Princeton Community Works Presentation - Jan 29, 2018 Engaging and Deepening Relationships through social media. Research, planning, social media tools described. Case study on Facebook advertising.

1. Advanced Social Media
Engaging and Deepening Relationships
Colleen Miller, Miller Social Media
col237@gmail.com | www.millersocialmedia.com

2. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

3. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

4. SOCIAL MEDIA DOESN’T HAVE TO BE HORRIBLE
Charles W. Eliot, "The Letter”:
Messenger of Sympathy and Love /
Servant of Parted Friends / Consoler of the Lonely /
Bond of the Scattered Family /
Enlarger of the Common Life /
Carrier of News & Knowledge / Instrument of Trade & Industry /
Promoter of Mutual Acquaintance /
Of Peace and of Goodwill Among Men and Nations.
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

5. AGENDA
• Prepare
• Take Action
• Follow Up
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

6. RESEARCH
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
• Look at the landscape
• Analyze existing efforts
• Define your audience

7. US Adults
Who Use
Social Media
69 percent of US
adults use at least
one social media site.
Source: Pew
Research Center
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

8. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
• 18-29 – 86%
• 30-49 – 80 %
• 50-64 – 64%
• 65+ – 34%
Source: Pew
Research Center
US Adults
Who Use
Social Media,
By Age

9. Who Uses Each
Social Media
Platform?
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

10. Frequency of Social Media Use
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

11. EXAMPLES

12. LINKEDIN

13. PLAN
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

14. EDITORIAL CALENDAR
Trello.com
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

15. GATHER
Tools and Training
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

16. HOOTSUITE
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

18. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

19. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
FEEDLY

20. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
RESOURCES

21. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
IDEAS: FACEBOOK CHANGES - ENLIST YOUR FAN’S HELP

22. IDEAS: LEVERAGE CONTENT
Think beyond text!
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

23. SHOW THE LOVE
Think about your audience!
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

24. ADVERTISING
Paid vs. Organic?
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

25. CASE STUDY: UNPAID & PAID
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

26. CASE STUDY: UNPAID & PAID
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
Post Title Type Date/Time Reach
ARE YOU MAKING A LIST AND CHECKING IT TWICE? Photo 12/7/17 8:56 AM 2627
TONIGHT! Experience the holidays through the #art of #coloring. Photo 12/12/17 7:45 AM 1231
Dear friends, This is a special note from our Pastor… Status 12/19/17 7:48 AM 183
Ready, set, color! We will gather in the church sunroom . . . Link 12/3/17 4:12 AM 70
Have you ever wondered about the colors of the Christmas story? . Photo 12/5/17 9:40 AM 69
Grab your hat! Invite your friends! Bring the kids! … Photo 12/18/17 11:03
AM
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27. IDEAS: LITTLE TOUCHES COUNT
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

28. GO FOR IT!
Small and Doable, but Challenging Goals!
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

29. QUESTIONS?
Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018