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ICICI PRUDENTIAL  LIFE INSURANCE Presented By
Product Profile  Insurance Solutions for Individuals 2. Savings & Wealth Creation Solutions Cash Plus  Save’n’Protect  Cash Back Lifetime Super & Lifetime Plus  Life Link Super  Premier Life Gold  Invest Shield Life New Invest Shield Cash back
3. Protection Solutions  LifeGuard  Home Assure  4. Child Plans  Education insurance  SmartKid  Retirement Solutions  Forever Life  Life Time Super Pension  Life Link Super Pension
Health Solution  Health Assure and Health Assure Plus  Cancer Care  Group Insurance Solutions Group Gratuity Plan  Group Superannuation Plan  Group Immediate Annuities  Group Term Plan
Flexible Rider Options  Accident & disability benefit  Critical Illness Benefit  Income Benefit  Waiver of Premium
SWOT ANALYSIS
Strengths ICICI Prudential is No. 1 private life player in India. Innovative insurance policies with rider benefits. Motivation factors provided by the company. One of the largest financial Institution of India’s. Second largest bank with network of 469 branches and 1740 ATM’s across India. A huge database of corporate clients, retail customer, and bank customers of ICICI. Training provided to all people associating with ICICI prudential. Highest paid up capital deposited in IRDA, in comparison to all players. Assets base of ICICI is more then Rs 1, 08,000 Crores.
WEAKNESS Very huge premiums of policies. Compare to other insurance sector. Minimum premium is 19000.(Expect tax saving policy only 10,000) Target upper class people only. Policy charges are very high. And problematic to advisors also. Poor distribution is in English language only.
OPPORTUNITIES Tie up with more corporate agents all over India. Tie up with broker also No. of adopting new technology. Strong Brand of Company Helps to boost sales inn market  Attract more people of providing customer centric products
THREAT Threat from existing life insurance players Threat from new entrance. Threat to substitute products Change in the policy of IRDA Competition from more & more new players People don’t aware of different distribution channel
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CONCLUSION