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By the end of the lesson, we shall:

3.   Understand what presentational devices
     are in advertisements.
Identify all the presentation elements in your advertisement:




                                                                 Who is the target
                                                                  audience?
                                                                How do you know?
Identify all the presentation elements in your advertisement:

                                                                Cute little girl – ribbons/
                                                                flower/dress up
                                                                wearing bright colours




   Clear heading




                                                                 slogan




    white on blue
                                                                 Who is the target
       writing                                                    audience?
                                                                How do you know?
Identify all the presentation elements in your advertisement:

  1.    Colours
  2.    Picture/cartoon/illustration
  3.    Headings
  4.    Sub-headings
  5.    Caption
  6.    Table
  7.    Graphs
  8.    Columns
  9.    Map
  10.   Speech bubbles/interesting shapes
  11.   Product
  12.   Celebrity
  13.   Angles
  14.   Text boxes
  15.   Font size
  16.   Bold/italics/underline/capital letters
  17.   Font type
  18.   Endorsements e.g. 2012 Olympic symbol
  19.   E-mail addresses
  20.   Samples
  21.   Slogans
  22.   ‘Grey pages’ – too much information
Identify all the presentation elements in your advertisement:

  1.    Colours
  2.    Picture/cartoon/illustration
  3.    Headings
  4.    Sub-headings
  5.    Caption
  6.    Table
  7.    Graphs
  8.    Columns
  9.    Map                                         Why do advertisers use
  10.   Speech bubbles/interesting shapes        these presentational devices?
  11.   Product
  12.   Celebrity
  13.   Angles
  14.   Text boxes
  15.   Font size
  16.   Bold/italics/underline/capital letters
  17.   Font type
  18.   Endorsements e.g. 2012 Olympic symbol
  19.   E-mail addresses
  20.   Samples
  21.   Slogans
  22.   ‘Grey pages’ – too much information
How to write about a presentational device:

 The visual picture of the tropical shoreline shown in ‘The Dominican Republic’ advert has connotations
 of a harmonious place, untroubled, stress free, secluded and restful; all the qualities a person
 is after when they are on holiday.




The blue ocean is isolated, with no people featured; this suggests that this would be the perfect
escape from the rat race. The palm trees supports the idea of an idyllic breakaway.

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Presentational devices

  • 1. By the end of the lesson, we shall: 3. Understand what presentational devices are in advertisements.
  • 2. Identify all the presentation elements in your advertisement: Who is the target audience? How do you know?
  • 3. Identify all the presentation elements in your advertisement: Cute little girl – ribbons/ flower/dress up wearing bright colours Clear heading slogan white on blue Who is the target writing audience? How do you know?
  • 4. Identify all the presentation elements in your advertisement: 1. Colours 2. Picture/cartoon/illustration 3. Headings 4. Sub-headings 5. Caption 6. Table 7. Graphs 8. Columns 9. Map 10. Speech bubbles/interesting shapes 11. Product 12. Celebrity 13. Angles 14. Text boxes 15. Font size 16. Bold/italics/underline/capital letters 17. Font type 18. Endorsements e.g. 2012 Olympic symbol 19. E-mail addresses 20. Samples 21. Slogans 22. ‘Grey pages’ – too much information
  • 5. Identify all the presentation elements in your advertisement: 1. Colours 2. Picture/cartoon/illustration 3. Headings 4. Sub-headings 5. Caption 6. Table 7. Graphs 8. Columns 9. Map Why do advertisers use 10. Speech bubbles/interesting shapes these presentational devices? 11. Product 12. Celebrity 13. Angles 14. Text boxes 15. Font size 16. Bold/italics/underline/capital letters 17. Font type 18. Endorsements e.g. 2012 Olympic symbol 19. E-mail addresses 20. Samples 21. Slogans 22. ‘Grey pages’ – too much information
  • 6. How to write about a presentational device: The visual picture of the tropical shoreline shown in ‘The Dominican Republic’ advert has connotations of a harmonious place, untroubled, stress free, secluded and restful; all the qualities a person is after when they are on holiday. The blue ocean is isolated, with no people featured; this suggests that this would be the perfect escape from the rat race. The palm trees supports the idea of an idyllic breakaway.