Philanthropy Use of Social Media in FundraisingLeadingAge
The document is a presentation on social media boot camp that provides guidance on how to effectively utilize various social media platforms. It outlines a five step roadmap for using social media, including developing a strategy, understanding responsibilities, listening to others, mapping out the appropriate tools, and engaging with connections. The presentation recommends tools like HootSuite, Tweetdeck and Nutshell Mail and provides examples of how to use key platforms such as Facebook, Twitter, LinkedIn and Foursquare for personal and professional purposes.
Presentation to first-year Cornell students in AEM 2700, Management Communication, about the role of social media in communications for organizations and for individuals
This document provides guidance on developing a social media plan for a community development corporation. It addresses common questions around what social media is, how much it will cost, how much time is required, and where to start. It recommends determining budget and capacity, choosing top platforms like Facebook and Twitter, crafting a content plan, responding to feedback, and gradually implementing social profiles and promotion over time. The key takeaways are to focus on quality over quantity, develop a clear plan and goals, and use social media as a way to be a valuable resource and build rapport in the community.
A presentation about developing a personal social media strategy and a brand social media strategy. Presented as part of the "Free Lunch Fridays" series through the Entrepreneurial Studies Program at the University of Delaware in October 2012.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"Nikki Sunstrum
71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
Arthur guinness fund (social media presentation)Cybercom
The document outlines 10 steps for NGOs to achieve social media success: 1) Listen to your communities, 2) Set goals for your social media presence, 3) Identify influencers, 4) Develop a content strategy, 5) Choose appropriate social media tools, 6) Deliver engaging content, 7) Engage in conversations, 8) Measure results, 9) Develop a traditional marketing strategy first, and 10) Create a timeline. It also provides examples of social media resources for NGOs to utilize.
Philanthropy Use of Social Media in FundraisingLeadingAge
The document is a presentation on social media boot camp that provides guidance on how to effectively utilize various social media platforms. It outlines a five step roadmap for using social media, including developing a strategy, understanding responsibilities, listening to others, mapping out the appropriate tools, and engaging with connections. The presentation recommends tools like HootSuite, Tweetdeck and Nutshell Mail and provides examples of how to use key platforms such as Facebook, Twitter, LinkedIn and Foursquare for personal and professional purposes.
Presentation to first-year Cornell students in AEM 2700, Management Communication, about the role of social media in communications for organizations and for individuals
This document provides guidance on developing a social media plan for a community development corporation. It addresses common questions around what social media is, how much it will cost, how much time is required, and where to start. It recommends determining budget and capacity, choosing top platforms like Facebook and Twitter, crafting a content plan, responding to feedback, and gradually implementing social profiles and promotion over time. The key takeaways are to focus on quality over quantity, develop a clear plan and goals, and use social media as a way to be a valuable resource and build rapport in the community.
A presentation about developing a personal social media strategy and a brand social media strategy. Presented as part of the "Free Lunch Fridays" series through the Entrepreneurial Studies Program at the University of Delaware in October 2012.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"Nikki Sunstrum
71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
Arthur guinness fund (social media presentation)Cybercom
The document outlines 10 steps for NGOs to achieve social media success: 1) Listen to your communities, 2) Set goals for your social media presence, 3) Identify influencers, 4) Develop a content strategy, 5) Choose appropriate social media tools, 6) Deliver engaging content, 7) Engage in conversations, 8) Measure results, 9) Develop a traditional marketing strategy first, and 10) Create a timeline. It also provides examples of social media resources for NGOs to utilize.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...500 Startups
This document provides 10 tips for making a viral video, beginning with writing a catchy headline and understanding which emotions prompt sharing. It notes that videos on Facebook require different strategies than other platforms, advising to turn off sound, stand out in less than 1 second, and view on small screens. While clickbait can drive views, the goal should be creating content that genuinely engages audiences and converts them. Contact information is provided at the end.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Leveraging Social Media: Becoming A Networked Arts OrganizationBeth Kanter
The workshop agenda provided an overview of becoming a networked arts organization through the use of social media. The morning session provided inspiration on social media strategies for arts organizations. The afternoon included mini-workshops on tools like Facebook, Twitter, and measurement. Attendees would leave with basic social media best practices and next steps. Effective social media use requires moving from low engagement to high engagement over time by learning, participating, publishing content, and building networks. Measuring social media impact requires focusing on a few key metrics rather than collecting all available data.
This document discusses using social media to promote an IT organization. It recommends developing a plan that establishes goals, identifies target audiences like faculty and students, and determines what messaging and tools to use. The presentation suggests using blogs, Pinterest, and Twitter to connect with others and share information about the services offered. It also provides tips for social media strategies, such as starting slow, creating content in advance, and reusing content across different platforms. The overall message is that social media can help increase exposure for an IT organization on campus if implemented effectively.
Ways to enhance your social media for nonprofitsSuna Gurol
This document summarizes a presentation on enhancing social media PR. The presentation covered various social media strategies and best practices, including having conversations on social media, developing a strategy and content plan, creating and sharing quality content, using design principles for different social media platforms, analyzing social media analytics, promoting content across mobile platforms, and where to find journalists online. The presenter provided tips and examples for effectively using platforms like Facebook, Twitter, YouTube, blogs and Pinterest for organizations.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
How Nonprofits Can Harness the Power of Social MediaJulia Campbell
Social media has become an important tool for nonprofits to connect with supporters and raise awareness of their causes. The document provides guidance on developing an effective social media strategy, including establishing goals and metrics, organizing profiles and content, creating policies, and understanding different platforms like Facebook, Twitter, and LinkedIn. It emphasizes starting small, being authentic and consistent in posting, and continually measuring results to improve engagement over time.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
This document discusses how social media can be used for social change. It defines social media as digital tools that allow sharing information and networking. It notes that social media is about interactions, democratizing communication, and humanizing an organization's mission. The document provides examples of how organizations have successfully used social media to raise awareness, build community, and raise funds for their causes. It offers tips on identifying the audience, goals, tools, content, engagement strategies, and metrics for measuring success of social media for social change efforts.
The document discusses the importance of social media and provides tips for improving social media skills. It highlights that social media allows access to global information, and can be used to deepen relationships, support customers, and influence others. Specific guidance is offered for optimizing profiles on Facebook, Twitter, and LinkedIn and engaging audiences through sharing content and asking questions. Dashboards are recommended for scheduling posts across multiple networks to efficiently consume, engage with, and track social media interactions.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...500 Startups
This document provides 10 tips for making a viral video, beginning with writing a catchy headline and understanding which emotions prompt sharing. It notes that videos on Facebook require different strategies than other platforms, advising to turn off sound, stand out in less than 1 second, and view on small screens. While clickbait can drive views, the goal should be creating content that genuinely engages audiences and converts them. Contact information is provided at the end.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Leveraging Social Media: Becoming A Networked Arts OrganizationBeth Kanter
The workshop agenda provided an overview of becoming a networked arts organization through the use of social media. The morning session provided inspiration on social media strategies for arts organizations. The afternoon included mini-workshops on tools like Facebook, Twitter, and measurement. Attendees would leave with basic social media best practices and next steps. Effective social media use requires moving from low engagement to high engagement over time by learning, participating, publishing content, and building networks. Measuring social media impact requires focusing on a few key metrics rather than collecting all available data.
This document discusses using social media to promote an IT organization. It recommends developing a plan that establishes goals, identifies target audiences like faculty and students, and determines what messaging and tools to use. The presentation suggests using blogs, Pinterest, and Twitter to connect with others and share information about the services offered. It also provides tips for social media strategies, such as starting slow, creating content in advance, and reusing content across different platforms. The overall message is that social media can help increase exposure for an IT organization on campus if implemented effectively.
Ways to enhance your social media for nonprofitsSuna Gurol
This document summarizes a presentation on enhancing social media PR. The presentation covered various social media strategies and best practices, including having conversations on social media, developing a strategy and content plan, creating and sharing quality content, using design principles for different social media platforms, analyzing social media analytics, promoting content across mobile platforms, and where to find journalists online. The presenter provided tips and examples for effectively using platforms like Facebook, Twitter, YouTube, blogs and Pinterest for organizations.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
How Nonprofits Can Harness the Power of Social MediaJulia Campbell
Social media has become an important tool for nonprofits to connect with supporters and raise awareness of their causes. The document provides guidance on developing an effective social media strategy, including establishing goals and metrics, organizing profiles and content, creating policies, and understanding different platforms like Facebook, Twitter, and LinkedIn. It emphasizes starting small, being authentic and consistent in posting, and continually measuring results to improve engagement over time.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
This document discusses how social media can be used for social change. It defines social media as digital tools that allow sharing information and networking. It notes that social media is about interactions, democratizing communication, and humanizing an organization's mission. The document provides examples of how organizations have successfully used social media to raise awareness, build community, and raise funds for their causes. It offers tips on identifying the audience, goals, tools, content, engagement strategies, and metrics for measuring success of social media for social change efforts.
The document discusses the importance of social media and provides tips for improving social media skills. It highlights that social media allows access to global information, and can be used to deepen relationships, support customers, and influence others. Specific guidance is offered for optimizing profiles on Facebook, Twitter, and LinkedIn and engaging audiences through sharing content and asking questions. Dashboards are recommended for scheduling posts across multiple networks to efficiently consume, engage with, and track social media interactions.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Social Media Strategy and Activities PlanningSpredfast
This document provides an overview of developing an effective social media strategy and related activities. It discusses forming a strategy by identifying objectives, evaluating objectives and organizational readiness, and identifying timelines. It also discusses measuring success through defining metrics, establishing baselines, gathering feedback, and using analytics tools. Finally, it outlines tactics for social media activities including developing an authentic voice, sharing content, and participating in conversations across different social media channels and platforms. The overall message is that an integrated social media strategy and plan is important for achieving organizational goals.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Telling the Workforce Story with Social MediaMichele Martin
This document discusses using social media to tell stories that engage target audiences in workforce development. It emphasizes listening to audiences, creating content that fulfills their needs and makes them feel positive emotions, and delivering stories through the right platforms. Examples of story frames that could help audiences include "We are a tribe" to build community, "Solve my problem" to provide value, and "Make me a hero" to inspire. The document also provides tips on using tools like Facebook, Twitter, LinkedIn and video to share visual and engaging stories. It stresses testing different approaches and refining based on metrics.
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
Similar to Social Media Tips, Tricks and Tools (20)
Princeton Community Works Presentation - Jan 29, 2018
Engaging and Deepening Relationships through social media. Research, planning, social media tools described. Case study on Facebook advertising.
This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)Miller Social Media
This document provides an overview of using social media for organizations. It discusses major platforms like Twitter, Facebook, LinkedIn, Google+, and YouTube. For each platform, it outlines stats, examples, and tips. The document emphasizes engaging audiences, sharing different types of content, and measuring results. It also notes the importance of having a communications strategy and connecting social media to other marketing efforts.
Getting in the swim - Effective management of social mediaMiller Social Media
This document provides an overview of using social media effectively for non-profits. It discusses the importance of having a social media policy and focusing efforts by researching your target audience. Specific channels like Facebook, Twitter, LinkedIn and Google+ are examined in terms of appropriate content and engagement strategies. The document also touches on scheduling posts, building audiences, and idea generation for sharing stories and content across different social networks. Measurement of success and an experimental approach are recommended.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. Definitions
Understand Social Media
Develop Strategy
Tools & Examples
Bonus Round
Questions
Agenda
3. What’s A Ninja Anyway?
A ninja (忍者 ?) or shinobi (忍び ?) was a
covert agent or mercenary in feudal
Japan. They were highly trained in the
martial arts and stealth.
Informal Meaning: A person who
excels in a particular skill or activity.
4. How Does One Succeed?
Study
Patience
Practice
Use the Proper Materials & Tools
5. Social Media
Social media are comprised of
networks, apps or platforms that
connect people with each other
and facilitate conversation, sharing
of content (text, photos, video).
Interaction is created by and
between people.
The use of social media has shifted
how we get and share information.
People receive information
24/7/365 and on the move, from
anywhere – laptops, tablets, mobile
devices.
7. Without a Plan…
You Get Lost
Steps to a solid plan:
Internal & External Resources
Audience Research
Messaging/Branding
Goals & Objectives
Outcomes (Measurable!)
8. Tips & Tools
Productivity
Tips on Content
Tips on Analytics
Timing/Scheduling
Visuals, Graphics
Photo by Jennifer Pack, Flickr
9. Facebook Tips:
• Post regularly – stay “top of mind” with your followers.
• Keep followers interested with event info, success stories, highlighting volunteers, current
events that relate to your cause, blog posts, newsletters.
• Short, visual posts are most successful.
• Vary type of post – photo, video, FB Live, text, links.
• Reach a larger audience with “boosted posts.”
10. Facebook Tips for thinking strategically:
• Leverage Insights
• What time and day are your most popular posts? Use this to develop your posting
schedule.
• What kind of posts perform the best? Use this to develop your content.
• What is the location and demographics of your followers? Use this to target
posts and ads.
Agenda
Assumptions – Nonprofit/Foundation, small staff, limited resources – budget and time
Assumptions – Interest in Social Media and willingness to apply some energy to the communications outreach
Study – Do some research, study facts and analyze them. Put together a plan.
Patience – Realize that there is time involved in learning anything, and at becoming better at it. Taking things one step at a time is fine. Create calendars, schedules, etc. and clearly communicate with coworkers, managers.
Practice – Nothing wrong with trial and error. Share one type of content and then another.
Use tools to your advantage – We will talk about helpful apps and tools that can streamline your efforts.
Background on social media. Why?
Give a broad understanding. All communications mediums are important, social is a growing area of importance.
Need to have well formulated persuasive thoughts for your coworkers – colleagues or manages.
To be a ninja, you need to focus on what approach is going to be the most meaningful, have the most impact for your organization and give you results. Focusing on specific social media will help you not be overwhelmed or run out of time to “do it all.”
Social media is where the audiences are.
According to Pew Research Center, the percentage of US Adults using at least one social media site is 69%.
Yet, who is where is another level..
Depending on who you are trying to reach – this figure may be higher or lower… so if you need to reach young adults – 86% are using social media; of 65 plus senior citizens 34% are on social media.
What social media are they using? Facebook! 68% Facebook, 28% Instagram, 26% Pinterest, 25% LinkedIn, 21% Twitter,
What are people doing on social media? People are creating and maintaining all kinds of social connections – around work, hobbies, interests – that would previously been much more difficult to start and keep.
Develop your social media strategy.
Collect internal resources – communications plans, marketing plans, branding/visual guides, your overall organization strategic plan
External resources – other organizations, consultants with expertise
Partner with internal resources – talk with your communications team, marketing team
Audience Research that pertains to social –
Who are they?
What Social Channels do they use?
What info are they seeking?
What are they sharing? What do they care about?
What moves them to act?
Messaging/Branding
Set Goals & Objectives
Outcomes (Measurable!)
Eg. Goal could be to raise awareness of youth programs offered, objective might be to increase email subs to a great newsletter you have, tasks would include social media communications to build your audience and to direct people to sign up for newsletter, messaging would include clear benefits of joining email list, outcomes that make sense - more youth sign up and attend than previously. (last year, last semester.)
Your ultimate goals need to align with real world outcomes – more people in the seats, more volunteers, more donations – NOT just likes, shares etc. Think of actions you want people to take.
Tools on Board
Inbox Zero is a rigorous approach to email management aimed at keeping the inbox empty -- or almost empty -- at all times.
Pomodoro Technique – Focus technique of 23 minutes of time on task.
Prioritize Tasks – write down all “to dos,” then prioritize by “must do” “should do” “could do”
Take a time management class or read a book or two. Everyone needs a system.
Upcoming slides
Tips on Content, Analytics
Timing
Visuals and Graphics
,
Ideas for editorial content
Promote event, increase registrations
Communicate with meeting participants, existing/prospective members, volunteers, donors.
Attract new members or volunteers.
Support events, in-person meetings.
Leverage a hashtag - #givingtuesday #motivationmonday (hashtags are keywords that act as search terms but they also can be a jumping off point) – This is a chance to align with other non profits or align with trends …
Content strategy
Be timely. Update often.
Focus on high-quality, engaging content.
Write keyword rich headlines!! Use eye catching visuals
Include a Clear Call to Action.
Be human, responsive and have a voice.
Engage appropriately.
Give back to the online community.
Diving into the Facebook insights – there is a lot of data there…how can you use those stats effectively?
When you are looking at your FB page, go to the Insights tab for your analytics.
Let’s look at Princeton Community Work’s page…
Here you will find lots of information – actions on page, page views, page likes, reach, post engagement..
Looking at your recent posts you will see when they went up and how they performed as well as what kind of post they were.
On the left nav, there are even more details – to find out about the people on your page, click on “People.”
Once you know your audiences most frequent times to be on social media, use that knowledge to schedule posts and tweets.
Timers/Schedulers
But don’t automate everything!! Be sensitive to news, world issues.
Maintain a live presence to respond
This is a free Timer/Scheduler – Tweet Deck. (Company was Purchased by Twitter.)
Tweetdeck.twitter.com
Timers/Schedulers
This is Hootsuite. I use the Pro version ($8.99 per month) for entrepreneurs. Up to 50 social profiles, up to 10 users.
There is a Free Version which allows for 3 profiles, basic scheduling, basic analytics.
1st Screen shot shows Twitter accounts, but you can add your Facebook account and others…
Benefit - scheduling and reviewing what’s going on in single dashboard.
Benefit - managing multiple social profiles, without being distracted by your own newsfeed.
– Timer/Scheduler, Graphics, Graphics Editor – Hootsuite, Tweetdeck, Tailwind, Canva, Unsplash other photos
Twitter Analytics
Twitter Counter – Free version only works for one account
Analytics.Twitter.Com – Works as long as you are signed in
Trello
Free service at present
Flexible tracking system
Can have multiple users
Use as an editorial calendar!
Visuals are very important
Develop your own visuals…For photo sources use Google image search, settings for copyright free, use sites like Unsplash.com – free images “do what you want”
Canva.com – free version and pro version. Small payments for photos, art
All social media sizes saved and ready to go layouts available.
Here are PCW’s Facebook graphics…
Learn about integrations that work to increase visuals. Search Engine Optimization plugin – Yoast allows for images to be posted in social media.
Connect to your websites, email blasts, email newsletters. Offline print communications, too.
Based on a Hubspot study:
More hashtags – more likes and comments
No filter is the best filter
Calls to action work
Photos with faces get more likes, so do “desaturated” photos.
Brighter photos get more likes.
Can I schedule Instagram posts?
Why Do I Need a Mobile App to Schedule to Instagram?
Instagram doesn’t allow posts to be created anywhere other than on the official Instagram app. This means that no other apps (including official Instagram Partners like Tailwind) can post to Instagram on your behalf.
How Does Scheduling to Instagram Work Then?
Upload and schedule all of your content on our desktop or mobile app.
Our mobile app will send a notification to your phone when it's time to post.
Just swipe the notification and we’ll open the Instagram app with your photo ready to go and your caption copied to your clipboard. Easy!
Youtube – video is second largest search engine online.
Videos can be effective in telling your story.
Production quality is up to you.
Short clips are voraciously consumed and perfect for sharing a wide variety of content.
Facebook Live had a banner year for Live Video Content. Other services include Periscope, Meerkat, UStream..
Pinterest – visual bookmarking, sharing, site – lots of traffic, traffic to etsy sites
Tailwind Scheduler
Ryoanji temple is a Zen temple in Kyoto and one of the World Heritage Sites. This temple is very famous for its rock garden. Steve Jobs used to come here to meditate.