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Preventing the
5 Deadly Diseases of Management
Interview	
  with	
  W.	
  Edwards	
  Deming	
  
Agile	
  Cure	
  by	
  Mischa	
  Ramseyer	
  
Presented	
  @	
  GOTO	
  Zürich,	
  10.04.2013	
  
Agile Coach & Trainer Management Coach & Trainer
hJp://www.management30.com	
  
Mischa Ramseyer
@ramsyman
The Interview
Mischa RamseyerW. Edwards Deming (1900 – 1993)
Lack	
  of	
  
Purpose	
  
Short	
  
Term	
  
Thinking	
  
Annual	
  
RaSng	
  of	
  
Perform.	
  
Mobility	
  
of	
  Mgmt	
  
Mgmt	
  
by	
  
numbers	
  
Our Mission
Stop the Virus!
Good to know our Mission!
What now?
Build awareness!
I cannot fight, what I don‘t see!
OK, we are aware...
What now?
Lack	
  of	
  
Purpose	
  
Short	
  
Term	
  
Thinking	
  
Annual	
  
RaSng	
  of	
  
Perform.	
  
Mobility	
  
of	
  Mgmt	
  
Mgmt	
  by	
  
numbers	
  
But where?
What‘s the most important thing?
Lack	
  of	
  
Purpose	
  
Short	
  
Term	
  
Thinking	
  
Annual	
  
RaSng	
  of	
  
Perform.	
  
Mobility	
  
of	
  Mgmt	
  
Mgmt	
  
by	
  
numbers	
  
Define Purpose!
Why are you here?
hJp://www.scoJwhitelaw.com/gallery/	
  
Be inspiring
Organize the world’s information
and make it universally
accessible and useful.
To provide
the best
customer
service
possible.
We’re always creating.
Define your Mission, or ...
10.04.13	
   From	
  Vision	
  to	
  Backlog	
   18	
  
hJp://www.liip.ch/staSc/manifesto/index.html	
  
... a Manifesto
Align Business to Purpuse
Do you mean strategy alignment?
If the strategy isn‘t the foundation,
what is it then?
hJp://en.wikipedia.org/wiki/Zappos.com	
  
Values:	
  hJp://labyrinthgal.blogspot.ch/2010/06/delivering-­‐happiness-­‐book-­‐report.html	
  
Movement:	
  hJp://www.deliveringhappiness.com	
  	
  
To provide the best customer service possible.
hJp://www.liip.ch/de/who/philosophy	
  
The set of guiding values, principles
and beliefs we call ...
hJp://enviableworkplace.com/company-­‐culture/	
  	
  
Values	
  &	
  Principles	
  
•  Who are we?
•  Lifetime
Mission	
  
•  Why do we exist?
•  10 – 20 years
Vision	
  
•  What do we want?
•  5 - 10 years
Strategy	
  
•  How will we do it?
•  1 - 5 years
Alignment	
  
©	
  2012	
  –	
  2013	
  pragmaSc	
  soluSons	
  gmbh	
  
hJp://www.businessmodelgeneraSon.com/canvas	
  	
  
hJp://www.slideshare.net/Alex.Osterwalder/a-­‐business-­‐model-­‐for-­‐solar-­‐energy-­‐sunedison-­‐3319168	
  	
  
http://businessmodelsbeyondprofit.com
hJp://www.peerup.ch	
  
Let peers rate!
hJp://www.valveso_ware.com/company/Valve_Handbook_LowRes.pdf	
  
hJp://www.valveso_ware.com/company/Valve_Handbook_LowRes.pdf	
  
1
KUDO
BOX
MANAGEMENT 3.0 WORKOUT
© 2012 JURGEN APPELO
MANAGEMENT30.COM/KUDOBOX
hJp://www.management30.com/workout/kudo-­‐box/	
  	
  
6
Rewardscanworkforyourorganization,andnotagainst
it, when you take the following six rules into account:
Don’t promise rewards in advance.
Give rewards at unexpected moments, so
that people don’t change their intentions
and focus on the reward. When acknowled-
gement of good work comes as a surprise,
research says intrinsic motivation will not
be undermined [Pink, Drive l:524].
Keep anticipated rewards small.
Sometimes you cannot prevent people an-
ticipating a potential reward. In such cases,
according to research, big rewards are likely
to decrease the performance of people. This
might be because the stress of anticipation
will interfere with people’s working memory
[Fleming].
Reward continuously, not once.
Do not look just once per month or once per
year for something to celebrate. Every day
can be a day to celebrate something. When
people do useful work every day, every day
is an opportunity for a reward [McCrimmon,
“Celebrating Success”].
1 2 3 7
Reward publicly, not privately.
Everyone should understand what is rewar-
ded and why. The goal of giving rewards is
to acknowledge good work, and have people
enjoy it too. To achieve this, a regular public
reminder works better than an annual pri-
vate one [Alberg, “Celebrate Success”].
Reward behavior, not outcome.
Outcomes can often be achieved through
shortcuts, while behavior is about decent
work and effort. When you focus on good
behavior, people learn how to behave. When
you focus on desired outcomes, people may
learn how to cheat [Fleming].
Reward peers, not subordinates.
Rewards should not come just from the ma-
nager. Find a way for people to reward each
other, because peers often know better than
managers which of their colleagues deserve
a compliment [Tynan, “Reward Employees”].
These six rules for rewards give you the best chance at increasing
people’s performance and enjoyment, while encouraging intrinsic
motivation instead of destroying it. Notice that an incidental com-
pliment addressed at a colleague in a meeting, for a job well done,
satisfies all six criteria. A well-aimed kiss, blown carefully across a
conference table, can also do wonders, I’ve noticed (just kidding!) It’s
not that difficult to implement rewards well.
The Six Rules of Rewards
hJp://www.management30.com/workout/kudo-­‐box/	
  	
  
Develop Leaders from the inside!
We need
craftsman!
Shu 	
  tradiSonal	
  wisdom,	
  learning	
  fundamentals 	
  appren)ce	
  
Ha 	
  detachment,	
  breaking	
  with	
  tradiSon 	
  journeyman	
  
Ri 	
  transcendence,	
  everything	
  is	
  natural 	
  master	
  
craftsman development
hJp://en.wikipedia.org/wiki/Shuhari	
  	
  
hJp://en.wikipedia.org/wiki/Master_cra_sman	
  
hJp://www.management30.com/workout/business-­‐guilds/	
  	
  
OK, we understood that
craftsmanship is important, but
where are the leaders?
True North
Values
Challenge
Kaizen
Go and See
Teamwork
Respect for
Humanity
1.  Commit to self-development
Learn to live True North values
through repeated learning cycles
2. Coach and
Develop Others
See & challenge true
potential in others through
self-development
learning cycles
3. Support Daily Kaizen
Build local capability throughout for
daily management & kaizen
4. Create Vision and
Align Goals
Create True North vision
& align goals vertically
and horizontally
Optimize the Whole!
But how can we do this?
Ask the „Ultimate Question“
It‘s called the Net Promoter Score
hJp://en.wikipedia.org/wiki/Net_Promoter	
  
Is customer satisfaction the only
KPI that measures?
Take different perspectives into account!
It’s	
  like	
  a	
  balanced	
  scorecard,	
  but	
  2-­‐dimensional	
  
perspective	
  
dimension	
  
1. 	
  Time	
  
2. 	
  Tools	
  
3. 	
  People	
  
4. 	
  Value	
  
5. 	
  FuncSonality	
  
6. 	
  Quality	
  
7. 	
  Process	
  
1. Employee	
  
2. Team	
  
3. Organization	
  
4. Customer	
  
5. Manager	
  
6. Supplier	
  
7. Community	
  
hJp://www.management30.com	
  
Install a Management Cockpit
Tipp: Create company-wide goals!
Lack	
  of	
  
Purpose	
  
Short	
  
Term	
  
Thinking	
  
Annual	
  
RaSng	
  of	
  
Perform.	
  
Mobility	
  
of	
  Mgmt	
  
Mgmt	
  
by	
  
numbers	
  
Define	
  
Purpose	
  
Align	
  
business	
  
to	
  
purpuse	
  
Let	
  peers	
  
rate	
  
Develop	
  
leaders	
  
from	
  
Inside	
  
OpSmize	
  
the	
  
Whole	
   Don‘t
fall back!
I‘m interested in
your stories as well!
Con$nuous'Innova$on'
Network'&'Empowerment'
Do'the'Right'Thing'
Do'the'Thing'Right'
Strategy'
Organisa$on'
Effec$veness'
Efficiency'
Culture'
Context'&'
Constraints'
Delivery'
Products'
'Services'
©'2012'I'2013'pragma$c'solu$ons'gmbh'
The'Pragma$c'Organisa$on'
The''
Pragma$c'
Organisa$on'
is'deligh$ng'their'
employees'thru'long'
$me'purpose'
is'deligh$ng'their'
clients'thru'
con$nuous'
innova$on'
is'organized''
as'a'network'of'
empowered'teams'
delivering'value'
is'delivering'the'right'
products'&'services'in'
the'right'quality'
©'2012'I'2013'pragma$c'solu$ons'gmbh'

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