This document summarizes the results of demographic and psychographic research into a potential target audience. The demographic research shows the target is primarily female aged 16-18 from social classes C1 and C2. Most enjoy supernatural horror and hybrid genres. The psychographic research found the target values strong, independent women and prefers films that both entertain and make them think, with comedy and horror as favorite genres.

1. Demographic research into
Target Audience

2. 11
19
-10
10
30
Female Male
Gender Type
Gender
12 17 1
-20
30
16 17 18
Age of Potential Target
Audience
Age
0 3 16 9 2
-10
10
30
A B C1 C2 D
Social Class
Social Class
Results - Demographic

3. What Type of Horror do You Enjoy?
 Mans Inhumanity to Man
 Science Gone Wrong
 Supernatural
 Hybrid Genre e.g. Comedy Horror
3
8
4
15
0
5
10
15
20
25
30
Mans In humanity to
Man
Science Gone Wrong Supernatural Hybrid Genre
Type of Horror
What Type of Horror do you like?

4. Psychographic Question
 1) Do you value representation of women as:
 - A damsel in distress
 - Strong and independent
 2) Do you value representations of men as:
 - Strong and heroic
 - Submissive
 3) Do you prefer films that entertain you or make a point and make you think?
 4) Which celebrities do you look up to?
 5) What is your favourite genre of film

5. Results
20
10
0
10
20
30
A damsel in distress Strong and independent
Representation of Women
Representation of Women
24
6
0
10
20
30
Strong and Heroic Submissive
Representations of Men
Representation of Men
18 12
-20
30
Entertain Make a point
Films that Entertain or
make a point
Films that Entertain or make a point
10 7 10 3
0
10
20
30
Comedy
Horror
Action Gangster Sc-fi
Favourite Film Genre
Favourite Film Genre