The document discusses the challenges of new product development, listing global competition, time to market, market potential, technological change, distribution challenges, developing new features, price, addressing critical unmet needs, promotion difficulties, overcoming resistance to change, assessing market size, and dealing with government policies as some of the key challenges. It uses examples like Mahindra & Mahindra, Zara, Facebook, Instagram, Apple, Starbucks, Google, Emami's Fair & Handsome, Segway, Micromax Canvas, Ra.One, and Coca-Cola to illustrate how companies have dealt with these challenges.

1. CHALLENGES TO NEW
PRODUCT DEVELOPMENT
BY: IBADAT SINGH SETHI
ROLL NO. 15-MBA-2012
II SEM

2. • How does one make a successful product ?

3. • What is New Product development?

4. Challenges to New Product
Development
• GLOBAL COMPETITION
MAHINDRA &
MAHINDRA

5. Challenges to New Product
Development
• TIME
ZARA

6. Challenges to New Product
Development
• MARKET POTENTIAL
FACEBOOK AND INSTRAGRAM

7. Challenges to New Product
Development
• TECHNOLOGICAL CHANGE
APPLE

8. Challenges to New Product
Development
• DISTRIBUTION
STARBUCKS

9. Challenges to New Product
Development
• NEW FEATURES
GOOGLE

10. Challenges to New Product
Development
• CRITICAL UNMET NEEDS
EMAMI
FAIR & HANDSOME

11. Challenges to New Product
Development
• MARKET SIZE
SEGWAY

12. Challenges to New Product
Development
• PRICE
MICROMAX CANVAS

13. Challenges to New Product
Development
• PROMOTION
RAONE

14. Challenges to New Product
Development
• RESISTANCE TO CHANGE
COCA-COLA

15. Challenges to New Product
Development
• Government Policies
New drug

16. CONCLUSION
• Global competition
• Time
• Market potential
• Technological change
• Distribution
• New features
• Price
• Critical unmet needs
• Promotion
• Resistance To Change
• Market size
• Government Policies