Through conducting a questionnaire, the document's author was able to gather audience feedback that helped shape their pre-production work. The questionnaire provided insights into what visual and contextual elements audiences wanted as well as identifying the target audience. After completing the main and ancillary tasks, the author created a focus group of their target audience to gather opinions. The feedback indicated that the ancillary tasks worked well together tonally and thematically to create a cohesive package. While audience reception to the narrative and music of the main task was mixed, most felt the use of varying locations, shot types, and coloring effectively set the mood and pace.

1. What have you learned from your
audience feedback?
Ellen Brooking

2. Pre Production
During my pre production I conducted a questionnaire which allowed me to
see what the audience wanted from the product which helped me to develop
a product that fitted to their needs and wants. By conducting the
questionnaire I was able to look at every aspect of my project allowing my
pieces to apply and fit the audience with what they wanted.
Through my questionnaire I looked at the visual and the contextual side of all
my pieces which really helped me to gain an understanding of what the
audience truly wanted and how I could apply my results to my secondary
research to create a extremely successful product. Through the collection of
all my research and especially my primary research and audience feedback I
was able to highlight what I needed to create and how I could encompass it
into my products. One of the main benefits of conducting audience feedback
work was that it allowed me to look at every area which I think really helped
me to improve the standard of my work whilst also creating a product that
would appeal to my audience in a specific style. The questionnaire also
allowed me identify my target audience which really helped me to focus the
narrative and style in my production pieces which ultimately allows my
products to appeal to my audience more create a target specific piece rather
than a piece that some of the target may like.

3. Post Production
After I had completed my main task and ancillary task I
showed my products to people who would fit in my target
audience which allowed me to see if I had effectively created
a product that fulfilled the needs and wants of my target
audience. After creating a focus group which fulfilled the
criteria of my target audience I asked them a couple of
questions which allowed me to gather their thoughts and
opinions on the products that I have created. I asked them a
couple of questions which allowed me to gain a better insight
into what they though of the product as well as how they
thought the products worked together as a completed
package. I asked some select questions and here are the
responses that I was able to collect.

4. Ancillary Tasks
In my questionnaire I asked my target audience their opinions on different aspects of
the ancillary task I created which allowed me to see how the product appealed the
audience and how it could be improved to ensure that the audience needs and wants
are cared for. One of the main points that I was able to obtain from my questionnaire is
my target audience opinion on whether the ancillary tasks work well together My
audience all said that they think the product work well together to create a complete
appearance; many pointed out the use of the sea and the models as a piece that really
helped to connect the pieces. The use of the blue and green colouring was mention a
lot which allowed me to see that the use of a house style and theme really worked to
create a successful style within the work.
The audience feedback also allowed me to identify that the use of the images helped
to create a theme throughout the work. The style of the ancillary tasks helps to create
an overall feel which my target audience thinks works well to highlight the style. My
target audience seemed to be split whether the layout and style was to simple or
whether it fitted the style of the product. However all of my target audience agreed
that the images used fitted the style and themes within the product whilst also
repeating how the product work well together as a whole visually.

5. Main Task
My target audience all seemed enjoyed the use of a narrative within the video however
some felt that it lacked a full plot. They also commented on the use of different
colouring within the music video and the use of different shot types as they though
this worked well to continue the pace when asked about the pace. They also stated
that they though that the use of different locations helped to create diversion within
the video. A lot of the people I asked like the use of the first location shown as they
thought it reflected the youth and the style of the music video as well the transition
from colour to monotone when the mood of the scene changed.
When asked about the choice of music some of the people though the music was a
little boring and that it never climaxed however a couple of people stated that they
thought the pace, music and narrative worked well together to create an interesting
video. One of the people I asked stated that they thought the music video was
predominately aimed at females due to the plot and style which suggests that my
audience has been made more specific to a particular audience. The people I asked all
stated that they though the use of different colouring helped to exaggerate the mood
and the equilibrium within the video.