UXPA 2022 Presenting Your UX Work Using Spontaneous Talks Frameworks

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We know that articulating our design decisions or presenting the value of our user research to stakeholders can sometimes be a challenge. Spontaneous Talks Frameworks have been around for years. They are often taught at universities and are used to help people think of answers or tell stories fast and smart. Jen is going to teach you a few Spontaneous Talks Frameworks so you can use them when presenting your work, answering tough questions or simply telling your stories. Applying these simple frameworks can help a person avoid anxiety by quickly organizing a thought, and moving forward to articulating that thought in a cohesive and eloquent manner.

Spontaneous
Talks
Frameworks
Jen Blatz UX Researcher and Designer
Presenting your UX work with

@jnblatz
Jen Blatz
Jen Blatz
UX Researcher & Designer
jnblatz
jenniferblatz
UX Research and Strategy Group
Jen Blatz • Spontaneous Talks Frameworks

Story Telling
Story Telling Jen Blatz • Spontaneous Talks Frameworks

Story Telling vs.
Spontaneous Talks
Frameworks
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks

Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Goal
Know Feel Do

Chunking Jen Blatz • Spontaneous Talks Frameworks
Chunking
619 291 2900

Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Matt Abrahams
YouTube: Stanford Graduate School of Business

Why used?
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks

Process
Process Jen Blatz • Spontaneous Talks Frameworks

Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks

What?
What?
So What?
Now What?
What? So What? Now What? Jen Blatz • Spontaneous Talks Frameworks

What? So What? Now What? Jen Blatz • Spontaneous Talks Frameworks
What? So What? Now What?

What?
What?
So What?
Now What?
What? So What? Now What? Jen Blatz • Spontaneous Talks Frameworks
Describe it
Why it matters
What you will do next

OSB
Opportunity
Solution
Beneﬁt
OSB: Opportunity. Solution. Beneﬁt. Jen Blatz • Spontaneous Talks Frameworks

Opportunity. Solution. Benefit.
OSB: Opportunity. Solution. Beneﬁt. Jen Blatz • Spontaneous Talks Frameworks

OSB
Opportunity
Solution
Beneﬁt
OSB: Opportunity. Solution. Beneﬁt. Jen Blatz • Spontaneous Talks Frameworks
What to ﬁx
Design outcome
How this helps user

STAR
Situation
Task
Action
Result
STAR: Situation. Task. Action. Result. Jen Blatz • Spontaneous Talks Frameworks

Situation. Task. Action. Result.
STAR: Situation. Task. Action. Result. Jen Blatz • Spontaneous Talks Frameworks

STAR
Situation
Task
Action
Result
STAR: Situation. Task. Action. Result. Jen Blatz • Spontaneous Talks Frameworks
Context
What needs to be done
What you did, how
Outcome

PREP
Point
Reason
Example
Point
PREP: Point. Reason. Example. Point. Jen Blatz • Spontaneous Talks Frameworks

Point. Reason. Example. Point.
PREP: Point. Reason. Example. Point. Jen Blatz • Spontaneous Talks Frameworks

PREP
Point
Reason
Example
Point
PREP: Point. Reason. Example. Point. Jen Blatz • Spontaneous Talks Frameworks
State the fact
Why it matters
Provide evidence
State the fact again

BLUF
Bottom
Line
Up
Front
BLUF: Bottom. Line. Up. Front. Jen Blatz • Spontaneous Talks Frameworks

BLUF: Bottom. Line. Up. Front. Jen Blatz • Spontaneous Talks Frameworks
Bottom. Line. Up. Front.

BLUF
Bottom
Line
Up
Front
BLUF: Bottom. Line. Up. Front. Jen Blatz • Spontaneous Talks Frameworks
Most important ﬁrst
Details to support

Compelling quote
The design is not just what it
looks like and feels like.
The design is how it works.
Quote Jen Blatz • Spontaneous Talks Frameworks
– Steve Jobs

Statistic Jen Blatz • Spontaneous Talks Frameworks
Amazing
Statistic
There are 500 hours of
content uploaded on
YouTube every minute.

PPP
Prep
Promise
Path
PPP: Prep. Promise. Path. Jen Blatz • Spontaneous Talks Frameworks

PPP: Prep. Promise. Path. Jen Blatz • Spontaneous Talks Frameworks
Prep. Promise. Path.

PPP
Prep
Promise
Path
PPP: Prep. Promise. Path. Jen Blatz • Spontaneous Talks Frameworks
Attention grabber
Beneﬁts
The way to get there

Answers Jen Blatz • Spontaneous Talks Frameworks
Answers

ADD
Answer
Detail
Describe value
ADD: Answer. Detail. Describe value. Jen Blatz • Spontaneous Talks Frameworks

ADD: Answer. Detail. Describe value. Jen Blatz • Spontaneous Talks Frameworks
Answer. Detail. Describe value.

ADD
Answer
Detail
Describe value
ADD: Answer. Detail. Describe value. Jen Blatz • Spontaneous Talks Frameworks
Short description
Example
Impact

TAKE
Thank
Acknowledge
Keep momentum
End with impact
TAKE: Thanks. Acknowledge. Keep. End. Jen Blatz • Spontaneous Talks Frameworks

TAKE: Thanks. Acknowledge. Keep. End. Jen Blatz • Spontaneous Talks Frameworks
Thank. Acknowledge. Keep momentum. End with impact.

TAKE
Thank
Acknowledge
Keep momentum
End with impact
TAKE: Thanks. Acknowledge. Keep. End. Jen Blatz • Spontaneous Talks Frameworks
Gratitude
Heard
Excitement
Bang

RRR
Regret
Reason
Repair
RRR: Regret. Reason. Repair. Jen Blatz • Spontaneous Talks Frameworks

RRR: Regret. Reason. Repair. Jen Blatz • Spontaneous Talks Frameworks
Regret. Reason. Repair.

RRR
Regret
Reason
Repair
RRR: Regret. Reason. Repair. Jen Blatz • Spontaneous Talks Frameworks
What went wrong
Why it went wrong
Improve next time

Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Whew!
Spontaneous
Talks
Frameworks

Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Spontaneous Talks Frameworks
● What? So What? Now What?
● OSB Opportunity/Problem. Solution. Beneﬁt
● STAR Situation. Task. Action. Result.
● PREP Point. Reason. Example. Point.
● BLUF Bottom. Line. Up. Front.
● PPP Prep. Promise. Path.
● ADD Answer. Detail. Describe value.
● TAKE Thank. Acknowledge. Keep momentum. End with impact.
● RRR Regret. Reason. Repair.

Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
What?
What?
So What?
Now What?

Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Everything you want is
on the other side of fear.
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