The document discusses reasons why businesses often fail such as a lack of objective evaluation of their product and market, inadequate understanding of technical requirements, and ineffective marketing and sales efforts. It also covers the importance of market research and analyzing customer and competitor information when developing a marketing strategy and plan. The marketing process involves situation analysis, designing strategies, developing programs, and implementing and managing the strategies.
Product Manager to General Manager - Building a Career path TrajectoryPinkesh Shah
Adaptive Marketing hosted Dr. Parveen Jain for a networking session in Bangalore with the theme being Product Management and Product Marketing Career path. How can
IdeaSpace global interns Joe Sullivan and Matt Corrigan collated best practices from IdeaSpace pitch decks to give a short cut on what investors might look for in a deck.
Business Model Innovation: Designing and testing business model in a corporat...Milan Vukas
A hands-on workshop about how to design and test business models in a corporate environment. This workshop will empower you to create better value propositions for your innovative ideas.
This workshop was part of the Knowledge in Focus Conference 2016 organized by Podravka on 24. November 2016 in Zagreb, Croatia (More information about the event here: http://www.podravka.com/company/knowledge-in-focus-2016/)
A business proposal, as the name suggests, is where business is proposed. It is a document to be sent to a prospective client to obtain a particular job.
Title: Developing an effective business model
chapter: 6
Book: Entrepreneurship successfully launching new ventures
Author: Bruce R. Barringer
Edition: 4th
Presenter: Fahim Hassan, Md. Sadid Uddin, Md. Hafizur Rahman, Md. Shahalam Khan, Tanveer Al Jamee
University: University of Dhaka
Department: Finance
Degree: B.B.A.
Batch: 19th
Section: B
The Future Depends on What You do Today”: evolving subject support in UCD Lib...UCD Library
Presentation given by Diarmuid Stokes, College Liaison Librarian at University College Library, at the HSLG Annual Conference, May 14-15, 2015 in Athlone, Ireland.
Product Manager to General Manager - Building a Career path TrajectoryPinkesh Shah
Adaptive Marketing hosted Dr. Parveen Jain for a networking session in Bangalore with the theme being Product Management and Product Marketing Career path. How can
IdeaSpace global interns Joe Sullivan and Matt Corrigan collated best practices from IdeaSpace pitch decks to give a short cut on what investors might look for in a deck.
Business Model Innovation: Designing and testing business model in a corporat...Milan Vukas
A hands-on workshop about how to design and test business models in a corporate environment. This workshop will empower you to create better value propositions for your innovative ideas.
This workshop was part of the Knowledge in Focus Conference 2016 organized by Podravka on 24. November 2016 in Zagreb, Croatia (More information about the event here: http://www.podravka.com/company/knowledge-in-focus-2016/)
A business proposal, as the name suggests, is where business is proposed. It is a document to be sent to a prospective client to obtain a particular job.
Title: Developing an effective business model
chapter: 6
Book: Entrepreneurship successfully launching new ventures
Author: Bruce R. Barringer
Edition: 4th
Presenter: Fahim Hassan, Md. Sadid Uddin, Md. Hafizur Rahman, Md. Shahalam Khan, Tanveer Al Jamee
University: University of Dhaka
Department: Finance
Degree: B.B.A.
Batch: 19th
Section: B
The Future Depends on What You do Today”: evolving subject support in UCD Lib...UCD Library
Presentation given by Diarmuid Stokes, College Liaison Librarian at University College Library, at the HSLG Annual Conference, May 14-15, 2015 in Athlone, Ireland.
Is there a place for online social networking in teaching and learning? Autho...UCD Library
Presentation for CONUL Advisory Committee on Information Literacy - Annual Information Literacy Seminar, May 28th 2009, Trinity College Dublin, Ireland. 2009-05-28.
From the Fall 2013 CASEX Talk at Indiana CASE Conference – IVY Tech. This presentation is a brief introduction to developing personas in education marketing and communications to better understand and engage with prospects.
Strategic Partnerships: Irish Poetry Reading Archive and Library ExhibitionsUCD Library
Presentation given by Ursula Byrne, Head of Development and Strategic Programmes, UCD Library, at the annual CONUL Conference, June 1st, 2016, in Athlone, Ireland.
From Issue Desk to Information Desk: The UCD JourneyUCD Library
Presentation given by Christine Cullen, Senior Library Assistant, Client Services, UCD Library, to "Innovation Day at Maynooth University: New Spaces and New Models for Frontline Services" (ANLTC) on October 8th, 2015, Maynooth University, Maynooth Ireland.
Presentation given by Joshua Clark, UCD Library Outreach Librarian, at the ANLTC Seminar entitled "Using LibGuides: from simple online guides to complete library websites" at University College Dublin (Dublin, Ireland) on March 25, 2015.
At Canvassco, we are specialized in B2B market intelligence and business development. We usually help companies to kick start their new business units. Our experience ranging from retail concept development to launching industrial products. Normally our clients work with us at an initial stage of business development and once we set a clear direction about target customers, value proposition, sale and marketing strategy then we hand over to our client.
The project usually starts with…
Customer intelligence market research (our MARKETVIEW solution) to understand market potential and prioritise target customers. This is essential if your target customers are broad e.g. SMEs, we would need to prioritise segment of SMEs that offers the most promising opportunity.
Once the direction is defined. We accelerate market expansion by offering…
Lead generation services (our LeadGen solution) which is to construct database that fit with a potential customer profile.
These two solutions are actually packaged under our Business Development Program.
Also depends on sales and marketing strategies. we also offers other solution such as Business Matchmaker which is to search for potential partner, or digital media (social media marketing) and also customer data analysis (this is more suitable for retails).
Understanding market research and the benefits it provides to marketing decisions. When to use quantitative, qualitative, primary and secondary techniques is vital to marketing strategy.
It’s not enough to find and create a product that people want to buy; you also have to present this product in a way that makes people DESIRE IT and MAKE THE PURCHASE.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
3. WHY BUSINESSES FAIL? Lack of objective evaluation - many entrepreneurs lack objectivity No real insight into the market - Lack of information about the demand potential - Present and future size of the market - Knowledge of product life cycle - Timing Inadequate understanding of technical requirements - thorough in studying a new product - technical difficulties – costly problems Poor financial understanding - entrepreneurs are sometime ignorant of costs - victims of inadequate research and planning
4. WHY BUSINESSES FAIL? Lack of venture uniqueness - a new venture should be unique - product differentiation is needed to separate product from competitor’s Faulty product performance Hasty shortcuts in product development Ineffective marketing and sales efforts Inadequate promotional efforts Inadequate awareness of competitive pressure Possible reactions of competitors -price cuts
6. MARKETING PLANNING PROCESS Situation Analysis Implementing and Managing Marketing Strategy Designing Marketing Strategy Marketing Program Development TM 2-5
7. MARKETING STRATEGY DEVELOPMENT Product strategy Positioning strategy Promotion strategy Distribution strategy Target Market Price strategy
8. UNDERSTANDING MARKETS Mapping the Product-Market Market Structure Analysis Market Forecasts Future Vision About the Market
9. DEFINING AND ANALYZING MARKETS Define Product-MarketBoundaries and Structures Describe and Analyze End-User Analyze Industry and Value Added System Evaluate Key Competitors Forecast Market Size and Growth Trends
10. Identifying and Describing Buyers Building Customer Profiles How Buyers Make Choices DESCRIBING AND ANALYZING END-USERS Environmental Influences
11. ANALYZING COMPETITION Define the competitive arena for the generic, specific, and variant product markets Identify and describe key competitors Evaluate key competitors Anticipate actions by competitors Identify potential competitors
12. MARKETING IN ACTION INNOVATON AT KINKO’S A copy machine operator at Kinko’s , a major chain of outlet providing copying and document services, noticed that customer demand for copying dropped off in December. People were too pre-occupied with Christmas presents. So he came up with a creative idea. Why not allow customers to use Kinko’s colour copying and binding facilities to create their own customised calendars using their personal photos for each of the months? He prototyped the idea in the store and it proved popular- people could create personalised gifts of calendars featuring favourite family photos. The operator phoned the founder and CEO of Kinko’s, Paul Orfalea, and explained the idea. Orfalea was so excited by it that he rushed out as a service in all outlets. It was very successful and a new product- custom calendars – and a new revenue stream were created.
13. Strategies for Obtaining Information Internal Data Collect existing information Published information Subscription Strategy alternatives Use standardized research services Single purchase Exploratory Conduct research study Full-scale
14. Types of Marketing Information Marketing research studies Standardized information services Management information systems Database systems Decision support systems Customer relationship management (CRM) systems Competitor intelligence systems
43. The only way to know how customers see your business is to look at it through their eyes.
44. Task 2 CEO send me a blank email with a subject : SALES-[Company Name] Eg your company name is lembahnikmat Your email should be SALES-LembahNikmat