The survey results showed that the target audience for the horror movie trailer is 17-19 year olds, slightly more female than male. Most of the target audience are students. The most popular horror movie genre was slasher, so the trailer will focus on a slasher theme. Respondents said an effective trailer keeps them on the edge of their seats and scared, includes blood and gore, and features a unique and scary antagonist. An effective trailer also shows some of the story but leaves things mysterious and includes glimpses of the antagonist.

1. MY SURVAY
RESULTS

2. SURVAY MONKEY RESULTS
-This result shows that everyone that took my survey
was between 17 and 19 years old which means I need
to make my horror movie trailer mostly appeal to that
age range.
-I can see what will be more appropriate for this age
range by seeing my other results and deciding what
the most popular choices was. I will this to find out a
bit more about my target audience and what is
required to satisfy them.
this shows that my target audience is
slightly more to the female side. but if I
average it its roughly 50/50. This shows
that the horror genre is appealing to both
male and females. My target audience is
both male and female.
The results show that most of my target
audience are students. I will need to take
into consideration what appeals to this area
of people most.
I then asked these questions to get to know a bit
more about my target audience so I know what kind
of people I need to appeal to the most.

3. I then went on to ask what my target audience what
their favourite type of horror movie was and slasher
was the favourite. From this I have found out that
my target audience mostly prefer the slasher theme,
so to make an effective trailer I will need to do a
slasher type horror them. Supernatural was also
reasonably popular, so some type of supernatural
effects would help it be more successful.
-Here are what some of the people said
about what they expect from a horror
movie. It is popular that the audience like
being on the edge of their seat, and to be
scared often to keep them interested. It is
also important to ass blood and gore
because this makes it more realistic for
the audience.
-My results also show that my
audience think its important for the
antagonists to be unique and scary for
the audience . So I know I need to
make the antagonists particularly
scary and original which is important
for the horror genre.

4. From this question, I have found out that the horror genre is the most
popular choice. Action is also a popular choice. So I think a slashed
themed horror would be most appropriate because this can have action
and the conventional features of a horror movie. This would be the most
appealing choice for my target audience.
From this I have found out that my target audience
want to know what roughly what the story is from a
trailer to make it more interesting and a good
storyline. They also think if the trailer makes you
jump then it will be a successful and effective film.
Many said that they think showing the antagonist
here and there makes the trailer more effective
because it shows what the victims in the movie will
be trying to avoid or having a conflict with which is
useful to whet the audiences appetite.
Some also said they like to see a good storyline, a
good storyline for a horror is one of the most
important things as many horror movies have a
similar storyline so to make something original
would make a horror movie trailer more adequate
and effective.

5. I asked what they think makes
an effective horror movie trailer.
Many said to show a good story
line is important so people want
to watch the movie, but the story
shouldn’t be completely given
away because the mysterious
side to a horror movie is what
keeps the audience on the edge
of their seat. Also some said that
showing some of the scary parts
with the antagonist is important.