna Gilliland
What marketers should know in 2019 when marketing on social platforms. Topics include an overview of , video marketing, use of key social media platforms, such as LinkedIn, Facebook, Instagram, mobile video, and learning resources.
SocialMedia.ie is an Irish digital and social media marketing agency. They provide strategies, analytics, monitoring and training services to help businesses succeed online. Their services include digital marketing reports, audits, competitor reports, brand monitoring, strategy development, training, and website/video creation through their in-house studio. They work with a variety of clients across industries to deliver improved audience engagement and return on investment.
The document provides information about Nikki Means and her company Project Socialize, which focuses on social media marketing. Nikki is the CEO and founder of Project Socialize, and has over 7 years experience in social media tools and online marketing. Project Socialize grew from Nikki's passion for social media and helping companies achieve their goals through social media marketing. The document then covers topics like visual marketing using images and video on platforms like Vine and Instagram, and tips for businesses to use micro-video and these platforms effectively.
Using Social Media to Attract & Retain CustomersErik Harbison
Social media can be used to attract and retain customers for small businesses. The summary outlines:
1. Getting started with social media requires understanding your audience, setting objectives and goals, and mastering one social channel before expanding.
2. Low-cost tactics to attract customers include asking questions to drive engagement, using educational videos and images, and retargeting website visitors with ads.
3. Customer retention involves providing support through demos, how-to's and responding to comments, as well as surprising and delighting customers through personalized experiences.
Dragging operators into the online starting gatesLiz Ward
Tourism businesses lag consumers when it comes to technology adoption and travelers are prolific users of mobile, social and search at every stage of their purchase and experience cycle.
Visitor information centres (VICs) play an important niche role in travel distribution and also play a key role in leadership in the industry. VICs are well placed to educate and lead by example when it comes to digital and by having best practice web marketing in place they can incentivise tourism products to list with them for sale and play a leadership role in growing the economy of their region, by stimulating the digital engagement of their local industry.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Digital Media Now- Integrating Social MediaMelodie Tao
This document outlines a presentation on integrating social media into marketing. It introduces the presenter Melodie Tao and her background. The presentation covers how to incorporate social media into other forms of digital marketing like SEO, email marketing, and events. It also discusses how to integrate social media into traditional media like print, radio, TV, and public relations. The presentation provides examples and strategies for each channel. It concludes by announcing the next webinar on making more money with social media in 2012.
I've uploaded this presentation for aspiring social media practitioners looking for guidance in building their program from scratch.
Use this as a template to create your own process and daily workflow.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
How To Drive Webinar Registration And Attendance In 2015G3 Communications
This document summarizes a webinar about optimizing webinar registration and attendance in 2015. It discusses challenges with driving registration, such as catch prospect attention and email marketing dilemmas. It provides benchmarks for promotion, registration, and attendance from previous years. The webinar recommends focusing on problem-oriented titles, effective subject lines and email copy, personalization, social media promotion, and scheduling webinars at convenient times for the target audience. It emphasizes testing different approaches to improve registration and attendance.
Digital Jungle is a leading social influence marketing agency specializing in Chinese and Asian social media solutions. The company is presenting on how social influence marketing uses social media to influence consumer opinions and purchasing decisions. Digital Jungle's approach focuses on delivering compelling ideas that drive participation and loyalty through social media. Examples of successful campaigns for clients such as Lexus, Global Blue, and Alliance Insurance are provided.
Next Generation CRM: Social Media Management and Monitoring Social Media Today
This document provides information about an upcoming webinar on social media management and monitoring hosted by Social Media Today. It introduces the moderator and panelists who will discuss next generation CRM using social media. The webinar will be available on-demand on Social Media Today's website after it airs. Participants are invited to submit questions during the webinar and follow the discussion on Twitter.
Sunpride Digital Marketing is an experienced digital marketing agency that proposes growth hacking solutions for Sunpride. Their team includes a director with over 15 years experience in web development, e-commerce, and digital marketing. They propose building brand awareness through content marketing, search engine optimization, social media engagement, and paid advertising. Their strategy focuses on attracting targeted audiences and driving interest through decision with tactics like search engine marketing, social media marketing, and community engagement programs. They provide samples of inbound content and social media schedules to demonstrate how their solutions follow an inbound concept.
Similar to Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier (20)
Boost awareness before the event with digital marketingJulien Carlier
This document discusses strategies for promoting events using social media ambassadors. It recommends identifying relevant ambassadors from different stakeholder groups who can promote the event through their own social networks. Content ideas are provided that ambassadors can share, such as event promotions, speaker announcements, and past event recaps. Graphs show how ambassadors boosted traffic and engagement for a previous event. Key lessons include using ambassadors for long-term projects, empowering sponsors, and advocating for social media internally when working with organizations less experienced with digital promotion.
Tech Fest 2014 - Leverage your events' performance with data collection from ...Julien Carlier
This document provides guidance on how to use data collected from events to improve future events. It outlines collecting data from memberships, events, and social media and storing it in a central location. The data should then be analyzed to plan improvements. Data can be used to source speakers, find sponsors, understand value created, and adapt offerings to members and sponsors. Automating the data collection and storage process and testing and learning from the data are emphasized for continuous improvement.
Contenus, Résonance digitale et Business développement en Marketing B2BJulien Carlier
Julien Carlier, Président de MPI France Suisse et Consultant en stratégies digitales de Social Dynamite et Lionel Malard, Consultant Business Développement chez Arthémuse animent une conférence sur «Comment alimenter votre marketing B2B avec des contenus conçus pour la résonance digitale et le business développement.».
Cette conférence se tiendra le mercredi 5 février à 17h à La Clinique de l’Événement, dans le cadre du Salon Bedouk (Pavillon 5, Paris-Porte de Versailles) qui réunit depuis 14 ans les professionnels de la Meeting Industry (organisateurs de séminaires et d’événements, agences, prestataires, lieux, destinations…).
La présence digitale est devenue un élément incontournable de la visibilité, de la notoriété mais également du développement commercial des marques (sociétés, événements, produits) :
Comment intégrer le digital dans ses processus de business développement ?
Comment adapter une ligne éditoriale pour tendre vers une "marque média" ?
Quels dispositifs et processus de communication mettre en place pour valoriser ses efforts ?
Julien Carlier et Lionel Malard tenteront de répondre par des exemples et des bonnes pratiques adaptés au secteur Event & Meeting et ses opérateurs.
The document outlines the program for an EMBA/MBA Alumni Reunion in 2013. It includes announcements about EMBA programs, news from the ESCP Europe Alumni Association and Club EMBA, a keynote speech on how to be a key business player in the digital era, and a question and answer session. It concludes with a networking cocktail.
Conference marketing digital evenement - Salon RéunirJulien Carlier
Le marketing digital au service de l'événement dans un monde ou l'événement est souvent au service du marketing digital...
C'est aussi en tant que Président de MPI France que Julien Carlier CEO de Social Dynamite, présentera les 5 étapes du marketing digital pour les événements "nous allons surtout aborder les bonnes pratiques pour la mise en place du marketing digital dans le cadre événementiel".
Alors que le monde du marketing digital a tendance à considérer les événements comme des contenus qualitatifs pour alimenter sa ligne éditoriale, le monde de l'événement s'équipe pour ses propres enjeux !
Le contenu : ROI des stratégies digitales en 2013Julien Carlier
Les codes de communication changent et le contenu n'a jamais été aussi central dans la visibilité digitale. Plus encore, la convergence search et social est en marche et seule la qualité va primer demain.
Mais comment continuer à performer ? Nous évoquons ici notre concept de promotion sociale scénarisée.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
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This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
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