The document discusses different genres and subgenres of pop music that could be used for a music video project. It examines bubblegum pop, dance pop, and teen pop as potential options. Teen pop is selected for focusing on issues relevant to teens and having many modern examples to reference, like songs by Taylor Swift, One Direction, and Miley Cyrus. Teen pop mixes elements of other genres and emphasizes visual appeal and relatable lyrics about young adult experiences.

1. Research on the Genres
Of music and music videos

3. Introduction to Pop Music
A music video is a short film accompanied by song and imagery aimed for
promotional or artistic purposes. Although the origins of music videos date back,
they came into being in the 1980s, when MTV based their format around the
music medium in the 1980’s. A wide range of styles can be seen when the
formation of a music video such as animation, live action filming, documentaries
and non narrative approaches like an abstract film. In the making of a music
video the most important task is to select the genre of the music video. I have
decided to go with the “Pop” genre. I chose this particular genre because I
believe being a teenager, and given modern day trends, I find it easier to relate
to as pop music is something I find the most admirable compared to the rest of
the genres. Pop music (derivative of the word popular) is a genre of popular
music originated in the 1950’s. This particular genre captures a lot of small
element from other genres like urban, dance, rock and Latin. Thus making it
likable for a larger audience. There are many subdivisions to the genre. I will not
be discussing all of them but only the ones that I plan to research on and choose
one of them for the making of my own music video considering the subgenres are
very extensive.

4. Bubblegum Pop
Bubblegum pop is a genre of pop music with an upbeat sound and marketed to
appeal to pre-teens and teenagers, driven by producers and often using unknown
singers. Bubblegum's classic period ran from 1967 to 1972. A second wave of
bubblegum started two years later and ran until 1977 when disco took over and
punk rock emerged. The best examples for this genre are songs like “Sugar
Sugar” by Tommy Roe which was Billboards Magazine’s no.1 single in 1960. This
particular subgenre however has been less followed over time and is almost non
existent. Which is why I do not choose to work on this subgenre.

5. Dance Pop.
Dance pop is dance oriented pop music that was originated in the early 1950’s. It
is basically an up-tempo music intended for clubs to accompany dancing,
contemporary to hit radio. Now this particular genre of pop is specially
highlighted over the music industries because many modern singers have
followed up on this genre making it the most versatile and loved genre amongst
all others. The names like Madonna (4 minutes), Britney Spears (till the world
ends), Michael Jackson (bad), Celine Dion (my heart will go on), Spice Girls (if
you wanna be my lover), Justin Timberlake (mirrors), Usher (DJ got us falling in
love), Lady Gaga (poker face) and Taylor Swift (We are never getting back
together) don’t go unnoticed in the modern day world.

6. Teen Pop
Teen pop is the subgenre of the pop music genre created, marketed and oriented
for the teenagers. Teen pop captivated the styles of many other genres, like the
Pop, Rock, R&B, Country and Electronic, and mixes them up together. Typical
characteristics of teen pop music include auto tunes vocals, choreographed
dancing and emphasis on visual appeal. The lyrics are always focused on the
problems and issues that a young adult or a teen agers goes through. The best
example from now a days are the songs by Taylor Swift (Tear drops on my guitar),
One direction (Makes you beautiful), Skylar Grey (I’m coming home), Auburn
(Perfect two) and Miley Cyrus (When I look at you). This is the reason I have
chosen this genre to work with given that I have more than enough examples to
consult, compare and work with. Plus it is of my personal liking too so I would
find it interesting to see what I come up with after a detailed analysis.