The document discusses how the author addressed their audience for their indie/rock magazine. They analyzed existing successful magazines like Kerrang!, Q, and NME to follow conventions that might increase their readership. The author also conducted a survey to get direct feedback from potential readers to inform their design choices. Based on these research sources, the author adopted a colloquial and standard English writing style used by other magazines, as well as incorporating humor and puns, to directly engage their target young male and female audience.