3. Today’s Agenda
1. Introductions/Team Formations
2. Introduction to Entrepreneurship
3. Creating an Entrepreneurial Mindset
4. The Lean Startup
5. Idea Generation
6. Business Model Canvas
19. We all face limits – not just in talent, but in
opportunity. But more often than we think, our
limits are self imposed. We try, fail and conclude
we’ve bumped our heads against the ceiling of
possibility. Or maybe after taking just a few steps we
change direction. In either case, we never venture as
far as we might have.
To be gritty is to keep putting one foot in front of
the other. To be gritty is to hold fast to an interesting
and purposeful goal. To be gritty is to invest, day after
week after year, in challenging practice. To be gritty is
to fall down seven times, and rise eight.
-Angela Duckworth
28. Practicing Gratitude
1. Think of 3 things that you are grateful for.
2. Spend 30 seconds to a minute truly in an
emotional state of gratitude.
3. Write each one down.
29.
30. Meditation
• Download the app Headspace or Calm (or
read Andy Putticombe’s book).
• Meditate for 10 minutes each day.
– This is not quiet time. This is NOT time to think.
This requires mental practice and focus.
• Record your completion.
31.
32. Complete Written Affirmations
1. Allow yourself to dream of extremely lofty
achievements.
2. Picture what it’s like to be living in that state.
3. Write down your affirmation, 15 times.
33.
34. Exercise & Diet
• Focus on the process not the end objective.
• Establish simple routines that can be
measured.
• Record your successes and failures.
35.
36. Practicing Random Acts of Kindness
• Look for new ways to selflessly improve your
world and those that live in it. (BEYOND YOUR
NORMAL SELF).
• Record your act and the feeling you got from
completing it.
37.
38. Journaling & Reflection
• Look back on your day and your recorded
activities.
• Write down your highs and lows. What do
you want to do again and what would you do
different?
• Record themes that emerge.
39. Create your own Journal
Tool
1. Practice Gratitude
2. Meditate
3. Affirmations
4. Exercise & Diet
5. Random Acts of Kindness
6. Journal Reflection
43. 1. Collect Raw Materials
2. Use Your Subconscious Mind
3. Separate Analyzing and Generating
4. Think and Rest
5. Generate Many Ideas
6. Have Fun
7. Believe and Desire
44.
45.
46. Create your own Journal
Tool
1. Practice Gratitude
2. Meditate
3. Affirmations
4. Exercise & Diet
5. Random Acts of Kindness
6. Journal Reflection
7. Idea Logging
8. Experiential Learning
9. Problem Solving
47. 5. The Lean Startup
Success can be engineered
by following the right
process, which means it can
be learned, which means it
can be taught.
48. 1. Startups Need to be managed differently from
established companies
49. 2. The purpose of the
startup is to find a
sustainable business
model.
50. 3. Find your sustainable business model through
validated learning.
51. 4. The leap of faith
assumptions: test your value
and growth hypotheses.
61. Model of Service Tranference
Based on SDL’s 4 Axioms
Value Creating
Actor
1
Value Creating
Actor
2
Market
Facing
Resources
Non Market
Facing
Resources
Non Market
Facing
Resources
timen
Value proposition
Value proposition
A3
A4
A5
A6
A7
An
SERVICE TRANSFER
62. Product Market Fit
A. Technology Driven start with the VP
B. Market Driven start with the Customer Segment
63. Your Product & Services
Pain Killers
• Savings? Time or Money
• Feel Better?
• Fix Bad Solutions?
• End Challenges
• Eliminate Risks?
• Impact Social
Consequences?
Gain Creators
• Happy customers?
• Make life easier?
• Better Outcomes?
64. Problem or Need
• Rank each pain according to INTENSITY and
FREQUENCY for your customer
65. Value Proposition - Common Mistakes
• Feature of someone else’s product.
• It’s nice to have instead of got to have
• Demand + Enough Customers
If you have to ask if you have PMF…. No.
66. Technology or Market Insights
• New scientific discoveries
– More efficient, smaller, faster, cheaper
• Value Chain Disruption
• Deregulation
• Changes in how people work, live or interact
– More convenient, better looking, design, etc.
• Where there is overlap between the two you
have a killer value proposition
67. Review
1. Introductions/Team Formations
2. Introduction to Entrepreneurship
3. Creating an Entrepreneurial Mindset
4. The Lean Startup
5. Idea Generation
6. Business Model Canvas
• (Product Market Fit)
68. Today’s Agenda
• Business Model Canvas Continued
• Customer Development Process
• Project Discussion
• Guest Speaker
– Jack Langelaan
69. 9 Questions
1. What value do we create?
2. For Whom do we create value?
3. How do we deliver value?
4. How do we communicate value?
5. How do we exchange value?
6. What resources do we need/have?
7. What skills do we need/have?
8. What partnerships do we need/have?
9. How much will it cost?
79. What skills do we need/have?
“Because the purpose of business is to create a customer,
the business enterprise has two–and only two–basic
functions: marketing and innovation. Marketing and
innovation produce results; all the rest are costs.
Marketing is the distinguishing, unique function of the
business.” Peter Drucker
83. How can you create an MVP to engage
customers?
84. How can we test our basic value and
growth hypotheses?
85. DO YOU HAVE A REPEATABLE AND
SCALABLE BUSINESS MODEL?
86. Project Development
• Value proposition – What value have you created?
• Channel Segments – For whom have you created value?
• Supply Chains (If necessary) – How will you deliver value?
• Marketing Communications – How will you communicate value?
• Revenue Strategy – How will you exchange value?
• Resources (Intellectual Property), Partnerships & Core
Competencies (Include Management Team) – What resources do
you have/need?
• Financial Analysis – What metrics matter? Will it be profitable?
• Customer Development Plan – How can you test your assumptions
to determine if you have scalable and repeatable business model?
• Call to Action – What do you need work on next and how could
someone help you get there?
What are the jobs that customers want you to do?
Understand in enough detail that you could draw a customer persona of your ideal customer on the wall.