The document discusses the distribution and marketing of the film World War Z. It provides details on the initial release date in December 2012 that was pushed back to June 2013. It describes the world premiere in London and screenings Brad Pitt attended in several U.S. cities. It also outlines the key elements of film distribution including positioning, release timing, circulation numbers, and different types of marketing used to generate audience interest like posters, trailers, promotions, and merchandise.
Presentation of a variety of viral marketing campaigns. The presentation describes some films whose campaigns failed and those who were a success. Such fims include Cloverfield and Snakes on a Plane.
Here's our #DigitalMarketing #strategy #review of upcoming #movie #Piku. An insightful study of how the movie used various social media channels to promote and engage with the audience.
Presentation of a variety of viral marketing campaigns. The presentation describes some films whose campaigns failed and those who were a success. Such fims include Cloverfield and Snakes on a Plane.
Here's our #DigitalMarketing #strategy #review of upcoming #movie #Piku. An insightful study of how the movie used various social media channels to promote and engage with the audience.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. PRODUCTION
In production, the video production/film is created and shot. More
crew will be recruited at this stage, such as the property
master, script supervisor, assistant directors,
stills photographer, picture editor, and sound editors. These are
just the most common roles in filmmaking; the production
office will be free to create any unique blend of roles to suit the
various responsibilities possible during the production of a film.
3. DISTRIBUTION
A film distributor is a company or individual responsible for the
marketing of a film. The distributor may set the release date of a
film and the method by which a film is to be exhibited or made
available for viewing: for example, directly to the public either
theatrically or for home viewing (DVD, video-on-
demand, download, television programs through broadcast
syndication etc.). A distributor may do this directly, if the distributor
owns the theaters or film distribution networks, or through
theatrical exhibitors and other sub-distributors. A limited distributor
may deal only with particular products, such as DVDs or Blu-ray,
or may act in a particular country or market.
4. ADDITIONAL INFORMATION
PRINTS – producing physical copies of a film for cinema/home
release and finding the exhibitors/retailers to sell the film
MARKETING – raising audience awareness and anticipation of a
new release
A film will likely have different distributors for:
-Releases in different countries
-Cinema Release
-Home-Video Release
5. FILM DISTRIBUTION KEY
ELEMENTS
Positioning:
Involves how and when the film should be released. Elements
to be considered are the time of year, other film releases and
the target audience.
Release:
Timing is crucial. School holidays are a prime time within the
year for the release of blockbusters.
If the film is a potential award winner, then it will be released
during the traditional season of awards competition: January
to March.
Competition must also be considered.
6. • World War Z was initially scheduled for release by Paramount
and Skydance on December 21, 2012.
• But in March 2012 it was pushed back to June 21, 2013, with Paramount
electing to release Jack Reacher on the December 2012 date.
• The world premiere of World War Z was held at the Empire
Cinema in Leicester Square, London on June 2, 2013. British rock
band Muse, who contributed toward the film's soundtrack, performed at
the World War Z post-premiere concert at the Horse Guards Parade, to
help promote the film.
• On June 6, Pitt attended screenings of the film in Atlanta, Philadelphia,
Chicago and Austin all in one day.
• The film was chosen to open the 35th Moscow International Film
Festival.
• World War Z was released exclusively to Glasgow's Grosvenor Cinema in
Ashton Lane on June 19, two days before it was launched worldwide
POSITONING AND RELEASE OF WORLD
WAR Z
7. FILM DISTRIBUTION KEY
ELEMENTS
Circulation:
how many copies of the film should be circulated to
cinemas.
Each print costs around £1000.
The distributor should decide whether the film
requires a „saturation release‟ (700-1000 prints) or
an „art-house release‟ (around 20 prints)
11. FILM DISTRIBUTION-MARKETING
Several elements can be used in marketing to
generate interest in a film, such as: Posters, Trailers,
Teasers, Media Advertising, The Internet, Promotions,
Merchandising, Premiers, Press Junkets, preview
Screening and festivals.
12. Content Quality
The Facebook page of World War Z certainly does not lack colorful and engaging
content. Behind the scenes stills, trailers and movie spots, can be seen along with
official posters, promotional images, and movie reviews. The content draws you
into the world of Z, and smoothly brings you back to reality through news and
images of the stars at the world premieres of the film.
The twitter content is basically just another outlet for the same content posted on
Facebook, but since that content is still rich and engaging. It would have been nice
to see some content independent of Facebook, but the Twitter account more than
makes up for it by faithfully retweeting the reviews of fans, which creates an
independent narrative of the film.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-
efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z
13. Audience Engagement
The person or persons behind the social media marketing strategy of World War
Z knows that engagement is key. Almost every post poses a question to the page‟s
fans, and every question has tons of answers. Questions such as “What would be
your weapon of choice in the midst of a global pandemic?” and “Who would you
face #WorldWarZ with?” creates hundreds of responses from eager fans who want
to chime in about how they would best survive the zombie apocalypse. A tee shirt
contest directs fans back to the store, where they can shop for official
merchandise from the film, and the twitter page keeps fans engaged by retweeting
what they have to say about the movie.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-
efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z
14. Innovation
What the most striking innovation that Paramount‟s World War Z has delivered
is the ability to search for, and purchase tickets through Facebook. While major
studios are incorporating this feature into more and more of their movies, the
way Z so stylishly pulls it off really sets it apart. It does not even have to leave
its broad, stark image of Brad Pitt and his golden mane staring off into the
devastated ruins of a metropolis to deliver showtimes and locations to its fans.
Additionally, the page allows you download a mobile zombie shoot „em up
based on the film, as well as gives the international theatrical premiere dates.
Both are fun features to explore.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-marketing-
efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z
15. Thrill Factor
It goes without saying that the social media presence of World War Z is
thrilling, as a fan is bombarded with images of hordes of zombies
climbing buildings and taking down helicopters. The trailers and clips of
the film alone are enough to make fans jump at any sudden noise in the
room. From the retweets and twitter responses, one can start to gauge
just how terrifying this movie is, before he or she even steps in the
theatre. In short, its social media marketing strategy does a terrific job
readying fans for the amount of adrenaline they would feel watching the
drama play out on the big screen.
- See more at: http://www.socialtoaster.com/blog-entry/social-media-
marketing-efforts-behind-world-war-z#sthash.zwyOVwod.dpuf
MARKETING OF WORLD WAR Z