Price discrimination in e-retail
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The document discusses different types of price discrimination, including first degree, second degree, and third degree price discrimination. It then discusses how price discrimination is used in e-retail, with some online retailers changing prices frequently and dramatically based on factors like user location through a practice called variable pricing. Some websites have faced criticism for using variable prices in ways that are not transparent to users.
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The document provides an overview of rural marketing in India. It discusses:
1) Rural marketing is becoming increasingly important as rural markets outpace urban markets in growth. Many companies have made inroads into rural India.
2) Rural consumers have different characteristics than urban consumers due to factors like occupation, income sources, and lifestyle. Their buying behavior is influenced by their culture, reference groups, and available information.
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Students should be able to:
Explain and evaluate the potential costs and benefits of monopoly to both firms and consumers, including the conditions necessary for price discrimination to take place
Diagrams should also be used to support the understanding of price discrimination
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Penetration priing
Penetration pricing is a strategy used by new entrants to gain market share by initially setting low prices. It aims to quickly switch customers from competitors by creating brand loyalty and generating significant demand. A company can use penetration pricing when there is little product differentiation, demand is price-elastic, and economies of scale can be realized. An example is a company entering the notebook market and selling notebooks below cost at $5.50 to capture market share from competitors selling at $10, utilizing their large production capacity. The strategy allows for rapid adoption but risks customers expecting permanently low prices and a price war damaging profitability long-term.
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Price discrimination in e-retail
- 1. PRICE DISCRIMINATION IN E-RETAIL SERVICE MARKETING PRESENTED BY M INDRAJA 15331E0075
- 2. • Price Discrimination • Types Of Price Discrimination 1) First Degree 2) Second Degree 3) Third Degree • Price Discrimination In E-Retail CONTENTS
- 3. PRICE DISCRIMINATION The action of selling the same product at different prices to different buyers, in order to maximize sales and profits. EXAMPLE: Airline travel
- 4. Types of Price Discrimination • First Degree Price Discrimination • Second Degree Price Discrimination • Third Degree Price Discrimination
- 5. First Degree Price Discrimination First-degree discrimination, or perfect price discrimination, occurs when a company charges the maximum possible price for each unit consumed. This type of discrimination is rarely practiced.
- 6. Second Degree Price Discrimination Second-degree price discrimination occurs when a company charges a different price for different quantities consumed, such as quantity discounts on bulk purchases. EXAMPLE: Electricity
- 7. Third Degree Price Discrimination This involves charging a different price to different groups of consumers. These groups of consumers can be identified by particular characteristics such as age, sex, location.. EXAMPLE: Time of Purchase, Age discounts
- 8. PRICE DISCRIMINATION IN E-RETAIL Online price discrimination has attracted immense popularity and heat in the last few months when the Wall Street Journal revealed some websites that used variable prices based on users’ location and other statistics.
- 9. Some online retailers have been known to change product prices frequently and dramatically, a method called variable pricing.
- 11. BIBILIOGRAPHY • http://www.investopedia.com/terms/p/price_discrimination.asp#ixzz4Pzb2yMW0 • http://www.pressherald.com/2014/11/05/price-discrimination-online-whats-behind-your-price/ • https://econsultancy.com/blog/62699-online-price-discrimination-a-surprising-reality-in-ecommerce/ • https://www.google.co.in/search?newwindow=1&biw=1440&bih=745&tbm=isch&q=freecharge+coup ons&sa=X&ved=0ahUKEwiuvKWQ0ajQAhXGQY8KHdBPAZ4QhyYIHg#imgrc=KJfj9CCpaUODiM% 3A
- 12. THANK YOU