Hannah Hughes: Primary research analysis
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This document summarizes research into who soap operas target as an audience. It finds that most respondents believed soap operas target females and adults. It also found that domestic issues and themes relating to the working class are most common in soap operas because audiences can relate to those themes. The document proposes using these audience insights, like a domestic conflict theme and relatable working class characters, to target the right demographic in a soap opera trailer.
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Evaluation question 1
This document provides an analysis of how the author's thriller opening uses, challenges, and develops conventions of real media products. The author drew inspiration from films, TV shows, music, and social media to create their opening. Professional music and footage from shows like Broadchurch and The Missing were analyzed and certain elements like costumes, shots of children, and symbols of missing persons were incorporated into the opening. The opening challenges conventions by focusing on the disappearance of a young girl rather than following a typical thriller storyline. Feedback from sharing the opening on social media was also used to further develop and refine the project.
Media evalution question 22
The document discusses the social groups of gender and age that are identified in the author's thriller opening. Gender stereotypes presented include the female protagonist being portrayed as weaker than the male and more emotional. Age stereotypes include the teenage characters being loud and rebellious. The target audience research found that mainly girls wanted to watch the thriller, so a female protagonist was used, and faster pacing and action was included to appeal to older males. Stereotypical portrayals of the characters were intended to clearly identify them and their intentions to the audience.
Survey Monkey
This document summarizes the results of a survey on soap operas. It finds that:
1) Soap operas are generally seen as appealing more to women due to common narratives about relationships, while men may prefer themes of violence.
2) Most people watch soap operas either weekly or barely at all, so the author will advertise their new soap 1-2 times per week.
3) Respondents felt current soaps lack new storylines and should include student lifestyles. The author will try to include these in their new soap trailer.
4) Kidnapping and murder were the most popular themes chosen, which matches the author's planned storyline for their trailer.
Focus group
The focus group provided useful feedback on the opening sequence:
They found it engaging and mysterious, with many unanswered questions that compelled them to watch more. They enjoyed the mystery of why the protagonist was running and felt tension from the effective music. However, some had trouble distinguishing reality from flashbacks and identifying the supernatural black figure. Going forward, the filmmakers would make the supernatural threat clearer to cement the horror genre. But overall, the focus group reaction validated that the film targeted the right audience.
Film trailer initial ideas questionnaire
The document summarizes the results of a questionnaire given to 6 girls aged 16-18 about 3 potential film ideas: a horror, a chick flick, and a social realism drama. For question 1 about genre preference, the horror and social realism drama tied as the most popular. For question 2 about favorite plotline, the horror was most popular. Feedback for the horror praised its plot twist. Feedback for the social realism drama wanted it to be more relatable by having younger characters and more profound plot twists. The document responds that the characters and a minor plot twist were already planned aspects of the social realism drama idea.
Narrative conventions
The document discusses conventions of narratives in thriller films. It describes how thriller films often use stream of consciousness narrative style to reveal characters' thoughts and emotions, allowing audiences to understand the characters on a deeper level. It also notes that thriller narratives, especially psychological thrillers, tend to include complex backstories for protagonists and antagonists that are unravelled throughout the film, intriguing audiences and showing what shaped the characters.
Hard candy
This document provides an analysis of the psychological thriller film Hard Candy. It summarizes the plot, which follows a 14-year-old girl, Hayley Stark, who drugs and tortures a 32-year-old man, Jeff, whom she suspects is a pedophile. Though Jeff denies the accusations, Hayley forces him to hang himself. The film examines complex themes of justice, morality, and manipulation. It also discusses the film's conventions, including its single confined setting, naturalistic costumes, and complex characters that subvert expectations and stereotypes to keep audiences unsettled.
Evaluation Question 4&5
- The target audience for the media product is 15-19 year old teenage girls
- This age group and gender made up most of the respondents to the questionnaire and the themes of cyberbullying and stalking in the thriller would appeal to and be relevant for them
- While most respondents preferred a male protagonist, the authors decided to feature a female protagonist to challenge stereotypes and appeal more to female viewers who want to see strong, independent female characters they can relate to
Recommended
Evaluation question 1
This document provides an analysis of how the author's thriller opening uses, challenges, and develops conventions of real media products. The author drew inspiration from films, TV shows, music, and social media to create their opening. Professional music and footage from shows like Broadchurch and The Missing were analyzed and certain elements like costumes, shots of children, and symbols of missing persons were incorporated into the opening. The opening challenges conventions by focusing on the disappearance of a young girl rather than following a typical thriller storyline. Feedback from sharing the opening on social media was also used to further develop and refine the project.
Media evalution question 22
The document discusses the social groups of gender and age that are identified in the author's thriller opening. Gender stereotypes presented include the female protagonist being portrayed as weaker than the male and more emotional. Age stereotypes include the teenage characters being loud and rebellious. The target audience research found that mainly girls wanted to watch the thriller, so a female protagonist was used, and faster pacing and action was included to appeal to older males. Stereotypical portrayals of the characters were intended to clearly identify them and their intentions to the audience.
Survey Monkey
This document summarizes the results of a survey on soap operas. It finds that:
1) Soap operas are generally seen as appealing more to women due to common narratives about relationships, while men may prefer themes of violence.
2) Most people watch soap operas either weekly or barely at all, so the author will advertise their new soap 1-2 times per week.
3) Respondents felt current soaps lack new storylines and should include student lifestyles. The author will try to include these in their new soap trailer.
4) Kidnapping and murder were the most popular themes chosen, which matches the author's planned storyline for their trailer.
Focus group
The focus group provided useful feedback on the opening sequence:
They found it engaging and mysterious, with many unanswered questions that compelled them to watch more. They enjoyed the mystery of why the protagonist was running and felt tension from the effective music. However, some had trouble distinguishing reality from flashbacks and identifying the supernatural black figure. Going forward, the filmmakers would make the supernatural threat clearer to cement the horror genre. But overall, the focus group reaction validated that the film targeted the right audience.
Film trailer initial ideas questionnaire
The document summarizes the results of a questionnaire given to 6 girls aged 16-18 about 3 potential film ideas: a horror, a chick flick, and a social realism drama. For question 1 about genre preference, the horror and social realism drama tied as the most popular. For question 2 about favorite plotline, the horror was most popular. Feedback for the horror praised its plot twist. Feedback for the social realism drama wanted it to be more relatable by having younger characters and more profound plot twists. The document responds that the characters and a minor plot twist were already planned aspects of the social realism drama idea.
Narrative conventions
The document discusses conventions of narratives in thriller films. It describes how thriller films often use stream of consciousness narrative style to reveal characters' thoughts and emotions, allowing audiences to understand the characters on a deeper level. It also notes that thriller narratives, especially psychological thrillers, tend to include complex backstories for protagonists and antagonists that are unravelled throughout the film, intriguing audiences and showing what shaped the characters.
Hard candy
This document provides an analysis of the psychological thriller film Hard Candy. It summarizes the plot, which follows a 14-year-old girl, Hayley Stark, who drugs and tortures a 32-year-old man, Jeff, whom she suspects is a pedophile. Though Jeff denies the accusations, Hayley forces him to hang himself. The film examines complex themes of justice, morality, and manipulation. It also discusses the film's conventions, including its single confined setting, naturalistic costumes, and complex characters that subvert expectations and stereotypes to keep audiences unsettled.
Evaluation Question 4&5
- The target audience for the media product is 15-19 year old teenage girls
- This age group and gender made up most of the respondents to the questionnaire and the themes of cyberbullying and stalking in the thriller would appeal to and be relevant for them
- While most respondents preferred a male protagonist, the authors decided to feature a female protagonist to challenge stereotypes and appeal more to female viewers who want to see strong, independent female characters they can relate to
Questionnaire findings Precious Kings
The document summarizes primary research conducted through questionnaires given to 15-19 year olds about the horror genre. The questionnaires asked about interests in horror, preferences in horror subgenres, appealing and unappealing elements of favorite and least favorite horror films, and typical expectations of horror films. The findings showed that females prefer psychological horror and males prefer slasher horror. The research aims to help create a horror trailer that appeals to this target audience.
Question 5 textual analysis.
This document discusses theories of audience analysis applied to a fictional film production. It analyzes how the film represents masculinity, heaven, crime, and traditional gender roles. It targets an active A-B income bracket audience who will contemplate the issues raised and form their own opinions. The film features difficult topics like suicide, abuse, and bullying to provoke thought rather than passive acceptance. It also discusses how audiences may have preferred, negotiated, or oppositional readings of the representations, using the portrayal of women as a example.
Question 4
The document discusses the target audience for a thriller film production. The target audience is identified as males ages 20-40, as this demographic typically watches thriller films. It is believed this age group will best relate to and find escapism in the main characters. The film aims to treat the audience like adults by not overexplaining the plot. While teenage boys may be attracted to the action scenes, the complex story would not appeal as much to them. Similar successful thriller films like Safe House and Insomnia targeted the same audience. Actors were chosen to appeal to the mainly male viewers and reflect clothing styles of most men today. The representations of demographics in the crime thriller may be rejected by the audience but could provide insight into media
Question four
The target audience for the media product is young adults aged 14-24, predominantly female students. A survey found most of the audience was in further or compulsory education. To appeal to this audience, the film will be rated 12 to allow wider distribution on social media. It will feature strong female protagonists and antagonists to challenge Hollywood conventions and appeal to a niche artistic market, while also incorporating common thriller elements to entertain those who enjoy the mystery of the genre.
Horror film trailer survey report
Beth Melia conducted a survey to inform the creation of a horror film trailer targeted at 15-17 year olds. The survey found that most respondents were female and in the target age range. It also found that 60% of respondents enjoyed watching horror movies. Based on responses, the trailer will feature a supernatural story, with common horror locations like houses and forests, and include knives as the main weapon. The villain will be of the unknown/paranormal type, which received the most votes. The survey provided useful information about the preferences of the target audience to help design an effective trailer.
Question 3 sasiane evaluation
1) Audience feedback from test screenings of the film trailer criticized the killer's motivation for murdering victims as it did not seem reasonable for the character to kill because his mother left the family. However, the filmmakers decided to keep their original plot after researching that killers in slasher films often have psychological problems from troubled pasts.
2) Other negative feedback was that the trailer showed too many long scenes revealing future plot points and not enough focus on the killer stalking victims. This made it lack tension between the killer and victims.
3) A classmate commented that the killer's casual clothing did not suit his character, but the filmmakers chose to keep it to make him seem mysterious to viewers.
Questionnaire 1 analysis
This document summarizes the results of a questionnaire about horror movie preferences. Most respondents were males aged 17-18. Their favorite genres were comedy and action, and favorite horror sub-genre was slasher. Most said film trailers and posters influence their decisions to watch movies. Respondents said they sometimes watch horror movies. The Woman in Black was a popular horror movie choice. Trailers were the preferred promotion technique over magazines. Characters with deformed human faces were found scariest. The conclusion calls for distributing a more targeted questionnaire to inform the plot of a proposed horror movie.
Film research killers
The document analyzes and compares film posters for Carrie and Scream 4. It summarizes that Carrie does not look like a typical killer as she is a young woman who was bullied in school and had an overbearing religious mother, which led to her killings. The Scream 4 poster features the typical killer trope of wearing a mask and using a knife. Both posters primarily feature the killer and aim to intrigue audiences about the backstories that drive the killers' actions.
Audience research
The document discusses audience research for three horror films: Paranormal Activity, The Last Exorcism, and Halloween. For Paranormal Activity, the main audience was ages 15-24, slightly more male. For The Last Exorcism, the audience was also 15-24 and 25-34, slightly more female. For Halloween, the audience spanned 15-24, 25-34, and 35-44, slightly more female. Based on this, the author decides to target their trailer more toward female audiences.
Evaluation question 4
The document discusses the target audience for a horror film created by the author and their group. Their primary target audience is females under 35 and secondary is males under 35, based on UK Film Council statistics showing these demographics prefer horror films the most. 44% of females under 35 and 36% of males under 35 preferred watching horror. The film would receive a 15 rating from the BBFC due to graphic but not gory content, which would not restrict their target audience of ages 15-35. An example interview with 15 year old Amy Clarke is provided to illustrate their target demographic of females under 35 from a middle-class background.
Media audiance profiling
The document discusses the target audience for a thriller film opening sequence. It initially targets women ages 15-21 of British culture and lower socioeconomic class. However, it later changes the target audience to be more equal between men and women ages 15-40, including those in skilled jobs and families. It maintains targeting British culture and students or families as the psychographic groups.
Target audience profile
The document analyzes the target audience for a film. It identifies the target age range as 15 to mid-30s because teenagers would find it creepy but need maturity to understand it, while older adults may not relate to the young adult characters. It suggests the audience will be mostly male due to the male-dominated storyline. Likely viewers enjoy tense television dramas and mysteries that keep them intrigued and wanting to discover how situations resolve. The psychographic profiles selected are seen as the most obvious fits for this genre.
Focus group results
The focus group provided feedback on horror film trailers, posters, and magazines to help inform the creation of a promotional package. Participants found the "Paranormal Activity-Ghost Dimension" trailer most frightening due to its use of jump scares, children as evil carriers, and tense music. The poster for "The Conjuring" was most appealing for its dark, mysterious appearance and use of shadows. Feedback indicated that effective elements in horror include music, jump scares, evil forces, and atmosphere. Participants preferred magazines that emphasized visual appeal over written content. The feedback highlighted jump scares, imagination-fueled mystery, and lack of gore as effective approaches for the promotional materials.
Q3 what have you learned from your audience
media evaluation question 3 on my audience feedback for my A2 media coursework on my trailer poster and website for the children of the night
Genre conventions planning task 2
Through research, the author has decided to create a thriller film trailer. Key conventions that will be included are: mystery created through non-diegetic sound and a voiceover; a house setting; and dark, dim lighting. Roland Barthes' hermeneutic code will be used to leave the audience with questions. Flashbacks and a narrator will provide background information while maintaining mystery. Binary oppositions between a spirit and innocent family will incorporate the ideas of theorist Claude Lévi-Strauss. While following genre conventions, the trailer will also challenge expectations through a focus on dramatic sounds and music over dialogue.
Questionnaire results 2
This questionnaire provided results from a target audience of 16-18 year olds. It found that psychological and supernatural horror genres were most popular. Trailers and posters were seen to influence viewers' decisions to watch movies. Respondents typically watched horror films once a month, showing interest in the genre. Characters with unearthly, dark appearances were found scariest. The results highlighted preferences and consumption habits to inform the promotion of a horror film to this demographic.
Proposal for documentary
This document provides a proposal and treatment for a documentary titled "A Veteran Returning Home". The documentary will follow an army veteran in his transition from military to civilian life. It will be targeted towards males aged 30-60 and show the challenges of reintegrating into everyday life after service. Interviews will be conducted with the veteran, his family, and experts. The documentary will have a serious tone and use a linear, single narrative structure to tell the veteran's story. It will be 5-10 minutes long and aired on television to reach a broad audience.
Individual Initial Task - Sabrina Pinnu
1) The target audience for the romantic thriller film is females ages 17-25. Most respondents preferred genres like horror and romance.
2) The opening scene will be in the romantic thriller genre, showing a couple in love or marriage arguing which leads to mystery and a cliffhanger. Common elements include protagonists fighting antagonists during a chain of bad events.
3) Audiences expect romance between the main characters who have chemistry, and for the situation to become dangerous. They prefer openings that build tension without revealing too much of the plot. London will be used as the urban setting to create suspense.
Demographic of thriller
The document discusses the results of a survey conducted to help determine key aspects for a thriller film. The survey found that the filmmaker should appeal to both male and female audiences. It also found that the movie Orphan was a popular thriller reference. Respondents' biggest fears involved sharks, clowns, and other scary characters that could be incorporated. Most respondents were younger and used current technology, so dated references should be avoided. Horror elements like gore and death were preferred within the thriller genre. Respondents also preferred the thriller to be set in a city location.
2. research sf 2017 [autosaved]
Here are a few camera/editing/audio experiments you could try for your project:
Camera Experiments:
- Try different angles (high, low, Dutch, etc.) to see how they shape viewers' perspectives.
- Experiment with lighting to create moods (dark and moody vs bright and airy).
- Shoot the same scene with different lenses (wide angle vs telephoto) to see how it impacts focus.
Editing Experiments:
- Cut scenes together in different orders to see how it impacts the narrative flow.
- Play with transitions (cuts vs fades vs wipes) between clips to shape pacing.
- Try adding background music/sound effects to see how it enhances the storytelling
Primary Research Analysis
The document analyzes survey data from customers of The Cookie Jar using SPSS software. It finds that 75% of customers said they would use a website for The Cookie Jar, including 9 people who rarely purchase products. For customers who frequently buy products, only 1 said they would use the website. The document concludes that creating a website could generate more winter business and determining what customers would use it for can help design the site's content.
customer-centric-acquisitions-strategy
The document discusses how organizations can move from a risk-focused strategy to a more customer-centric strategy using data. It explains that with increased data from sources like social media, customers now have more choices and expect personalized experiences. It recommends that companies gain a multidimensional understanding of customers using data from various sources and statistical models to predict customer behaviors and segment customers. This allows companies to develop customized products and services tailored to individual customer needs and maximize customer satisfaction and profitability.
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Questionnaire findings Precious Kings
The document summarizes primary research conducted through questionnaires given to 15-19 year olds about the horror genre. The questionnaires asked about interests in horror, preferences in horror subgenres, appealing and unappealing elements of favorite and least favorite horror films, and typical expectations of horror films. The findings showed that females prefer psychological horror and males prefer slasher horror. The research aims to help create a horror trailer that appeals to this target audience.
Question 5 textual analysis.
This document discusses theories of audience analysis applied to a fictional film production. It analyzes how the film represents masculinity, heaven, crime, and traditional gender roles. It targets an active A-B income bracket audience who will contemplate the issues raised and form their own opinions. The film features difficult topics like suicide, abuse, and bullying to provoke thought rather than passive acceptance. It also discusses how audiences may have preferred, negotiated, or oppositional readings of the representations, using the portrayal of women as a example.
Question 4
The document discusses the target audience for a thriller film production. The target audience is identified as males ages 20-40, as this demographic typically watches thriller films. It is believed this age group will best relate to and find escapism in the main characters. The film aims to treat the audience like adults by not overexplaining the plot. While teenage boys may be attracted to the action scenes, the complex story would not appeal as much to them. Similar successful thriller films like Safe House and Insomnia targeted the same audience. Actors were chosen to appeal to the mainly male viewers and reflect clothing styles of most men today. The representations of demographics in the crime thriller may be rejected by the audience but could provide insight into media
Question four
The target audience for the media product is young adults aged 14-24, predominantly female students. A survey found most of the audience was in further or compulsory education. To appeal to this audience, the film will be rated 12 to allow wider distribution on social media. It will feature strong female protagonists and antagonists to challenge Hollywood conventions and appeal to a niche artistic market, while also incorporating common thriller elements to entertain those who enjoy the mystery of the genre.
Horror film trailer survey report
Beth Melia conducted a survey to inform the creation of a horror film trailer targeted at 15-17 year olds. The survey found that most respondents were female and in the target age range. It also found that 60% of respondents enjoyed watching horror movies. Based on responses, the trailer will feature a supernatural story, with common horror locations like houses and forests, and include knives as the main weapon. The villain will be of the unknown/paranormal type, which received the most votes. The survey provided useful information about the preferences of the target audience to help design an effective trailer.
Question 3 sasiane evaluation
1) Audience feedback from test screenings of the film trailer criticized the killer's motivation for murdering victims as it did not seem reasonable for the character to kill because his mother left the family. However, the filmmakers decided to keep their original plot after researching that killers in slasher films often have psychological problems from troubled pasts.
2) Other negative feedback was that the trailer showed too many long scenes revealing future plot points and not enough focus on the killer stalking victims. This made it lack tension between the killer and victims.
3) A classmate commented that the killer's casual clothing did not suit his character, but the filmmakers chose to keep it to make him seem mysterious to viewers.
Questionnaire 1 analysis
This document summarizes the results of a questionnaire about horror movie preferences. Most respondents were males aged 17-18. Their favorite genres were comedy and action, and favorite horror sub-genre was slasher. Most said film trailers and posters influence their decisions to watch movies. Respondents said they sometimes watch horror movies. The Woman in Black was a popular horror movie choice. Trailers were the preferred promotion technique over magazines. Characters with deformed human faces were found scariest. The conclusion calls for distributing a more targeted questionnaire to inform the plot of a proposed horror movie.
Film research killers
The document analyzes and compares film posters for Carrie and Scream 4. It summarizes that Carrie does not look like a typical killer as she is a young woman who was bullied in school and had an overbearing religious mother, which led to her killings. The Scream 4 poster features the typical killer trope of wearing a mask and using a knife. Both posters primarily feature the killer and aim to intrigue audiences about the backstories that drive the killers' actions.
Audience research
The document discusses audience research for three horror films: Paranormal Activity, The Last Exorcism, and Halloween. For Paranormal Activity, the main audience was ages 15-24, slightly more male. For The Last Exorcism, the audience was also 15-24 and 25-34, slightly more female. For Halloween, the audience spanned 15-24, 25-34, and 35-44, slightly more female. Based on this, the author decides to target their trailer more toward female audiences.
Evaluation question 4
The document discusses the target audience for a horror film created by the author and their group. Their primary target audience is females under 35 and secondary is males under 35, based on UK Film Council statistics showing these demographics prefer horror films the most. 44% of females under 35 and 36% of males under 35 preferred watching horror. The film would receive a 15 rating from the BBFC due to graphic but not gory content, which would not restrict their target audience of ages 15-35. An example interview with 15 year old Amy Clarke is provided to illustrate their target demographic of females under 35 from a middle-class background.
Media audiance profiling
The document discusses the target audience for a thriller film opening sequence. It initially targets women ages 15-21 of British culture and lower socioeconomic class. However, it later changes the target audience to be more equal between men and women ages 15-40, including those in skilled jobs and families. It maintains targeting British culture and students or families as the psychographic groups.
Target audience profile
The document analyzes the target audience for a film. It identifies the target age range as 15 to mid-30s because teenagers would find it creepy but need maturity to understand it, while older adults may not relate to the young adult characters. It suggests the audience will be mostly male due to the male-dominated storyline. Likely viewers enjoy tense television dramas and mysteries that keep them intrigued and wanting to discover how situations resolve. The psychographic profiles selected are seen as the most obvious fits for this genre.
Focus group results
The focus group provided feedback on horror film trailers, posters, and magazines to help inform the creation of a promotional package. Participants found the "Paranormal Activity-Ghost Dimension" trailer most frightening due to its use of jump scares, children as evil carriers, and tense music. The poster for "The Conjuring" was most appealing for its dark, mysterious appearance and use of shadows. Feedback indicated that effective elements in horror include music, jump scares, evil forces, and atmosphere. Participants preferred magazines that emphasized visual appeal over written content. The feedback highlighted jump scares, imagination-fueled mystery, and lack of gore as effective approaches for the promotional materials.
Q3 what have you learned from your audience
media evaluation question 3 on my audience feedback for my A2 media coursework on my trailer poster and website for the children of the night
Genre conventions planning task 2
Through research, the author has decided to create a thriller film trailer. Key conventions that will be included are: mystery created through non-diegetic sound and a voiceover; a house setting; and dark, dim lighting. Roland Barthes' hermeneutic code will be used to leave the audience with questions. Flashbacks and a narrator will provide background information while maintaining mystery. Binary oppositions between a spirit and innocent family will incorporate the ideas of theorist Claude Lévi-Strauss. While following genre conventions, the trailer will also challenge expectations through a focus on dramatic sounds and music over dialogue.
Questionnaire results 2
This questionnaire provided results from a target audience of 16-18 year olds. It found that psychological and supernatural horror genres were most popular. Trailers and posters were seen to influence viewers' decisions to watch movies. Respondents typically watched horror films once a month, showing interest in the genre. Characters with unearthly, dark appearances were found scariest. The results highlighted preferences and consumption habits to inform the promotion of a horror film to this demographic.
Proposal for documentary
This document provides a proposal and treatment for a documentary titled "A Veteran Returning Home". The documentary will follow an army veteran in his transition from military to civilian life. It will be targeted towards males aged 30-60 and show the challenges of reintegrating into everyday life after service. Interviews will be conducted with the veteran, his family, and experts. The documentary will have a serious tone and use a linear, single narrative structure to tell the veteran's story. It will be 5-10 minutes long and aired on television to reach a broad audience.
Individual Initial Task - Sabrina Pinnu
1) The target audience for the romantic thriller film is females ages 17-25. Most respondents preferred genres like horror and romance.
2) The opening scene will be in the romantic thriller genre, showing a couple in love or marriage arguing which leads to mystery and a cliffhanger. Common elements include protagonists fighting antagonists during a chain of bad events.
3) Audiences expect romance between the main characters who have chemistry, and for the situation to become dangerous. They prefer openings that build tension without revealing too much of the plot. London will be used as the urban setting to create suspense.
Demographic of thriller
The document discusses the results of a survey conducted to help determine key aspects for a thriller film. The survey found that the filmmaker should appeal to both male and female audiences. It also found that the movie Orphan was a popular thriller reference. Respondents' biggest fears involved sharks, clowns, and other scary characters that could be incorporated. Most respondents were younger and used current technology, so dated references should be avoided. Horror elements like gore and death were preferred within the thriller genre. Respondents also preferred the thriller to be set in a city location.
2. research sf 2017 [autosaved]
Here are a few camera/editing/audio experiments you could try for your project:
Camera Experiments:
- Try different angles (high, low, Dutch, etc.) to see how they shape viewers' perspectives.
- Experiment with lighting to create moods (dark and moody vs bright and airy).
- Shoot the same scene with different lenses (wide angle vs telephoto) to see how it impacts focus.
Editing Experiments:
- Cut scenes together in different orders to see how it impacts the narrative flow.
- Play with transitions (cuts vs fades vs wipes) between clips to shape pacing.
- Try adding background music/sound effects to see how it enhances the storytelling
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customer-centric-acquisitions-strategy
The document discusses how organizations can move from a risk-focused strategy to a more customer-centric strategy using data. It explains that with increased data from sources like social media, customers now have more choices and expect personalized experiences. It recommends that companies gain a multidimensional understanding of customers using data from various sources and statistical models to predict customer behaviors and segment customers. This allows companies to develop customized products and services tailored to individual customer needs and maximize customer satisfaction and profitability.
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It’s cool, but...
-Where is the money?
-Who benefits?
-How do they benefit?
Analysis of primary research
Most of the target audience for the film earns income from part-time jobs or their parents, indicating they do not have much disposable income. Therefore, the film cannot be too expensive to access. Most people in the target audience spend their free time seeing friends or using social media. The most popular request was to make media cheaper. Celebrities are important for attracting audiences - 80% said they are more likely to see a film with certain actors. The target audience prefers comedies and romances, though the film is a romantic tragedy. Testing of the film idea showed it was quite popular, with a rating of 7 being most common and some giving it a perfect 10.
Primary research survey & analysis
This document summarizes the results of a questionnaire given to 30 sixth-form students to help determine how to structure a parody boy band music video. Key findings include that the target demographic is young females, the video should include subtle sexualization and individual storylines for each band member. While opinions varied on how many conventions to follow, most agreed incorporating many conventions was important to clearly parody the genre. The research helped inform narrative, visual and character decisions for the video.
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Primary and Secondary Audience Survey
The document summarizes the results of a survey conducted to understand the audience for a coming-of-age film. The survey asked about gender, age, favorite coming-of-age films, preferred genres, what participants enjoy and don't enjoy in films, which coming-of-age films they had seen, and which films they liked and why. The results showed that the target audience is females aged 13-17, and that participants enjoyed films with relatable characters, comedy, and clear narratives but disliked films with gratuitous content or slow plots. This information will help the filmmakers adapt their opening sequence to appeal to both primary and secondary audiences.
Primary Research Data Analysis
The document analyzes primary research data from a questionnaire about thriller films. It contains several charts and graphs summarizing the responses. The key findings are:
- Most respondents were female, between 16-18 years old, with varying household incomes
- The majority enjoyed action thrillers and would like to see a female protagonist and antagonist
- Settings like abandoned buildings, forests, and dark alleyways were most associated with the thriller genre
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Similar to Hannah Hughes: Primary research analysis
Primary research analysis.pptx1
Hannah Hughes conducted primary research on soap operas through surveys. The surveys found that soap operas are aimed primarily at working class females adults. Specifically, over 60% said soap operas featured strong independent female characters. Over 80% said domestic issues were the most common storylines as they are personally relatable. Over 50% said soap operas were aimed at adults for escapism. Based on this research, Hannah plans for her soap opera trailer to appeal to working class female adults by featuring domestic storylines they can relate to.
Survey results a2 media
This document summarizes the results of a survey about conventions for soap opera trailers. Key findings include:
- Trailers should use dialogue and action to introduce characters and hint at upcoming storylines like arguments and deaths. Cliffhangers are also important.
- Visually, trailers benefit from quick cuts, close-ups, and varied lighting and locations.
- Gender roles in soap operas are often stereotypical but some shows feature strong female characters. Trailers could consider counter-stereotypical portrayals.
- Audiences expect trailers to provide hints about upcoming narratives, mention what channel/when the show will air, and end on a cliffhanger.
Primary Research Results
This document summarizes the results of a survey about soap operas. The survey was conducted to help create a teaser trailer for a new soap opera. Key findings from the survey include:
- Most viewers watch soap operas for escapism and personal identification with characters.
- Romance and thrillers were the most enjoyed genres.
- The target demographics are teenagers to young adults, but the trailer will also appeal to older audiences.
- EastEnders is the most popular existing soap opera among respondents.
Q4 media evaluation
This document discusses the target audience for a media production called Apparition. The primary audience is identified as 15-24 year old, heterosexual, white females from a C2-E income bracket. Web 2.0 is seen as the best way to attract this digital native audience. Feedback from a questionnaire showed that the opening sequence was engaging and grasped the audience. Areas for improvement included making the narrative more understandable and relatable. Based on the feedback, the secondary audience may be changed to females rather than males. Overall, the target audiences seem appropriate.
Primary research results
The document summarizes primary research results about soap operas. It asked participants questions about common soap opera storylines (relationships and murder), characters (strong female characters), target audiences (females and working class aged 30-60 who find escapism and can relate to the situations), and how to make a soap opera appealing to those who normally do not like the genre (aim for primetime and an engaging trailer). The research provides insights into soap opera tropes and audiences to help develop a new soap opera.
Primary research results
This document summarizes the results of primary research conducted about soap operas. The research found that relationships and murders are commonly used storylines. Strong dominant female characters are a common character type seen in soap operas. Most viewers are in the working class who enjoy the sense of escapism and ability to relate to working class characters and communities portrayed. The research also found that females watch soap operas the most and the content needs to better appeal to male audiences. In general, those surveyed did not enjoy soap operas, highlighting the need to create a compelling trailer to attract new viewers.
Primary research results
This document summarizes the results of primary research conducted about soap operas. The research found that relationships and murders are commonly used storylines. Strong dominant female characters are a common character type. Soap operas appeal most to working class audiences who enjoy the sense of escapism and ability to relate to the situations. Overall, most participants did not enjoy soap operas, indicating a need to attract new audiences.
Primary Research About Soap Operas
The document summarizes primary research conducted on audience preferences for soap operas. Key findings include:
- Over 60% of respondents preferred an urban setting for a soap opera.
- Relationships and violence were the most popular content themes.
- Over 80% of respondents were female.
- Characters should be both realistic and emotionally engaging.
- Stereotypical characters were seen as appropriate by most.
- Respondents preferred an evening start time of 8:00pm.
- Most wanted to see completely new and different ideas in a soap opera trailer, surprisingly.
The research gave insights to help tailor a soap opera trailer to audience expectations.
Evaluation question two
The document discusses the main character, Gary, featured in the opening sequence. Gary fits into the social group of a family man and father figure. He is portrayed as the dominant person in the nuclear family who works and provides for his wife and children. However, the character also has a dark and psychopathic side. While Gary follows some stereotypes as the male villain, he also subverts expectations by being a family man rather than a typical thriller villain. The representation of Gary as both good and bad challenges audience perceptions of characters and their Binary Opposites theory that people can only be understood as purely good or bad.
Soap opera genre target audience task
The document discusses the stereotypical target audience for soap operas. It states that according to Hartley's 7 subjectivities, the target audience is typically females aged 16 and older, as females tend to become more emotionally invested in the soap opera stories. It also notes that the audience is more likely to come from working class or middle class backgrounds, as they can relate more to the issues addressed. Additionally, the document suggests that in terms of socio-economic needs, the target audience falls into categories B-D, as the topics covered generally relate more to their real lives.
Questionnaire on audience research for horror
The document summarizes the responses to a 10 question audience research questionnaire for a horror film trailer. Key findings include:
- The target audience was evenly split male and female aged 17-18 who enjoy psychological and body horror genres.
- They prefer the trailer to be set at night in houses with some blood and gore, and plotlines involving kidnapping or possession.
- The most important technical elements are sound design and mise-en-scene to build tension and make the world feel realistic.
Audience profile survey monkey
The document summarizes the results of a survey about audience preferences for soap operas. Key findings include:
- EastEnders is the most popular soap, followed by Hollyoaks and Emmerdale. Neighbours, Home and Away, and Doctors received no responses.
- The majority watch soaps every night and prefer storylines involving mysteries like murders.
- Audiences want soap trailers to show characters, drama, and gossip while using exciting music to build tension. They prefer action-packed trailers over slow ones.
- Trailers should not be overly dramatic, focus too much on one character/storyline, or use too many transitions. Younger, more realistic characters and storylines are
Primary Research
Emma Walker conducted a survey to understand audience preferences for soap operas. The majority of respondents were ages 14-19 and watched soap operas weekly or occasionally. Most would learn about new soap operas through TV ads. Respondents expected soap opera settings to be in close-knit communities and characters to display emotions like anger and drama. They preferred soap operas to air weeknights between 8-9pm, targeting young adult and adult audiences. Respondents said they watch soap operas most for escapism, and including a strong female character could attract more male viewers. Unexpectedly, few wanted soap operas to be completely realistic, preferring entertainment elements.
Target audience final
Soap operas typically target audiences aged 16-80, with the main gender being women. They also tend to attract middle-class and lower-class viewers who relate more to the middle-class and lower-class characters commonly portrayed. Soap operas feature a mixture of ethnicities to appeal to diverse audiences. The typical class of soap opera viewers is working class (C1-E), who can relate to the everyday issues addressed, such as those shown in cafes and pubs settings.
Target audience
This document discusses the target audience of soap operas. It states that the average age range that watches soap operas is 16-80 years old as people of different ages can enjoy and relate to the dramatic aspects. It also says that the main gender that watches soap operas is women, as they are often homemakers and can watch during the day. In terms of socioeconomic class, people from middle to lower class tend to watch more than other classes, as the characters are usually of those classes as well. Finally, it discusses how soap operas feature characters from different ethnicities so audiences of all ethnicities can relate to and enjoy the shows.
Audience profile focus group complete
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Question 5
The document discusses how the creator addressed their target audience for their thriller film project. They conducted pre-production and post-production surveys using Survey Monkey to understand preferences of their potential audience. The pre-survey asked about favorite genres and character roles to get insight into the target audience, which was mainly females aged 16-22. After production, another survey was done of their media group about what they enjoyed in the film. Feedback was also gathered from social media posts to a similar aged group. One positive comment on their Wordpress blog from a member of the target audience reinforced that lighting and characters attracted the audience. Overall, the surveys showed a female protagonist in a psychological thriller set in a rural area would be most appealing to the target
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience of a thriller movie opening. Key findings include:
- The majority of respondents were 18-25 years old, as desired.
- Respondents were split evenly between male and female.
- Costumes, props, and narrative were seen as important by most.
- Supernatural thriller was a favored subgenre.
- Respondents were split on whether to use black and white or color.
- Most respondents favored an unpredictable, contemporary storyline over a traditional, predictable one.
Questionnaire Evaluation
The document contains the results of a questionnaire given to participants about their preferences and opinions regarding horror films. The questionnaire covered topics like preferred age ratings, gender demographics, scariest genres (psychological vs. gory), important elements like storyline, preferred settings, actor fame, clichés to avoid, and favorite films. The responses are being used to help determine ratings, themes, settings, actors, and elements to include in a horror film being created.
Question 5: How did you attract/address your audience ?
The document discusses how the author addressed their audience when creating an opening scene for a film. They aimed to attract viewers of thriller films by incorporating conventions of the genre, such as using different camera shots and background music to build suspense. Feedback indicated that flipping the stereotype of the stalker's gender was unexpected. However, some shots did not clearly show the character's identity or relevance to the story. The author concludes they could improve by adding more scenes to the opening without revealing too much.
Similar to Hannah Hughes: Primary research analysis (20)
Question 5: How did you attract/address your audience ?
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Before and after
This document is a student's portfolio submission for an AS Level media studies course. It includes before and after shots of the student's work on a music magazine, demonstrating significant improvements made to the magazine cover, content pages, and double page spreads. The portfolio is submitted under the student Hannah Hughes' name and candidate number for their school.
Question 2
The document discusses how the candidate's magazine front cover photo represents social groups similarly to the Kerrang! magazine that influenced it. Both photos show the models staring directly at the camera from the front in similar poses. While the expressions differ slightly, with the Kerrang! model looking more playful and the candidate's model looking mildly happy but serious, the hairstyles suggest both magazines represent a down-to-earth, natural look. The camera angle, lighting choices, and costumes were also chosen differently between the photos to convey different meanings and representations of the featured artists.
Meeting notes
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Question 4
Candidate Hannah Hughes used various Adobe software like Photoshop, Premier and After Effects to create media products for her soap opera project. She edited clips and added effects in Premier to create a trailer. Photoshop was used to edit images and add effects for the magazine cover and poster. Planning and research involved analyzing other soap operas online and through surveys to determine conventions and audience preferences to include. Microsoft Word and Survey Monkey were also utilized during the planning, production and evaluation stages.
Locations recce
Hannah Hughes is creating a magazine portfolio and has outlined three photoshoots needed - a close-up of Jamila Torres playing Jess Harper for the magazine cover, a long shot of Kier Spiers playing guitar to portray him as an up-and-coming artist, and a close-up of herself as editor to look relaxed and professional. She notes the location, time, date, lighting, costumes, and people needed for each shoot. Permission is required from teachers Mr. Kemp and Mrs. Kuzdenyi to use the photography and drama rooms. Potential risks include rooms not being available, equipment failure, subjects not having free periods to meet, subjects becoming ill, and no cameras being available.
Production plan
Hannah Hughes is creating a production plan for researching and producing a magazine called 'Riot'. Her plan outlines activities for each day of the week beginning January 5th, 2015. On Monday she will research the production process for 'Riot', on Tuesday how long it takes to release each issue, on Wednesday she will research the editor and job roles, on Thursday the production company that publishes 'Riot' and costs of publishing, and on Friday key people involved in the production process like journalists and the production manager.
Preliminary cover and content page
This issue of the ST.A NEWS features interviews with several students, including Chris Jacobs on page 5, Molly Ford on page 14, and Beth Vaughn on page 27. It also previews upcoming school trips and new teachers, and provides exclusive hints about the upcoming school production. Readers can enter to win an iPad and find information about teacher reviews, school posters, and gossip within its pages.
Poster mind map
This document is a mind map and research for a poster for a soap opera ancillary product. It discusses potential themes of romance, mystery, and danger. Ideas for taglines include "Trapped!", "Where is she?", and "Will they ever find her?". Potential image ideas show a scared girl, parents facing away from each other, and a mother with the bad guy and husband. Other considerations are using social media hashtags, synergizing with a magazine, and including broadcast information. The conclusion discusses taking photos, organizing props, choosing a font, and using Adobe Photoshop CS5 to create the poster.
Poster mind map
Hannah Hughes is creating a poster for a new soap opera. She has generated several ideas for themes, taglines, and images for the poster. Some theme ideas are a dark theme to convey danger, a romantic theme to appeal to multiple audiences, and a mystery theme to attract viewers. Example taglines include "Trapped!" and "Where is she?". Potential images include a scared little girl with a villain, a mother holding her daughter between her and her estranged husband, and parents facing away from each other with their daughter between them. Hannah plans to take her own photos, organize props, download a font, and create the poster in Adobe Photoshop CS5.
Ancillary product poster - analysis task
The document provides an analysis of a student's exemplar work on analyzing a soap opera poster. The student analyzed various elements of the poster, including the black and white manipulation of the image and how certain colors were used to denote meanings. The analysis discusses how the tagline and date displayed provides clues to the storyline. The document concludes by stating elements the student would repeat in their own soap opera poster analysis, such as using date of airing, symbolic colors, and prominent channel logo.
Ancillary product magazine - analysis task.pptx2
This document analyzes conventions used on the covers of three different soap opera magazines: What's On TV Magazine, Inside Soap Magazine, and Soap Opera Digest Magazine. It identifies design elements like headlines, images, colors, and logos and explains how they are used to attract readers and promote the stories. It also evaluates which conventions from each magazine cover would be effective to repeat in one's own magazine design to create brand recognition and appeal to audiences.
Mind map
This document contains a mind map created by Hannah Hughes for their music magazine portfolio project. The mind map includes potential magazine titles like "Crash", "Old Classics", and "Riot" and explores color schemes like dark purple, blue and white, and red and yellow. It also discusses important branding elements like keeping the title present on every page and using consistent fonts. The language of the magazine's strapline "The riot revolution is here" is analyzed for appealing to the target audience. Finally, the types of images needed are addressed, recommending close-up, face shots of artists to convey emotion.
Questionnaire
This document is a magazine survey with 10 multiple choice questions about the respondent's demographics, buying habits, preferences for magazine content, layouts, and house styles. It asks the respondent to select options for gender, age, how often they buy magazines, genres of magazines purchased, whether they would read certain articles based on sell lines, suggestions for additional sell lines, their preferred main image and reasons for it, preferred layout and reasons, preferred house style, and reasons for choosing one magazine over others. The survey thanks the respondent for their time and states their answers will be useful for research.
Prop list
Hannah Hughes is creating a rock magazine for a school project. She lists props and reasons for including them to make the magazine look professional. She plans to feature models holding a guitar to define them as artists, wearing dark clothing and jeans stereotypical of rock, and done up with hair and makeup to look like real rock stars. Accessories will add character. A camera and tripod will be used to take high quality photos fitting for the magazine.
Photo shoot plan
The document is a photo shoot plan for a rock music magazine. It outlines that Hannah Hughes will take photos of people aged teens to 20s dressed and styled like rock artists, using props and clothing to resemble bands like Paramore. Mid-shots will primarily be used to focus on the subjects. High key lighting will be used and photos edited in Photoshop for quality. Inspiration photos show individual artists and bands that attract the target audience. Specific models are identified and will be styled in stereotypical rock clothing, accessories, and hair styles. Most photos will be taken outside for natural lighting.
Survey results.pptx2
Hannah Hughes analyzed data from a music magazine questionnaire. She found that rock was the most popular music genre, so she will focus her magazine on rock. While few respondents actually buy music magazines, they are still familiar with the format. Most said they would buy a magazine monthly. Respondents preferred a sensational sell line about a celebrity's private life. Most were willing to pay £2 for a magazine and would purchase one for a promotion. Therefore, Hannah's monthly rock magazine will include a celebrity gossip sell line and promotion to appeal to her target audience.
Masthead font styles marked
Hannah Hughes is evaluating different font styles to use for the masthead of her music magazine. She considers fonts like DeathRattle BB, Rock's Death, Shut'Em Down, Script MT Bold, and Plane Crash. She ultimately selects Plane Crash because it is bold and will draw attention, matching her target audience's preferences based on her research. The font also conveys a professional look and is similar to the style used by Kerrang!, her source of inspiration for the magazine.
Prop list
Hannah Hughes is creating a rock magazine for a school project. She lists props and reasons for including them to make the magazine look professional. She plans to feature models with guitars to define them as artists, dark clothing to target the rock genre audience, jeans which are typical for rock artists, hair and makeup to make the models look like real rock stars, and simple accessories to suggest pride in appearance. A Canon camera and tripod will be used to take high quality photos essential for the magazine.
Mood board.pptx2
This document is a student's explanation for their music magazine mood board submission for an AS Level media studies course. The student chose images from rock magazine covers as inspiration because they convey a "rock" genre style. The covers will inspire the design of their own magazine cover and the types of images included within the magazine.
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Hannah Hughes: Primary research analysis
- 1. Primary Research Analysis Hannah Hughes
- 2. Candidate name: Hannah Hughes Candidate number: 4067 Centre name: St. Andrews Catholic School Centre number: 64135
- 3. When asked what gender soap operas are aimed at 63.64% said that they were aimed at females. This could be because there are often ‘strong, independent female characters’ (Feasey - 2007) that are extremely counter-stereotypical. This could make women feel empowered and give them a chance to escape from their real lives. In my trailer I would use the strong female character, however I wouldn’t want to over sell it as I don’t think this extreme personality would appeal to our audience.
- 4. There are often multiple problems within soap operas, which is know as a multi-stranded narrative, however when asked what the most common was over 80% said domestic issues were the most common. In my opinion with is because it is the more ‘personally identifiable’ (Katz) trait for everyday audiences. This could be because it is easier to sympathize with the characters. This is something I would like to bring forward into my trailer. I will be using a domestic issue theme so that the audience will be able to sympathize with the characters easily.
- 5. When asked what age range do you think soap operas are aimed at 54.55% said that they felt it was aimed at adults. This could be as hard working people they need to watch soap operas as it gives them ‘escapism’ (Katz) and a chance to relax. This could also be because the majority of characters in soap operas are adults, and so the audience feel they can relate to the issues. I would use this in my trailer by ensuring that the audience would be able to relate to the emotions of my characters.
- 6. When asked who soap operas were aimed at there was no surprise that 55.55% of resonance said the working class. In the following question I asked why they felt soap operas were aimed at the working class. Many said it was because ‘they could relate’ to the situations within soaps. Some said that it was a form of ‘light entertainment’ that creates ‘strong personal identity’ that you don’t get with the other classes. Overall I think I will bring the working class relation into my soap opera trailer.