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Lean Innovation an der HSLU

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Lean Innovation für die Betriebswirtschaft und Ingenieure.

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Lean Innovation an der HSLU

  1. 1. Norbert  Zeller Luzern,  25.  Mai  2016 Lean Innovation “Increase Success Rate of Startups” Betriebswirtschaft Ingenieure Startup Lean HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 1
  2. 2. Keep in mind Don’t sell the products you can build Build the products you can sell Life is too short to build things nobody wants HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 2
  3. 3. Experience  -­‐ What‘s in  for me? • experience-­‐check • Agile  experience (in  theory,  in   practice) • Lean  Manufactoring (SCRUM,   Kanban,  ..) • Lean  Innovation  (Lean  Startup,   Canvas,  BML-­‐Loop,  Customer   Journey/Development,  ..) • expectations (WIFM) • 1  Question – 1  Post-­‐It 5  Minuten   13./14.4.2016   www.pragmatic-­‐solutions.ch3
  4. 4. Norbert Zeller, norbert@pragmatic-solutions.ch, +41 79 402 74 59 • EE  FH,  MoM MZSG • Management  Teams  in  various  functions • Partner  at  Trivadis AG • StartAngels member • Board  member • Entrepreneur • Agile  executive  coach  at  pragmatic  solutions   HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch4
  5. 5. What is a Startup? A  human  institution  designed  to  create  new  products   and  services  under  condition  of  extreme  uncertainty (Eric  Ries,  The  Lean  Startup,  2011) 5HSLU  -­‐ 25.  Mai  2016www.pragmatic-­‐solutions.ch
  6. 6. Goal: To improve the Success Rate Source:  Ash  Maurya «Running Lean» 6 • 66%  of  successful  Startups  significantly  change  original   business  idea • “wrong”  product  and  “premature”  scaling • 9/10  failing HSLU  -­‐ 25.  Mai  2016www.pragmatic-­‐solutions.ch
  7. 7. Traditional versus Lean Source:  Ash  Maurya:  Running Lean 7HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch
  8. 8. 825.  Mai  2016 www.pragmatic-­‐solutions.ch
  9. 9. Goal of Lean Innovation Framework Finding  a  business  model,  which  is     • profitable • repeatable • scalable or  let the  Startup  die and  start a  new one 9HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch
  10. 10. Lean Innovation Framework HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 10
  11. 11. Problem/Solution Fit, Prod/M-Fit? HSLU  -­‐ 25.  Mai  2016 See:  http://practicetrumpstheory.com/2012/02/why-­‐lean-­‐canvas/ www.pragmatic-­‐solutions.ch 11
  12. 12. How? Scale Product   Market   fit Problem   Solution   fit Qualitative   Validation Quantitative   Validation Is  Business  Model   profitable,  repeatable   and  scalable? HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 12 By iterating Lean  Canvas Ideas with Build-­‐Measure-­‐Learn Feedback  Loop  through 3  stages until we reach:
  13. 13. Early Adopters HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 2.5% 13.5% 34% 34% 16% 13
  14. 14. Where is the risk? HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 14
  15. 15. HSLU  -­‐ 25.  Mai  2016 15www.pragmatic-­‐solutions.ch
  16. 16. HSLU  -­‐ 25.  Mai  2016 16www.pragmatic-­‐solutions.ch
  17. 17. BML Feedback loop Design   experiment Proposal,  Pretotype, Landing  page,  MVP  …Results   Analyse results: persevere,  pivot or  quit? weeks   not   years Assumption/ Hypothesis Run   experiment HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 17 Source:  Eric  Ries:  The  Lean  Startup
  18. 18. Running – scaling lean HSLU  -­‐ 25.  Mai  2016 18www.pragmatic-­‐solutions.ch
  19. 19. www.nasdaq.com/de/symbol/tsla/interactive-­‐chart HSLU  -­‐ 25.  Mai  2016 19www.pragmatic-­‐solutions.ch
  20. 20. MVP Definition HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 20 The minimum viable product is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on. Eric Ries
  21. 21. Minimal Viable Product An  MVP  is  NOT a  crappy  version  of  the  final  product. The  challenge  is  to  achieve  “minimal”  and “viable”. No  one  said  that  this  is  easy HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 21
  22. 22. HSLU  -­‐ 25.  Mai  2016 22www.pragmatic-­‐solutions.ch Learning is hard and often frustrating
  23. 23. LEARN: … or pivot Pivot:  A  change  in  strategy   without  a  change  in  vision HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 23
  24. 24. Experiment Report Why is it relevant? Quantify your goals set scope/timebox Plan  how to execute experiment Results =  Data Document the learning (validated, invalidated or inconclusive)   Test  value and growth hypothesis first Move  to next experiment HSLU  -­‐ 25.  Mai  2016 24www.pragmatic-­‐solutions.ch
  25. 25. Lean Dash Board (Lean Stack) Flow 25HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch
  26. 26. Lean Dash Board: Example HSLU  -­‐ 25.  Mai  2016 26 Customer  Example: Insurance  Company www.pragmatic-­‐solutions.ch
  27. 27. Combine “What?” with “How?” Scale Product   Market   fit Problem   Solution   fit HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 27
  28. 28. More information • HBS  article  „Why  lean  start  up  changes  everything“ www.steveblank.com • Steve  Blank:  “Startup  Owners  Manual” • Eric  Ries:    ”Lean  start  up“ • Ash  Maurya:  ”Running  Lean”  “Scaling  Lean” • Alexander  Osterwalder:  “Business  Model  Generation” • Brant  Cooper:  “Entrepreneurs  Guide  to  Customer                       Development” HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 28
  29. 29. The end HSLU  -­‐ 25.  Mai  2016 www.pragmatic-­‐solutions.ch 29

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