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Fredi	
  Schmidli
ACE	
  Event	
  |	
  10	
  Year	
  Lean	
  Startup,	
  Theory &	
  Practice,	
  Zürich,	
  23.	
  October,	
  2017
Lean Startup/Lean Innovation
“Increase Success of Innovation
Projects”
Overview about Theory
www.pragmatic-­‐solutions.ch
http://www.slideshare.net/pragmaticsolutions
Find this presentation tomorrow on
slideshare
223.10.2017 www.pragmatic-­‐solutions.ch
Fredi Schmidli
• Economist	
  and	
  BA
• Management	
  Teams	
  in	
  various	
  functions	
  and	
  countries
• Entrepreneur
• Business	
  Angel	
  and	
  Boardmember:	
  www.startangels.ch
• Partner	
  at	
  pragmatic	
  solutions
• Community	
  Builder:	
  meetup.com/Lean-­‐startup-­‐Zurich/
3www.pragmatic-­‐solutions.ch23.10.2017
Goal:	
  To improve the success rate
Source:	
  Ash	
  Maurya «Running Lean»
• Develop	
  product	
  in	
  half	
  the	
  time	
  and	
  at	
  half	
  the	
  cost	
  (GE)
• Reduce	
  failure:	
  “wrong”	
  product	
  and	
  “premature”	
  scaling
4www.pragmatic-­‐solutions.ch23.10.2017
Goal:	
  To improve the success rate
23.10.2017 www.pragmatic-­‐solutions.ch
• 66%	
  of	
  successful	
  products/companies	
  significantly	
  change	
  
original	
  business	
  idea
PDA	
  encryption	
  software	
  led	
  to	
  .. The	
  “Game	
  NeverEnding”	
  led	
  to	
  ..
5
23.10.2017 www.pragmatic-­‐solutions.ch
Three	
  Types	
  of	
  Innovation
Horizon	
  1
Horizon	
  2
Horizon	
  3
Core	
  Business
Emerging	
  Business
Exploration	
  
known
Semi-­‐
known
unknown
New	
  disruptive	
  
business	
  model	
  
Business	
  Model	
  Innovation
Process	
  Innovation
Todays	
  growth	
  &	
  
tomorrows	
  cash	
  flow
Generate	
  today’s	
  
cash	
  flow
Options	
  on	
  future	
  
high	
  growth	
  business
Source:	
  Baghai,	
  Coley, White,	
  Blank
time
$
6
Lean Innovation Framework
7www.pragmatic-­‐solutions.ch23.10.2017
Lean Canvas (by Ash Maurya / adapted from Osterwalder)
23.10.2017 8
Feedback loop
Design	
  experiment
Pretotype,	
  MVP,	
  …Results	
  from
experiment
Analyse results:	
  
Persevere,	
  pivot
or	
  quit
weeks	
  
not	
  
years
Assumptions/
Hypotheses
Run	
  experiment
Creativity	
  happens	
  here
23.10.2017 www.pragmatic-­‐solutions.ch 9
Customer Development
Scale
Product	
  
Market	
  
fit
Problem	
  
Solution	
  
fit
23.10.2017 www.pragmatic-­‐solutions.ch
• Understand Problem	
  
• Define Solution
• Validate qualitatively
• Validate quantitatively
• How do	
  I	
  accelerate
growth?
10
In	
  a	
  Innovation	
  Project	
  it	
  is	
  unknown	
  what	
  the	
  customer
might	
  find	
  valuable	
  and	
  even	
  who	
  he/she	
  is.	
  Value	
  is	
  
generated	
  by	
  learning	
  these	
  unknowns.
What is lean thinking?
Value	
  is	
  “providing	
  benefit	
  to	
  the	
  customer”,	
  anything	
  
else	
  is	
  waste.
The Lean Innovation Challenge
23.10.2017 www.pragmatic-­‐solutions.ch 11
Traditional versus lean approach
Source:	
  Ash	
  Maurya:	
  Running Lean
23.10.2017 www.pragmatic-­‐solutions.ch 12
The roots of Lean Startup
Make products
customers want
Incremental
releases
Reduce	
  waste,
Operational	
  
excellence	
  
Document
your plan
Adapted	
  from	
  Janis	
  Fraser
Steve	
  Blank	
  
23.10.2017 www.pragmatic-­‐solutions.ch 13
Eric Ries / Ash Maurya 2010/2012
23.10.2017 www.pragmatic-­‐solutions.ch 14
Lean Innovation is …
a	
  company	
  culture	
  touching	
  all	
  aspects:
Values,	
  Leadership,	
  Organisation,	
  Incentives,	
  
Empowerment,	
  	
  …
not	
  a	
  collection	
  of	
  tools
A	
  culture	
  can	
  not	
  be	
  copied	
  easily	
  	
  
23.10.2017 www.pragmatic-­‐solutions.ch 15
Core Lean Principle
Get  out  of  the  building
23.10.2017 www.pragmatic-­‐solutions.ch 16
Summary: Saving Potential by
applying Lean Innovation
• Lean	
  Canvas instead of Business	
  Plan
• Identification &	
  priorisation of risks instead of
testing the whole Business	
  Model
• Problem	
  &	
  Solution	
  interviews instead of Market	
  	
  
Research
• Pretotype &	
  MVP	
  instead of building the Product
• Speed	
  has biggest impact on	
  profit
17www.pragmatic-­‐solutions.ch23.10.2017
slideshare.net/pragmaticsolutions
fredi@pragmatic-­‐solutions.ch
facebook.com/PragmaticSolutionsGmbh
Nächstes Lean	
  Innovation	
  Training,	
  21./22.11.17:
https://pragmatic-­‐solutions.ch/angebot/
training/lean-­‐innovation-­‐training/  
www.pragmatic-­‐solutions.ch
23.10.2017 www.pragmatic-­‐solutions.ch 18

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Lean Startup/Lean Innovation "Increase Successof Innovation Projects"

  • 1. Fredi  Schmidli ACE  Event  |  10  Year  Lean  Startup,  Theory &  Practice,  Zürich,  23.  October,  2017 Lean Startup/Lean Innovation “Increase Success of Innovation Projects” Overview about Theory www.pragmatic-­‐solutions.ch
  • 2. http://www.slideshare.net/pragmaticsolutions Find this presentation tomorrow on slideshare 223.10.2017 www.pragmatic-­‐solutions.ch
  • 3. Fredi Schmidli • Economist  and  BA • Management  Teams  in  various  functions  and  countries • Entrepreneur • Business  Angel  and  Boardmember:  www.startangels.ch • Partner  at  pragmatic  solutions • Community  Builder:  meetup.com/Lean-­‐startup-­‐Zurich/ 3www.pragmatic-­‐solutions.ch23.10.2017
  • 4. Goal:  To improve the success rate Source:  Ash  Maurya «Running Lean» • Develop  product  in  half  the  time  and  at  half  the  cost  (GE) • Reduce  failure:  “wrong”  product  and  “premature”  scaling 4www.pragmatic-­‐solutions.ch23.10.2017
  • 5. Goal:  To improve the success rate 23.10.2017 www.pragmatic-­‐solutions.ch • 66%  of  successful  products/companies  significantly  change   original  business  idea PDA  encryption  software  led  to  .. The  “Game  NeverEnding”  led  to  .. 5
  • 6. 23.10.2017 www.pragmatic-­‐solutions.ch Three  Types  of  Innovation Horizon  1 Horizon  2 Horizon  3 Core  Business Emerging  Business Exploration   known Semi-­‐ known unknown New  disruptive   business  model   Business  Model  Innovation Process  Innovation Todays  growth  &   tomorrows  cash  flow Generate  today’s   cash  flow Options  on  future   high  growth  business Source:  Baghai,  Coley, White,  Blank time $ 6
  • 8. Lean Canvas (by Ash Maurya / adapted from Osterwalder) 23.10.2017 8
  • 9. Feedback loop Design  experiment Pretotype,  MVP,  …Results  from experiment Analyse results:   Persevere,  pivot or  quit weeks   not   years Assumptions/ Hypotheses Run  experiment Creativity  happens  here 23.10.2017 www.pragmatic-­‐solutions.ch 9
  • 10. Customer Development Scale Product   Market   fit Problem   Solution   fit 23.10.2017 www.pragmatic-­‐solutions.ch • Understand Problem   • Define Solution • Validate qualitatively • Validate quantitatively • How do  I  accelerate growth? 10
  • 11. In  a  Innovation  Project  it  is  unknown  what  the  customer might  find  valuable  and  even  who  he/she  is.  Value  is   generated  by  learning  these  unknowns. What is lean thinking? Value  is  “providing  benefit  to  the  customer”,  anything   else  is  waste. The Lean Innovation Challenge 23.10.2017 www.pragmatic-­‐solutions.ch 11
  • 12. Traditional versus lean approach Source:  Ash  Maurya:  Running Lean 23.10.2017 www.pragmatic-­‐solutions.ch 12
  • 13. The roots of Lean Startup Make products customers want Incremental releases Reduce  waste, Operational   excellence   Document your plan Adapted  from  Janis  Fraser Steve  Blank   23.10.2017 www.pragmatic-­‐solutions.ch 13
  • 14. Eric Ries / Ash Maurya 2010/2012 23.10.2017 www.pragmatic-­‐solutions.ch 14
  • 15. Lean Innovation is … a  company  culture  touching  all  aspects: Values,  Leadership,  Organisation,  Incentives,   Empowerment,    … not  a  collection  of  tools A  culture  can  not  be  copied  easily     23.10.2017 www.pragmatic-­‐solutions.ch 15
  • 16. Core Lean Principle Get  out  of  the  building 23.10.2017 www.pragmatic-­‐solutions.ch 16
  • 17. Summary: Saving Potential by applying Lean Innovation • Lean  Canvas instead of Business  Plan • Identification &  priorisation of risks instead of testing the whole Business  Model • Problem  &  Solution  interviews instead of Market     Research • Pretotype &  MVP  instead of building the Product • Speed  has biggest impact on  profit 17www.pragmatic-­‐solutions.ch23.10.2017
  • 18. slideshare.net/pragmaticsolutions fredi@pragmatic-­‐solutions.ch facebook.com/PragmaticSolutionsGmbh Nächstes Lean  Innovation  Training,  21./22.11.17: https://pragmatic-­‐solutions.ch/angebot/ training/lean-­‐innovation-­‐training/   www.pragmatic-­‐solutions.ch 23.10.2017 www.pragmatic-­‐solutions.ch 18